| Date | Title | Description |
| 09.03.2026 | Customer Data Platforms: The $6 Billion Infrastructure Driving Personalisation | Share
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The customer data platform has emerged as one of the most strategically important infrastructure investments available to marketing organisations in the current digital landscape. As customer journeys have frag... |
| 28.05.2025 | Contentstack Appoints Josette Leslie as CFO to Fuel Market Expansion | Contentstack, the headless CMS pioneer and category disruptor in digital experiences, announced Josette Leslie as its new Chief Financial Officer. Based in New York City, Leslie brings over 25 years of financial leadership experience across... |
| 27.03.2025 | Contentstack Named a Leader in CMS Systems Evaluation | Contentstack, the headless CMS pioneer and category disruptor in digital experiences, today announced its recognition as a Leader in the Forrester Research, Inc. March 2025 report, “The Forrester Wave™: Content Management Systems (CMS), Q1 ... |
| 01.03.2025 | The Digital Experience Revolution: Contentstack EDGE and MongoDB's Strategic Moves | In the fast-paced world of digital experiences, change is the only constant. Two major players, Contentstack and MongoDB, are reshaping the landscape with bold innovations. Contentstack has unveiled its groundbreaking platform, Contentstack... |
| 27.02.2025 | Introducing Contentstack EDGE, the World’s First Adaptive DXP | Contentstack, the category disruptor in digital experiences, announced the launch of Contentstack EDGE the world’s first adaptive digital experience platform built for the AI era. The next-generation digital experience platform (DXP) unifie... |
| 08.01.2025 | Contentstack Acquires Lytics | Contentstack, an Austin, TX-based AI-powered headless CMS, announced the acquisition of Lytics, a Portland, OR-based real-time customer data platform provider.
The amount of the deal was not disclosed.
Co-founded in 2013 by McDermott and Aa... |
| 14.11.2023 | Lytics Debuts Interest Engine: Advertising Segmentation Powered by AI & First-party Data | SAN FRANCISCO, CA, USA, November 14, 2023 /EINPresswire.com/ -- Lytics, a next-generation customer data platform (CDP), announces the launch of the Lytics Interest Engine. Built on a suite of AI tools, ranging from Google Vertex AI for Natu... |
| 09.08.2023 | Lytics Debuts New ML/AI Features to Automate Identity and Profile Management | Companies can improve targeting, and reduce data costs, by streamlining customer identify with ML/AI SAN FRANCISCO, CA, USA, August 9, 2023/EINPresswire.com/ -- Lytics, a leading customer data platform (CDP), announces its newest feature: A... |
| 13.07.2023 | Lytics Named a “Fastest Growing Data & AI Product” in Databricks Report | Lytics Saw 101% Year-Over-Year Growth Amongst Databricks’ 9,000 Global Customers, as Prioritization for Data Science / Machine Learning Applications Rises SAN FRANCISCO, CA, USA, July 13, 2023/EINPresswire.com/ -- Lytics, a customer data pl... |
| 11.07.2023 | Lytics’ Customer 360 for BigQuery Now Available on Google Cloud Marketplace | BigQuery customers can utilize the industry's most powerful customer profile (C360), enriched by Vertex AI, via the Google Marketplace SAN FRANCISCO, CA, USA, July 11, 2023/EINPresswire.com/ -- Lytics, a 100% Google Cloud-native, premier cu... |
| 22.06.2023 | Lytics Enhances Customer Data Profiles using Google Cloud’s Vertex AI | Introduces Dynamic Customer Profiles & Instant Profile API; Unlocks potential of AI-driven customer experiences with comprehensive customer profile solution SAN FRANCISCO, CA, USA , June 22, 2023/EINPresswire.com/ -- Lytics, a pioneer i... |
| 08.06.2023 | Lytics Named a “Major Contender” in Everest Group “Customer Data Platform (CDP) ProductsPEAK Matrix® Assessment 2023” | SAN FRANCISCO, CA, USA, June 8, 2023/EINPresswire.com/ -- Lytics, a customer data platform (CDP), has been named a “Major Contender” in Everest Group “Customer Data Platform (CDP) ProductsPEAK Matrix® Assessment 2023.”
