Moonpig Group
is a fast growing online greeting card and gifting business, comprising the Moonpig brand in the UK and the Greetz brand in the Netherlands. In both geographies, the Group holds a leading market share in the online greeting cards category.
Exponent acquired the business in 2016 from a wide ownership base, including six VC investors and a range of individual small shareholders. We backed Doug McCallum as Operating Chair who we previously appointed as Operating Chair of Trainline. We have since appointed Kate Swann, former WH Smith CEO, as Operating Chair of Moonpig Group.
The Group is a clear market leader in the UK and Netherlands and as the transition on online continues, we expect the market to grow and will capitalise on this. We were attracted to the business due to the strong brand and the number of sources of scale advantage versus smaller players, such as insight into customer behaviour, lower customer acquisition costs, and leverage from investment in technology and infrastructure.
Details of Moonpig’s commitment to sustainability can be accessed here:
https://www.moonpig.group/responsibility/
In February 2021, Moonpig was formally admitted to the London Stock Exchange, with Exponent retaining a significant shareholding in the business.
is a fast growing online greeting card and gifting business, comprising the Moonpig brand in the UK and the Greetz brand in the Netherlands. In both geographies, the Group holds a leading market share in the online greeting cards category.
Exponent acquired the business in 2016 from a wide ownership base, including six VC investors and a range of individual small shareholders. We backed Doug McCallum as Operating Chair who we previously appointed as Operating Chair of Trainline. We have since appointed Kate Swann, former WH Smith CEO, as Operating Chair of Moonpig Group.
The Group is a clear market leader in the UK and Netherlands and as the transition on online continues, we expect the market to grow and will capitalise on this. We were attracted to the business due to the strong brand and the number of sources of scale advantage versus smaller players, such as insight into customer behaviour, lower customer acquisition costs, and leverage from investment in technology and infrastructure.
Details of Moonpig’s commitment to sustainability can be accessed here:
https://www.moonpig.group/responsibility/
In February 2021, Moonpig was formally admitted to the London Stock Exchange, with Exponent retaining a significant shareholding in the business.
Location: United Kingdom, England, London
Employees: 201-500
Founded date: 2000
Investors 1
| Date | Name | Website |
| 02.12.2021 | Exponent P... | exponentpe... |
Mentions in press and media 14
| Date | Title | Description |
| 17.03.2026 | Virgin wines looks to Gen-Z wine-lovers for growth after suffering loss | Online retailer Virgin Wines turned a loss but remains confident a surge of Gen-Z drinkers who no longer view wine as “elitist” will push the firm into the black. The wine seller made a £400k pre-tax loss in the first half of the year, down... |
| 04.06.2025 | Moonpig's New Card Collection Uses Iconic Father Figures From Pop Culture To Celebrate The People Who Show Up Like Dads | Moonpig's "Father Figures" Collection With 18.3 million children in the US growing up without a father at home, the "Father Figures" collection celebrates the diverse individuals who fill these essential roles, drawing i... |
| 20.02.2025 | MNC and Grwth merge to create a one-stop shop for UK challenger brands | UK media agency MNC has acquired Grwth, a pioneering consultancy and venture fund in the consumer brand space. The multi-million-pound deal will create a dynamic one-stop shop for challenger brands that is built around proprietary market in... |
| 10.12.2024 | Moonpig shares tumble as card maker swings to £33m loss | - |
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| 04.07.2024 | Director/PDMR Shareholding | Director/PDMR Shareholding Thu, Jul 04, 2024 16:30 CET Report this content Moonpig Group plc NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES 4 July 2024 Moonpig Group plc was notified by Nickyl Raithatha, a D... |
| 18.06.2024 | Increase to Block listing | Increase to Block listing Tue, Jun 18, 2024 08:00 CET Report this content 18 June 2024 Moonpig Group plc (the “Group”) Increase to Block listing An application has been made to The UK Listing Authority and The London Stock Exchange for an a... |
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