loveholidays, the short-haul beach holiday provider headquartered in London, is the fastest growing OTA in the UK.
Founded by Alex Francis and Jonny Marsh in 2012 and now a team of 140, loveholidays allows customers to create bespoke holidays through ‘discovery search’. Their ‘build your own holiday’ travel packages inspire customers to filter by the attributes that matter to them, rather than requiring them to start with where and when. loveholidays are the 6th largest ATOL holder.
With a focus on the Mediterranean and the Canary Islands, loveholidays plans to increase their market share and expand into other international source markets.
UK holiday spending is growing, with outbound travel maintaining a c.70% share of total spend, and online dynamic packaged holidays accounting for £3bn of holiday spend in 2017.
Livingbridge invested in loveholidays in 2018 to support further growth through customer acquisition and driving repeat booking rates. Alongside this, Livingbridge is working with the business to support further product innovation as well as category expansion.
Surfing to success
Alex Francis, CEO
2012
Business founded
2016
loveholidays is named the second fastest growing private company in the UK by the Sunday Times Virgin Fast Track 100
2018
Livingbridge invest in loveholidays
Richard Prosser appointed as chairman
2019
Ranked 1st in the Sunday Times Profit Track 100
Founded by Alex Francis and Jonny Marsh in 2012 and now a team of 140, loveholidays allows customers to create bespoke holidays through ‘discovery search’. Their ‘build your own holiday’ travel packages inspire customers to filter by the attributes that matter to them, rather than requiring them to start with where and when. loveholidays are the 6th largest ATOL holder.
With a focus on the Mediterranean and the Canary Islands, loveholidays plans to increase their market share and expand into other international source markets.
UK holiday spending is growing, with outbound travel maintaining a c.70% share of total spend, and online dynamic packaged holidays accounting for £3bn of holiday spend in 2017.
Livingbridge invested in loveholidays in 2018 to support further growth through customer acquisition and driving repeat booking rates. Alongside this, Livingbridge is working with the business to support further product innovation as well as category expansion.
Surfing to success
Alex Francis, CEO
2012
Business founded
2016
loveholidays is named the second fastest growing private company in the UK by the Sunday Times Virgin Fast Track 100
2018
Livingbridge invest in loveholidays
Richard Prosser appointed as chairman
2019
Ranked 1st in the Sunday Times Profit Track 100
Location: United Kingdom
Employees: 201-500
Founded date: 2012
Investors 3
| Date | Name | Website |
| - | Charlotte ... | charlottes... |
| - | Livingbrid... | livingbrid... |
| 09.08.2024 | Perscitus ... | perscitusl... |
Mentions in press and media 13
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| 27.01.2026 | Loveholidays eyes £1bn London IPO as soon as March | London’s public markets could be set for a blockbuster £1bn spring listing from one of Britain’s largest online travel agents, giving the bourse welcome momentum in the new year after a strong end to 2025. Loveholidays’ private equity owner... |
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