The report assesses 2... |
| 31.05.2023 | Lytics Partners with Google Cloud on New Generative AI Capabilities | Lytics data management, enrichment, and discovery tools–powered by Google Vertex AI–gives enterprise customers ways to readily access and apply 1st-party data SAN FRANCISCO, CA, USA, May 31, 2023/EINPresswire.com/ -- Lytics, a next-generati... |
| 20.04.2023 | Lytics Releases Generative AI-Powered Capabilities Native to CDP: Lytics Audience Generator and Lytics Schema Copilot | Lytics Audience Generator; AI-powered SQL helps marketers build more targeted audiences, uplifting campaign performance and ROI
Lytics, the first CDP with natively integrated Generative AI, streamlines data operations & speeds up access... |
| 06.04.2023 | Lytics Partners with C2C Global; Sponsors Upcoming Events in Chicago and Sunnyvale | As the only 100% Google Cloud-native CDP, Lytics highlights the combined power of customer data and Google Cloud to the Google Cloud Customer Community SAN FRANCISCO, CA, USA, April 6, 2023/EINPresswire.com/ -- Lytics, a next-generation cus... |
| 09.03.2023 | Lytics Debuts New Capabilities to Help Businesses Uncover Critical Audience Insights | Lytics Report SAN FRANCISCO, CALIFORNIA, USA, March 9, 2023 /EINPresswire.com/ -- Lytics, a next-generation customer data platform (CDP), launches Lytics Reports, a powerful tool to visualize and gain critical insights from data in the Lyti... |
| 01.02.2023 | Lytics Debuts Clean Room Solution Powered by Google Analytics Hub and BigQuery | Using Lytics Clean Room solution, advertisers and media brands can increase ad performance without the risk of sharing PII SAN FRANCISCO, CA, UNITED STATES, February 1, 2023 /EINPresswire.com/ -- Lytics, a next generation customer data plat... |
| 31.01.2023 | Lytics Joins Linkedin’s Partner Marketing Program; Advertisers Can Build Better Audiences, Improve Campaign ROI | Advertisers can easily activate their first-party customer data on the platform via Lytics SAN FRANCISCO, CA, USA , January 31, 2023 /EINPresswire.com/ -- Lytics, the next generation customer data platform (CDP), has been listed in the Link... |
| 04.01.2023 | Lytics Cloud Connect Integrates with Databricks Lakehouse to Unify Marketing Data and Improve Campaign ROI | Marketers can unify and activate their valuable marketing data across campaigns SAN FRANCISCO, CA, USA, January 4, 2023 /EINPresswire.com/ -- Lytics, the next generation customer data platform (CDP), today announces an integration with Data... |
| 19.12.2022 | Lytics releases Conductor to unify and activate customer data | Lytics releases Conductor to unify and activate customer data
Lytics, a next generation customer data platform (CDP), launches Conductor, the centerpiece of Lytics Composable CDP, a Customer Data Infrastructure (CDI) product that connects a... |
| 07.12.2022 | Lytics Boosts Campaign Targeting with First-Party Data on Microsoft Advertising | Brands can now reach their ideal target customers in Microsoft's Advertising Platform with powerful Lytics Integration SAN FRANCISCO, CALIFORNIA , UNITED STATES , December 7, 2022 /EINPresswire.com/ -- Lytics, the next generation customer d... |
| 08.11.2022 | Lytics Names Jeff Seacrist as SVP, Product & Product Marketing | Seacrist will lead Lytics efforts to take on a larger share of the CDP market as the company accelerates its “Composable” product strategy
Jeff will help us to accelerate our vision, execute better and perform to our best potential as we lo... |
| 25.10.2022 | Lytics Debuts Conductor to Empower Businesses to Unify and Activate Customer Data | Conductor puts state-of-the-art identity resolution controls at your fingertips to ensure your profiles are always accurate and easy to visualize.
Conductor manages the ins and outs of your data pipeline so you can focus on more important t... |
| 07.09.2022 | Survey from Lytics Finds Growing Involvement of IT Teams in Marketing | “Given that nearly 75% or marketers plan to invest in a CDP in the next two years, and nearly 60% hiring data analysts, it’s clear that marketers want ready-access and will make moves to get there.”
SAN FRANCISCO, Calif. (PRWEB) September 0... |
| 02.08.2022 | Lytics Launches Private Instance and Private Cloud on Google Cloud | This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment.
SAN FRANCISCO (PRWEB) August 02, 2022
Lytics, a leading customer data platform (CDP), to... |
| 19.07.2022 | Abed Farhan Joins Lytics as Chief Commercial & Strategy Officer | Abed is one of the most respected executive leaders in the SaaS industry. We are thrilled with the opportunity to work closely with him to bring his experience and expertise to Lytics and accelerate our growth in the CDP space.
PORTLAND, Or... |
| 10.05.2022 | Lytics Cited by Analyst firm for Customer Analytics Technologies and Account-based Marketing | “Personalization is key to improving the customer experience and making the most out of every interaction,” said Jascha Kaykas-Wolff, President of Lytics. “Lytics give brands the ability access to and analyze the right data so that they can... |
| 10.03.2022 | Lytics & Amazon Partner to Bring First-Party Data to Amazon DSP for Improved Campaign ROI | We are excited about our partnership with Amazon and thrilled to give our customers the ability to use their first-party data to create powerful audiences for targeting customers on Amazon.
PORTLAND, Ore. (PRWEB) March 10, 2022
Lytics, a le... |
| 17.02.2022 | Microsoft Adds Lytics Cloud Connect to Azure Marketplace | With Cloud Connect, businesses can get more value out of their cloud investments by securely using customer data in Azure and to create highly specific segments for use in their marketing.
