Motista rigorously models and continuously validates how consumers build emotional connections with brands, which emotions motivate consumers to choose specific brands, and how emotional connection impacts business outcomes. Their clients include Fortune 1000 brands in consumer packaged goods, financial services, retail, hospitality, healthcare, consumer electronics and media. These clients – innovators and market leaders, large firms and middle-market challengers – share a common goal: to leverage emotion to drive results.
Location: United States, Texas, Frisco
Investors 3
Mentions in press and media 3
| Date | Title | Description |
| 09.07.2025 | The Hidden Cost of Ignoring Customer Emotions | Why Companies Lose Customers Every Day – Insights from a Software Engineer Gabriel Udo, a software engineer and founder working on an AI SaaS solutions, sheds light on a critical problem: “Sarah’s been a customer for five years. She writes:... |
| 15.07.2020 | Брендинг сегодня | Бренд – давно не просто логотип или рекламный джингл. Почему для современной компании важен брендинг, из каких элементов он состоит и почему клиентский опыт критичен для построения бренда. 1 1 комментарий Форум 937 просмотров Брендинг может... |
| 10.03.2012 | The Economics Of Emotion | Editor’s Note: This guest post was written by Alan Zorfas, the co-founder and CMO of Motista, a VC-backed consumer intelligence service. Prior to co-founding Motista, Alan spent 25 years in senior roles at advertising agencies like Interpub... |