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Mensa Brands
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Mensa Brands

http://mensabrands.com/
Last activity: 10.10.2025
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Categories: AdTechBeautyBrandCareE-commerceGrowthHomeInvestmentPersonalTechnology
We build global digital first brands by partnering with the right founders and investing into their business.

Mensa scales brands leveraging its expertise in ecommerce, technology, marketing, category management & demand planning. We take brands global and drive their D2C sales. Mensa's aim is to exponentially grow brands in the Home, Apparel, Beauty and Personal Care verticals.

Founders get a lucrative financial exit while they transform their business through a successful partnership. They continue to profit as Mensa scales their brand and makes it a household name.

Mensa Brands is founded by Ananth Narayanan who was the ex CEO of Myntra, Co founder of Medlife and senior partner at McKinsey. Our core team has 60+ years of ecommerce expertise and a passionate set of operators who help scale and grow brands.

We are fortunate to be backed by marquee investors such as Accel, Falcon Edge and Norwest as well as debt partners in Alteria and Innoven Capital.

Keen on partnering with us? Drop us a note at partners@mensabrands.com
Interested to join the team? Drop us a note at careers@mensabrands.com
Followers
1.55K
Followers
8.18K
Website visits
47.1K /mo.
Mentions
56
Employees: 501-1000
Total raised: $225M
Valuation: $1.2B
Founded date: 2021

Investors 5

Funding Rounds 3

DateSeriesAmountInvestors
06.10.2023-$40M-
17.11.2021Series B$135M-
01.06.2021Series A$50MNorwest Ve...

Mentions in press and media 56

DateTitleDescription
10.10.2025Entrepreneurship at Scale: Lessons in Building a House of Brands Ananth Narayanan's three lessons: choose niche markets, think global from day one, and use technology wisely.In today's fast-changing business world, many entrepreneurs find it hard to grow their companies while keeping each brand special. Many D2C startups in India begin with great ideas but struggle to scale up. They face problems like strong co...
19.06.2025Unicommerce Announces Pan-India Launch of UniRecoNew Delhi, Delhi, India Unicommerce, India’s leading e-commerce and retail enablement SaaS platform, has announced the pan-India rollout of its marketplace reconciliation tool, UniReco UniReco is designed to help brands and retailers automa...
21.04.2025Exclusive: Mensa Brands To Raise INR 48 Cr Debt From Stride Ventures--> FOLLOW US FOLLOW US Added to Saved Stories in Login VIEW SAVED STORIES
13.03.2025Kunal Bahl and Rohit Bansal Raise Stake in SoftBank-Backed Unicommerce According to company filings, the duo purchased 93,500 shares for approximately INR 1 crore (INR 98.96 lakh), raising their total...The promoters of SoftBank-backed Unicommerce, Kunal Bahl and Rohit Bansal, have increased their stake in the retail and ecommerce enablement SaaS firm by acquiring additional shares from the market. According to company filings, the duo pur...
04.03.2025Unicommerce's Convertway Launches Next-gen Messaging Service for BrandsNew Delhi, Delhi, India Rich Communication Services (RCS) enables interactive communication between brands and users Secure messaging, HD Content, interactive buttons, personalised offers via Google Messaging (Android) and iMessage (Apple) ...
10.02.2025Unicommerce's Flagship Platform Uniware Crosses 1 Bn Order Items Annual Run RateNew Delhi, Delhi, India Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, has achieved an annualized transaction run rate of one billion order items on its flagship platform, Uniware. This key milestone achievement w...
07.02.2025Exclusive: MensXP Founder Angad Bhatia Quits Mensa Brands To Start New VentureSUMMARY India Lifestyle Network, which operates MensXP, iDiva, and Hypp, was acquired by Mensa Brands in 2022 Angad Bhatia is quitting to set up a creator-focussed alternative investment fund (AIF) Earlier, Inc42 reported that ILN was looki...
05.02.2025Mensa Brands’ FY24 Loss Narrows 31% To INR 156 CrSUMMARY The startup saw its operating revenue increase 11.6% to INR 557.66 Cr during the year under review from INR 499.63 Cr in FY23 Along with the increase in its top line, Mensa Brands managed to trim its total expenses by 7% to INR 712....
02.01.2025Accel closes its eight India fund raising $650 mnCredit: 123RF.com Global venture capital firm Accel has closed its eighth fund focused on India, raising a corpus of about $650 million (over Rs 5,500 crore) to back early-stage startups in India, according to a filing with the US Securitie...
18.10.2024Reverse Flipping: Now, Mensa Brands Sets Sight On India ReturnSUMMARY Founded in 2021 by former Myntra CEO Ananth Narayanan, Mensa Brands owns and operates several consumer brands. The company has raised over $300 Mn in total funding so far. The company's net loss doubled year-on-year (YoY) to INR 227...
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