| Date | Title | Description |
| 28.03.2026 | Mediaocean appoints Guy Kuperman as Chief Strategy Officer | - |
| 09.03.2026 | Dynamic Creative Optimisation: How Automated Ad Personalisation Is Transforming Digital Advertising Performance | Share
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The digital advertising landscape is experiencing a fundamental shift. Where marketers once relied on static creative assets deployed across broad audiences, dynamic creative optimisation (DCO) is now enabling ... |
| 13.10.2025 | MNTN Appoints Fraser Woollard to Lead Data Partnership Strategy | MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today announced the appointment of Fraser Woollard as Head of Business Development and Data Partnerships.
In this role, Woollard will lead global ... |
| 12.08.2025 | MarTech Interview with Zvika Netter, CEO & Co-Founder of Innovid | Welcome, Zvika! We’re excited to have you with us. To start, can you share a bit about your professional journey and what inspired you to co-found Innovid?
I co-founded Innovid with the belief that video could be more engaging, measurable, ... |
| 14.07.2025 | Mediaocean Announces Exec Promotions to Accelerate Prisma’s Global Growth | Mediaocean, the foundational partner for omnichannel advertising, today announced key leadership promotions for Prisma. As global advertising spend approaches $1 trillion and marketers demand unified, efficient solutions, Mediaocean has ele... |
| 26.03.2025 | The Data-Driven Future of Media: Star Media Group's Bold Move with Antsomi CDP 365 | In the bustling world of media, where every click and scroll counts, data is the new gold. Star Media Group, a titan in Malaysia's media landscape, has recognized this truth. On March 25, 2025, they announced a strategic partnership with An... |
| 25.03.2025 | JWP Connatix Announces John Nardone as Chief Executive Officer | JWP Connatix (JWPC), a leading video technology and monetization platform, announced that John Nardone has joined the company as Chief Executive Officer, effective today.
Nardone will lead JWP Connatix into its next phase of strategic growt... |
| 18.03.2025 | Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business | Mediaocean, the foundational partner for omnichannel advertising, announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity... |
| 13.02.2025 | Mediaocean Completes Acquisition of Innovid | Mediaocean announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, ... |
| 28.01.2025 | Mediaocean Earns Top Spot in Ad Age Best Places to Work 2025 | Mediaocean, the foundational partner for omnichannel advertising, has been named top 10 overall, and top five in ad tech on the Ad Age Best Places to Work 2025. This prestigious ranking features the top 50 advertising, marketing, and digita... |
| 15.01.2025 | The Future of Advertising: Bridging Gaps and Embracing Change | The advertising landscape is evolving. Rapid technological advancements and shifting consumer behaviors are reshaping how brands connect with their audiences. Two recent developments highlight this transformation: the partnership between Co... |
| 14.01.2025 | New Mediaocean Report Reveals 2025 Advertising Trends | Mediaocean, the foundational partner for omnichannel advertising, released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviors... |
| 09.01.2025 | CTS and Mediaocean Deepen Partnership, Deliver Bi-Directional Integration | Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, announced a significant expansion of their partne... |
| 04.12.2024 | Mediaocean Launches CSP Program with Interpublic, Omnicom, and WPP | Mediaocean, a foundational partner for omnichannel advertising, is launching a new Certified Service Partner (CSP) program that will enable participants to integrate and offer the company’s market leading ad tech solutions, Flashtalking and... |
| 19.11.2024 | Mediaocean’s Survey Reveals Urgent Call for Change in Ad Verification | Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87% of marketers indic... |
| 23.09.2024 | Trax Appoints Karan Khanna as Chief Product and Technology Officer | Trax Logo
Seasoned Technical Leader from Amazon, Mediaocean, Microsoft, and Salesforce to Usher in Next-Gen Technology for Optimal Retail Execution and Consumer Engagement
BOSTON, Sept. 23, 2024 /PRNewswire-PRWeb/ -- Trax Retail, the retail... |
| 21.08.2024 | Performance Media Surges as CTV Overtakes AI in 2024 H2 Marketing Trends | Mediaocean, the mission-critical platform for omnichannel advertising, released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with r... |
| 01.08.2024 | Flashtalking launched enhanced Social Ads Manager, powered by Hypermode™ | Flashtalking by Mediaocean, the leading independent platform for creative personalization, orchestration, and intelligence, announced the latest release of its enhanced Social Ads Manager, powered by Hypermode™. This innovative solution is ... |
| 09.07.2024 | Nielsen Names Akhil Parekh Chief Solutions Officer of Digital Product | NEW YORK, July 9, 2024 /PRNewswire/ -- Nielsen, the global leader in audience measurement, data and analytics, announced today that Akhil Parekh will join Nielsen as its Chief Solutions Officer of Digital Product.
