IRIS.TV is engineering the most open video data ecosystem in the world to power meaningful connections between brands and consumers. Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions.
Location: United States, California, Los Angeles
Employees: 11-50
Total raised: $25M
Founded date: 2013
Investors 12
| Date | Name | Website |
| - | Western Te... | westerntec... |
| - | Third Wave... | thirdwaved... |
| 03.10.2021 | ABS Capita... | abscapital... |
| - | Bertelsman... | bdmifund.c... |
| - | IECP | iecp.com |
| - | Aperiam Ve... | aperiam.vc |
| 02.04.2022 | Stage Vent... | stagevp.co... |
| 22.02.2021 | Intel Capi... | intel.com |
| - | MathCapita... | mathcapita... |
| 23.03.2021 | Social Sta... | socialstar... |
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Funding Rounds 3
| Date | Series | Amount | Investors |
| 07.04.2021 | Series B | $18M | - |
| 23.06.2015 | Series A | $5.3M | - |
| 07.10.2013 | Seed | $1.7M | - |
Mentions in press and media 22
| Date | Title | Description |
| 25.07.2025 | Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting | Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This stra... |
| 30.01.2025 | USIM Partners with IRIS.TV to Transform CTV Ad with AI-Powered Insights | USIM, a leader in delivering forward-focused media solutions, is excited to announce a new partnership with IRIS.TV, the leading content data marketplace for streaming media, to leverage its content identifier, the IRIS_ID, to enhance the c... |
| 31.10.2023 | Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates | This is your AI Weekly Roundup . We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human... |
| 30.10.2023 | IRIS.TV and Equativ Partner to Power Smart Contextual CTV Ad Targeting | Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting Equativ, the global leading independent ad platform, has announced its... |
| 28.09.2021 | Amplitude CEO’s ode to scrutiny ahead of going public | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Paid Content To retain talent, employers can't skip on fertility benefits From Maven Clinic To th... |
| 28.09.2021 | Amplitude CEO’s ode to scrutiny ahead of going public | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Paid Content Why the Electricity 4.0 moment is here From Schneider Electric To the chagrin of man... |
| 23.09.2021 | IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV | Integration Delivers Enhanced Transparency for Advertisers and Value for Publishers IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CT... |
| 02.08.2021 | OTTera Integrates With IRIS.TV | OTTera becomes IRIS-enabled providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabled open video data ecosystem. With thi... |
| 30.06.2021 | GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S. | "We are grateful for partners like GumGum, IRIS.tv, and SpotX, who have come together to deliver a highly-targeted campaign, ultimately helping educate Americans about the COVID-19 vaccines," Kathy Kayse, Chief Media Strategy &... |
| 29.06.2021 | IRIS.TV Partners With PubMatic To Expand Contextual Targeting Footprint Across Premium Biddable CTV And Video Inventory | The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superio... |
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