PORTLAND, Ore. (PRWEB) February 17, 2022
Lytics, a ... |
| 18.01.2022 | Study by Lytics Finds 47% of Marketers Say End of Third-party Cookies will Have “Large” Impact on Marketing ROI | PORTLAND, Ore. (PRWEB) January 18, 2022
A new study by Lytics, a customer data platform, finds that an over reliance on third-party data will lead to a large impact on marketing ROI in 2022 and 2023. The research, conducted in conjunction w... |
| 15.12.2021 | Lytics and Versium Announce Data Enrichment Partnership | "Our partnership will add tremendous data power to the Lytics CDP. For our B2B customers, Versium’s business-to-consumer persona mapping is a game changer.” said James McDermott, CEO of Lytics
REDMOND, Wash. (PRWEB) December 15, 2021
T... |
| 07.12.2021 | Lytics Unlocks the Power of the Data Warehouse for Ad Targeting with Cloud Connect | Portland, Oregon (PRWEB) December 07, 2021
Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces the launch of Cloud Connect, a freemium, self-service tool that connects data... |
| 24.08.2021 | Lytics Releases Lytics Cloud Connect to Add Reverse ETL Capabilities to Their Industry Leading Customer Data Platform | Lytics Cloud Connect Allows Brands to Seamlessly Combine First-Party Data Insights From Their Cloud-Based Data Warehouses With Real-Time Recommendations Using a Customer Data Platform (Cdp) Strategy That Reduces Duplicate Data Stores
Lytics... |
| 24.08.2021 | Lytics Releases Lytics Cloud Connect to Add Reverse ETL Capabilities to Their Industry Leading Customer Data Platform | |
| 24.02.2021 | The Next Boom: Follow The Leader, The Consumer | Meet the new boss: the customer.getty |
| 12.05.2020 | Why these tech startups turned down millions of dollars in PPP loans from the federal government | Glowforge CEO Dan Shapiro. (Glowforge Photo)
It’s not easy to turn down financial help from the government, especially during an economic crisis. But that’s exactly what two venture capital-backed Pacific Northwest tech startups did recentl... |
| 18.03.2020 | Lytics hires new President to accelerate future growth initiatives | Jascha Kaykas-Wolff, former CMO at Mozilla, joins the real-time CDP leader as its next phase of growth begins |
| 07.01.2020 | Martech Interview with Co-founder and CEO, Lytics – James McDermott | “The legacy approach for marketing technology is to solve a specific problem in a specific channel with a specific tool”
1. Tell us about your role in Lytics?
I’m the CEO and co-founder of Lytics.
Today we’re helping over half of the top 10... |
| 21.02.2019 | Lytics Raises $35M in Series C Funding | Lytics, a Portland, Ore.-based Customer Data Platform for marketers, closed a $35m Series C funding round.
The round was led by JMI Equity, a growth equity firm focused on investing in software companies, with participation from current inv... |
| 21.02.2019 | Daily funding roundup - February 21st, 2019 | SensorFlow raised a $2.7M; Zoba raised $3M; Back to the Roots raised $3M: WaitWhat raised $4.3
SensorFlow: SensorFlow is a Singapore government-funded company who make smart energy-efficient hotels a reality. SensorFlow has raised a $2.7-mi... |
| 21.02.2019 | Marketing tech startup Lytics raises $35M to help companies learn more about individual customers | Lytics CEO and co-founder James McDermott. (Lytics Photo)
Lytics has raised more funding to help brands such as Nestlé, The Economist, Atlassian and others bolster their 1-to-1 customer marketing outreach.
The Portland, Ore.-based startup a... |
| 21.02.2019 |
JMI Equity Leads $35M Investment In Lytics
| San Diego-based private equity investor JMI Equity is the lead investor in Lytics, a developer of marketing personalization software, in a $35M, Series C investment announced by Lytics on Thursday. Lytics--which is based in Portland, Oregon... |
| 21.02.2019 | JMI Equity Leads $35M Series C in Lytics | PORTLAND, Ore.--(BUSINESS WIRE)--Lytics, the leading Customer Data Platform for marketers, today announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in... |
| 21.09.2018 | Interview with Chief Marketing Officer of Lytics – Darren Guarnnacia | “The obvious first step is really understanding your customer’s purpose. What is it they are trying to achieve through the use of your product or service.”
1. Tell us about your role at Lytics and how you got here?
I’m the CMO here at Lytic... |
| 03.04.2018 | Marketing startup Lytics raises $14M to help brands understand their customers with data | Lytics has raised more funding to fuel growth of its customer data marketing platform.
The 6-year-old Portland startup today announced a $14 million Series B investment round led by Two Sigma Ventures, with participation from Epic Ventures,... |