In this newly created role... |
| 07.07.2024 | Is Magnite a Top Pick in Digital Advertising? Magnite (MGNI) exceeded expectations in its latest quarterly report and is forging ahead with strategic partnerships. However, is MGNI a top pick in the d... | Magnite (MGNI) exceeded expectations in its latest quarterly report and is forging ahead with strategic partnerships. However, is MGNI a top pick in the digital advertising space amidst stock volatility and valuation concerns? Read on to le... |
| 03.06.2024 | Attain taps Mediaocean's Ben Kartzman as president, COO | NEW YORK, June 3, 2024 /PRNewswire/ -- Attain, the largest permission-based purchase data platform in the U.S., has hired industry veteran Ben Kartzman as its first President and Chief Operating Officer (COO).
Kartzman joins the company aft... |
| 01.05.2024 | Raptive Announces Raptive Represents, New Turnkey Ad Solution Unlocks Premium, Diverse Creator Media at Scale | Raptive Also Announces a Partnership with Media Framework's MAVEN Diversity platform
to Directly Certify Creators as Diverse-Owned Businesses
NEW YORK, May 1, 2024 /PRNewswire/ -- Raptive, the creator media company, today announced Raptive ... |
| 16.04.2024 | Lemma Welcomes Matt Mitchell as Associate Vice President for North America | Leveraging his deep expertise in media advertising & ad technologies, Matt will drive growth & market expansion from Lemma's New York hub.
NEW YORK, April 16, 2024 /PRNewswire/ -- Lemma, a frontrunner in the omnichannel SSP arena fo... |
| 16.04.2024 | Lemma welcomes Matt Mitchell as AVP for North America | Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America.
Drawing from a robust background in sales across the dynamic fields of marketing, media, and advert... |
| 05.04.2024 | AUDIENCEX and MBuy announced strategic merger | AUDIENCEX, a leader in AI-enabled digital advertising, and MBuy, the every-channel media buying and optimization partner, have today announced a strategic merger to combine forces, offering tech-driven strategy, media, and creative solution... |
| 14.03.2024 | Mediaocean and Magnite announced partnership | Magnite, the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, announced an exclusive partnership to bring deeper automation and greater supply path efficiency to M... |
| 02.06.2023 | Mediaocean Mid-Year Advertising Outlook Report Reveals Impact of Generative AI, Social Video, and Creative Testing | Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most acti... |
| 20.04.2023 | 15 Ways Startup Founders Can Attract Investors | getty |
| 08.03.2023 | Media Is Fragmenting—AI Can Help Brands Keep It Together | Alok Choudhary is Chief Scientist at Mediaocean, a mission-critical platform for omnichannel advertising. |
| 06.02.2023 | 12 Tips To Solidify 'Win-Win' Partnerships In Business | When you're trying to develop a serious alliance with another company, it's essential for every leader to closely evaluate the blindspots and keep their eyes open for any red flags. Test the waters lightly and take small steps before jumpin... |
| 02.02.2023 | Mediaocean Announces a Renewed Seven-year International Omnichannel Engagement with Publicis Groupe | Mediaocean will support Publicis with omnichannel technology to serve advertisers across a growing footprint with best-in-class ad tech products at scale
Mediaocean, the mission-critical platform for omnichannel advertising, announced an ex... |
| 29.08.2022 | 14 Growing Industry Trends That Are Raising The Stakes For Business Developers | When you're responsible for creating new business opportunities that will attract potential clients and keep the current ones engaged, it's not always easy to determine which of the latest business solutions to take seriously for investment... |
| 28.04.2022 | Mediaocean and Boostr Partner to Accelerate Deal Workflow | NEW YORK (PRWEB) April 28, 2022
Boostr (https://www.boostr.com), the only platform that seamlessly integrates CRM, OMS and Commissions capabilities to address the unique challenges of media advertising, announced a live integration with Med... |
| 26.04.2022 | IPS Announces Formal Partnership with Mediaocean to Deliver End-to-End AP Automation | Making AP automation your reality. “IPS values its longstanding relationship with Mediaocean,” said IPS Founder and CEO Greg Bartels. “This partnership helps advertising agencies digitize their media payables to achieve greater efficiency a... |
| 29.03.2022 | 12 Steps To Expanding A Thriving Brand In A New Market | When business is booming, you're now ready to enter a brand new market to introduce your product or service to other potential clients. That sounds perfect, but before you move on to seal the deal for your company, there are plenty of addit... |
| 22.11.2021 | 10 Reasons Why Launching A Podcast Series In Business Improves Brand Marketing Appeal | In 2021, according to a study by Edison Research and Triton Digital, 57% of Americans have listened to a podcast, which has increased from 55% in 2020 and 51% in 2019. So, if your company and leadership team are still on the fence about whe... |
| 12.11.2021 | 16 Ways To Find The Best Salesperson To Represent Your Business | When it comes to building a successful brand, being able to satisfy your current and potential customers can make or break your company’s bottom line each quarter. In addition, failing to hire the right sales team members to represent your ... |
| 15.09.2021 | Mediaocean Partners With TikTok To Enable Ad Management Through Global Omnichannel Advertising Platform | Companies to collaborate on integration of TikTok Advertising into Mediaocean closed ecosystems optimization solution
Mediaocean the mission-critical platform for omnichannel advertising, announced that it will be partnering with TikTok on ... |
| 01.09.2021 | Will the war for talent spur dealmaking? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Talent is a priority for companies this year, according to KPMG CEO Paul Knopp.
