Laurel is on a mission to return time to the world. Its software leverages machine learning and automation design to empower knowledge workers with new insight into how they spend their time so they can use it with intention. Today, leading legal and professional services firms are shifting the timekeeping paradigm with Laurel, eliminating the burden of manual approaches, lifting revenue, and advancing the future of work. Laurel has raised over $55MM in funding from world-class investors including Acme Capital, Anthos, Upfront Ventures, First Round Capital, Initialized Capital, BoxGroup, and Ulu Ventures. Laurel (previously Time by Ping) was also named as 100 Top Startups of 2020 by Business Insider.
Location: United States
Employees: 51-200
Total raised: $136.5M
Founded date: 2016
Investors 7
| Date | Name | Website |
| - | AIX Ventur... | aixventure... |
| 23.02.2023 | First Roun... | firstround... |
| - | PROOF Fund | proof.vc |
| 26.10.2023 | BoxGroup | boxgroup.c... |
| - | ACME Capit... | acme.vc |
| 10.04.2023 | Upfront Ve... | upfront.co... |
| - | Hawktail M... | hawktail.c... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 11.06.2025 | Series C | $100M | - |
| 28.02.2022 | Series B | $36.5M | - |
Mentions in press and media 8
| Date | Title | Description |
| 13.08.2025 | Laurel: Funding Raised From Workday Ventures | Laurel, an AI-based time intelligence platform for professional services, has received strategic investment from Workday Ventures and will join the Workday Innovation Partner network. Laurel’s technology automates time capture and analysis ... |
| 12.08.2025 | Laurel Receives Investment from Workday Ventures | Laurel, a San Francisco, CA-based company which specializes in AI-powered time intelligence, received an investment from Workday Ventures. The amount of the deal was not disclosed. The company intends to use the funds to expand operations a... |
| 11.06.2025 | Laurel Raises $100M in Series C Funding | Laurel, a San Francisco, CA-based provider of an AI time platform, raised $100M in Series C funding. The round was led by IVP, with participation from GV (Google Ventures) with participation from 01.a (created by former CEO and COO of Twitt... |
| 10.06.2025 | Time intelligence startup Laurel gets $100M to turbocharge worker productivity Your vote of support is important to us and it helps us keep the content FREE. One click below supports our mission to pr... | AI-native time keeping startup Laurel Inc. said today it has raised $100 million in a Series C funding round to try and transform the productivity of legal, consulting and accounting firms, whose biggest resource is human capital. Today’s r... |
| 05.06.2025 | Laurel Brings Home the Gold in The 2025 Globee AI Awards | By applying AI to time entry, Laurel helps professional services firms automate timekeeping, maximize profits, and access insights that help them understand the true cost of service delivery. AI Time Platform Selected as "Most Innovati... |
| 01.05.2023 | Laurel, the leading AI-powered timekeeping provider, achieves SOC 2 | "Our customers can feel confident that we are making every investment to establish and maintain the highest level of security and compliance," says Eric Etherington, Chief Information Security Officer at Laurel (and formerly leadi... |
| 08.03.2023 | Laurel Acquires Quantime To Accelerate Expansion Into Accounting And Consulting | “We’re thrilled to have Quantime join Laurel – the team built a product that is smart, well-engineered, and thoughtfully designed. It’s clear that together we have the opportunity to deliver on our shared promise of returning time to profes... |
| - | Laurel | “Laurel applies AI to automate timesheets for enterprise legal and accounting firms, helping them save time, grow profit, and answer vital efficiency questions.” |