MadKudu's mission is to help sales and customer success teams know when a customer needs attention, either because they are at risk or because they are ready for an upsell.
Madkudu connects to existing applications (eg. CRM, web analytics, help desk), analyzes customer interactions, and let you know when there is an opportunity or a risk with a customer.
What is unique with MadKudu is that, contrary to other solutions, it can be turned on in just a few minutes. This is possible because its customer data platform can connect to various systems and automatically link, cleanse and aggregate customer data without the need for lengthy and complicated implementations.
Madkudu connects to existing applications (eg. CRM, web analytics, help desk), analyzes customer interactions, and let you know when there is an opportunity or a risk with a customer.
What is unique with MadKudu is that, contrary to other solutions, it can be turned on in just a few minutes. This is possible because its customer data platform can connect to various systems and automatically link, cleanse and aggregate customer data without the need for lengthy and complicated implementations.
Location: United States, California, Mountain View
Employees: 11-50
Phone: +1 408-909-5838
Total raised: $24.12M
Founded date: 2014
Investors 4
| Date | Name | Website |
| - | Right Side... | rightsidec... |
| - | Techstars | techstars.... |
| 23.07.2020 | Benhamou G... | benhamougl... |
| 21.10.2020 | Partech Pa... | partechpar... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 17.11.2022 | Series A | $18.62M | - |
| - | Series A | $5.5M | - |
Mentions in press and media 10
| Date | Title | Description |
| 09.03.2026 | Predictive Lead Scoring Technology: How Machine Learning Is Transforming Sales Pipeline Prioritisation | Share Share Share Share Email Sales teams face a persistent challenge in the modern business environment: how to allocate limited time and resources towards leads most likely to convert into customers. This challenge has grown more acute as... |
| 14.08.2025 | HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM | HG Insights introduces agentic ecosystem to transform B2B sales and RevOps GTM HG Insights, a global leader in Revenue Growth Intelligence, is introducing its Revenue Growth Agentic Ecosystem, delivering complete AI-driven GTM solutions tha... |
| 12.08.2025 | HG Insights Launches Industry’s First Agentic Ecosystem | HG Insights, the global leader in Revenue Growth Intelligence, today announced the launch of its Revenue Growth Agentic Ecosystem, delivering complete AI-driven GTM solutions that combine market and sales intelligence with real-time agentic... |
| 11.08.2025 | How Marketing Technology Drives Efficiency and Growth in 2025 | Over the past few years, marketing has evolved far beyond the manual, gut-feeling-guided campaigns and instead has become a full-scale ecosystem powered by artificial intelligence. In the 2025 MarTech, automation is just the tip of the iceb... |
| 13.05.2025 | AI Is Changing Product Management — Chloé Portier Explains How PMs Can Keep Up | Created by Carl Williams Updated: May 13 2025, 23:09 PM EDT Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard |
| 17.11.2022 | MadKudu raises €18M Series A to make Data-Science ‘superpowers’ accessible | MadKudu, a California-based Product-Led-Growth company in the software industry, raised $18M in Series A funding. The round was led by Felicis Ventures, along with participation from Alven, BGV, Techstars, Elena Verna, Darius Contractor, an... |
| 16.11.2022 | MadKudu Raises $18M in Series A Funding | Madkudu co-founders: Sam Levan and Francis Brero MadKudu, a Mountain View, California-based Product-Led-Growth company in the software industry, raised $18M in Series A funding. The round was led by Felicis with participation from BGV, Alve... |
| 15.11.2022 | MadKudu lands $18M led by Felicis for its lead scoring platform | It’s hard to get ahead when you’re just trying to stay afloat. But startups weathering the downturn with fewer employees and a smaller budget are finding ways to survive and move forward by relying on a 15-year-old twist on software adoptio... |
| 13.07.2020 | MadKudu Raises $5.5m Series A & Launches New Intelligence Offering | MadKudu, an AI-based predictive analytics and marketing operations solution, today announced new product functionality – MadKudu Insights, an intelligence layer that turns data into revenue through actionable reports and dashboards. Leading... |
| - | MadKudu | “MadKudu is the PLG platform of choice for B2B companies. MadKudu helps revenue teams monetize their product-led engine, without the reliance on technical teams. MadKudu provides prescriptive actionable insights to GTM teams to know who to ... |