Burnt out workers... |
| 01.09.2021 | Will the war for talent spur dealmaking? | Talent is a priority for companies this year, according to KPMG CEO Paul Knopp.
Burnt out workers are looking for new jobs while companies are doing the previously unthinkable—raising wages—in a bid to keep them. At the same time in venture... |
| 12.08.2021 | Mediaocean Completes Integration Of Cloud-Based Media Finance Solutions With Microsoft Dynamics 365 | Omnichannel Advertising Platform Connects to Customer ERPs to Deliver End-to-End Financial Functions with Enhanced Automation, Efficiency, and Accuracy
Mediaocean, the mission-critical platform for omnichannel advertising, announced the com... |
| 28.10.2020 | How TikTok’s unique mix of social and broadcast media techniques sets it apart | TikTok’s strange, unprecedented twists and turns take place against the backdrop of significant changes to social media itself, as it evolves from a medium for sharing into a one-to-many broadcast medium for the digital age.
TikTok’s platfo... |
| 28.10.2020 | How TikTok’s unique mix of social and broadcast media techniques sets it apart | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
TikTok’s strange, unprecedented twists and turns ... |
| 18.11.2018 | Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth | Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new... |
| 08.03.2018 | Chicago’s strongest startup sector is online marketplaces like Groupon and OpenTable | As an investment leader in Chicago, I get asked about startup trends on a regular basis. Most often the question I’m asked is, “What is the strongest startup sector in Chicago?”
It’s a hard question because one of Chicago’s core advantages ... |
| 08.03.2018 | Chicago’s strongest startup sector is online marketplaces like Groupon and OpenTable | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
As an investment leader in Chicago, I get asked a... |
| 08.03.2018 | Chicago’s strongest startup sector is online marketplaces
The foundations for today’s marketplace platforms
Success breeds success | As an investment leader in Chicago, I get asked about startup trends on a regular basis. Most often the question I’m asked is, “What is the strongest startup sector in Chicago?” |
| 09.07.2016 | M&A roundup - week ending 7/9/16 | Google bought Moodstocks and Anvato; Avast acquired AVG; Alibaba purchased Wandoujia
Hornet, a gay social network for chatting and dating, acquired Vespa, a gay city guide. No financial terms of the deal were disclosed.
Christof Wittig, Ves... |
| 07.07.2016 | Mediaocean Sets Sights On The TV Sell Side By Acquiring Invision | Mediaocean has acquired Invision, a software company that helps broadcasters and major media companies manage sales workflow.
The financial terms of the deal, announced Thursday, were undisclosed and Mediaocean expects to add 100-plus emplo... |
| 16.01.2016 | Mediaocean Acquires BCC AdSystems | Mediaocean, a NYC-based software platform provider for the advertising world, acquired BCC AdSystems, an Australian-owned company that develops, supplies, and supports software and business solutions for the advertising, marketing, and medi... |
| 29.06.2015 | Mediaocean Acquired By Private Equity Firm Vista | Updated with comments from CEO Bill Wise.
Continuing the trend of private equity investment in ad tech, Vista Equity Partners revealed Monday it had acquired a majority stake in Mediaocean, a company most commonly known for automating traff... |
| 30.04.2013 | AOL’s Video Hat Trick: A Slate Of Original Content, Be On Creative Studio, And A Deal With FreeWheel + Mediaocean For Multiscreen Ad Buys | Online video is booming, and today AOL (owner of TechCrunch) unveiled three new initiatives that spell out how it plans to tackle it: 15 original, unscripted shows; a new creative studio, Be On, to create branded videos; and a deal with Fre... |
