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Later

https://later.com/
Last activity: 22.03.2026
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Categories: AdTechAppContentManagementMediaMobilePlatformSocialTimeTools
Proudly founded in Vancouver, BC, Later started at a hackathon in 2014. 6 months later, we launched to almost 20,000 highly encouraging people waiting to use the first version. The Later web and iOS mobile app were launched in May of 2014, shortly after some early Facebook investors committed to investing. At the time, all the founders were working on other startups and by March 2015 they had all moved full time. Shortly after, Later launched an Android mobile app and continued the journey into the visual content marketing space.

In July of 2015, Later closed a seed round of $1.3M USD from amazing investors including Resolute Ventures, Aspect Ventures, Hiten Shah, Arjun Sethi, Ray Walia, and Rocketship. Since then, the Later Team has grown to 25 employees, with intentions of many more to join. Now, with over 600,000 registered users, Later is looking take on more than just Instagram.

Later now has 1 million+ users including some the worlds best known brands like Yelp, Lonely Planet, The Huffington Post, and the Wall Street Journal.
Likes
41.99K
Followers
18.53K
Website visits
2.8M /mo.
Mentions
91
Location: Austria
Employees: 201-500
Founded date: 2014
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Investors 3

Mentions in press and media 91

DateTitleDescription
22.03.2026Best Instagram Automation Tools 2026Share Share Share Share Email Instagram automation has come a long way. The old approach of bots hammering API-compliant tools that actually work with the platform rather than against it. In 2026 the best tools are specialised. They do one ...
10.03.2026Influencer Marketing ROI: Measurement Frameworks and Platform Analytics in 2026Share Share Share Share Email Influencer marketing has evolved from an experimental brand awareness tactic into a performance-driven channel with measurable returns that rival and often exceed traditional digital advertising. A mid-sized be...
07.03.2026Social Media Marketing Technology: Tools Shaping Influencer and Brand CampaignsShare Share Share Share Email Social media has become one of the most complex operational challenges in modern marketing, with brands required to maintain a consistent, high-quality presence across platforms including LinkedIn, Instagram, T...
17.02.2026London-based SurrealDB raises additional €19 million to scale multi-model database for AI applicationsSurrealDB, a UK company developing a multi-model, AI-native database, has secured an additional €19 million ($23 million) in Series A funding, bringing the company’s total investment to-date (including Seed) to €37 million ($44 million). Ch...
11.11.2025How Instagram's Algorithm Chooses Who Sees Your Posts in 2025 (And How to Boost Your Reach)By Glanze Patrick Published: Nov 11 2025, 11:32 AM EST Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard
29.10.2025Later unveils EdgeAI, its most advanced predictive intelligence toolLater, the leading influencer marketing partner for enterprise brands, is launching Later EdgeAI, a proprietary AI-native engine built on the industry’s richest influencer datasets. What was once impossible to measure is now impossible to i...
02.07.2025The Social Media Management Landscape: Navigating Alternatives and InnovationsIn the ever-evolving world of social media management, tools come and go like the tides. Sprout Social has long been a staple for many marketers, but not everyone finds it to their liking. Some deem it too pricey, while others struggle with...
02.07.2025Best 6 Sprout Social Alternatives In 2025Share Share Share Share Email Sprout Social is not the favorite of every team, creator, or individual. Some find it too pricey, while others think it’s a bit complex to use. And some just want to try a new way to manage their conversations,...
26.06.20252025 Influencer Marketing: What Works, Costs & What’s NextInfluencer marketing is in a new era marked by smarter strategies, deeper partnerships, and widespread adoption of AI. In 2025, global spend has surged to $32.55 billion, driven by a measurable shift toward ROI-first strategies, AI integrat...
04.04.2025Later Appoints Strategic Leadership, Welcomes Ryan Bonnici as CMOLater, a leader in influencer marketing and social media management software, announces the hiring of industry veteran, Ryan Bonnici, as Chief Marketing Officer. Twice named by Forbes as one of its 50 World’s Most Influential CMOs, Bonnici ...
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