HIGHLIGHT (formerly know as Showcase) is a next-gen product research startup, leveraging technology to generate targeted, efficient, agile consumer insights. We're a community invested in co-creating better products for tomorrow. Join in our mission to build a world where a product never gets thrown out after the first bite/sip/use.
Location: United States, New York
Employees: 11-50
Total raised: $18M
Investors 8
Funding Rounds 1
| Date | Series | Amount | Investors |
| 17.08.2023 | Series A | $18M | - |
Mentions in press and media 7
| Date | Title | Description |
| 19.08.2024 | 3 trends driving growth in the “Better for You” space | If you somehow transported a grocery shopper from the year 2000 to the average grocery store of 2024, they’d likely be stunned by the sheer variety of “better for you” products. Shoppers today are living through a “better for you” renaissan... |
| 24.08.2023 | The Week in AgriFoodTech: Bayer & Shell tackle rice farming emissions, Mosaic launches biologicals business | Between August holidays and an uncertain economy, funding rounds were few and far between this week. Nonetheless, CPG product-testing startup Highlight snagged funds from major agrifood corporates and grain-trading platform Bushel announced... |
| 17.08.2023 | Highlight Raises $18M in Series A Funding | Highlight, a NYC-based in-home product testing platform provider, raised $18m in Series A funding. The round, which brought the total funding raised to date to over $30m, was led by Acre Venture Partners and HearstLab with participation fro... |
| 16.08.2023 | Highlight, now flush with $18M, helps CPG brands automate product testing | Highlight, an in-home product testing company, raised $18 million in Series A funding to continue developing its technology already helping hundreds of brands test thousands of products. Dana Kim and Ethan Kellough started the company in 20... |
| 21.04.2022 | 16 Industry Experts Share Tips For Creating A Security-First Tech Company | Many tech companies are working to adopt a “shift-left” mindset when it comes to security—that is, moving the focus on security to as early a point in the development process as possible. But how can leaders begin to do this? Small steps ca... |
| 22.03.2022 | Why Agile Consumer Product Testing Is The Environmentally Friendly Choice | Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. |
| - | HIGHLIGHT INSIGHTS | “Our in-home product testing platform streamlines everything from recruit, data sets to logistics. Get comprehensive in-home product testing market research reports with Highlight.” |