Inspired by the 16th century voyages of his ancestor with the same name, Actor, Founder and Chief Creative Officer, Diego Osorio, launched Lobos 1707 Tequila, recreating the centuries-old recipe that resulted from bringing Southern Spanish Andalusian wine barrels filled with Mexican agave liquor back to Spain. The result is a premium liquid infused with history, culture, and family legacy.
Harvested, distilled, and bottled in Mexico, Lobos 1707 Tequila and Mezcal Artesanal feature unique and elevated flavor profiles, which stem from both old and new world influences. These have been created by blending a traditional Mexican distillation process with a finish in the brand’s historic Pedro Ximénez (PX) wine barrels, using the solera method.
The current portfolio consists of Lobos 1707 Tequila, Joven, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Extra Añejo, and Lobos 1707 Mezcal Artesanal.
Harvested, distilled, and bottled in Mexico, Lobos 1707 Tequila and Mezcal Artesanal feature unique and elevated flavor profiles, which stem from both old and new world influences. These have been created by blending a traditional Mexican distillation process with a finish in the brand’s historic Pedro Ximénez (PX) wine barrels, using the solera method.
The current portfolio consists of Lobos 1707 Tequila, Joven, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Extra Añejo, and Lobos 1707 Mezcal Artesanal.
Location: United States, New York
Employees: 51-200
Founded date: 2020
Investors 2
| Date | Name | Website |
| - | Darco Capi... | darcocapit... |
| - | LFG Ventur... | letsfg.com |
Mentions in press and media 6
| Date | Title | Description |
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| 09.09.2025 | Kendall Jenner-backed 818 Tequila nabs new investment | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Calabasas Beverage’s 818 Tequila brand received an investment from the spirit’s producer in Mexico. Terms of the deal were not di... |
| 20.05.2025 | Johnnie Walker owner Diageo teases selloffs amid tariff impact | Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Guinness and Johnnie Walker owner Diageo is weighing potential large selloffs as it expects tariffs to spark a $150 million loss.... |
| 08.04.2025 | Diageo swaps Cîroc US ownership for LeBron James-backed tequila | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand... |
| 15.08.2024 | LOBOS 1707 TEQUILA LAUNCHES CAMPAIGN FEATURING LEBRON JAMES AND VICTORIA JUSTICE | LeBron James and Victoria Justice channel their inner spy in new campaign for Lobos 1707 Tequila & Mezcal NEW YORK, Aug. 15, 2024 /PRNewswire/ -- Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced th... |
| 07.10.2021 | Luxury Spirits Sales Up 25% Through First Half Of 2021, New Index Finds | We all want a little luxury (spirits) in our lives.getty |