InContext Solutions is the global leader in scalable web-based virtual reality (VR) shopping and retail solutions, dedicated to providing decision-critical insights for manufacturers and retailers, powered by 3D virtual shopping simulations. In a time when brick-and-mortar stores are being challenged by the rapidly evolving world of e-commerce, we have revolutionized the way companies understand shopper behavior.
Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. Our virtual solutions are powered by ShopperMX™--the world’s first cloud-based virtual reality simulation and shopper insights platform that enables users to create and test new shopper experiences in hyper realistic 3D virtual store simulations. InContext Solutions provides Retail Simulations for ideation, creation and modification of new in-store concepts; Shopper Intelligence tools to evaluate and generate insights by testing ideas before you invest; and In-Store Activation tools to gain buy-in, stand out from the competition with hi-impact visuals, and seamlessly activate concepts in-store. InContext enables enterprise-wide collaboration by taking a holistic approach to CPG and retail challenges, and provides the solutions and insights needed to make faster, smarter, more profitable business decisions.
We show clients how their ideas will play out in the real world—before they invest. From ideation of new in-store concepts, to evaluation with test shoppers, to activation in the market, our goal is to give clients confidence in their ideas so they can create winning in-store ideas and make smart business decisions. It’s hindsight, upfront.
Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. Our virtual solutions are powered by ShopperMX™--the world’s first cloud-based virtual reality simulation and shopper insights platform that enables users to create and test new shopper experiences in hyper realistic 3D virtual store simulations. InContext Solutions provides Retail Simulations for ideation, creation and modification of new in-store concepts; Shopper Intelligence tools to evaluate and generate insights by testing ideas before you invest; and In-Store Activation tools to gain buy-in, stand out from the competition with hi-impact visuals, and seamlessly activate concepts in-store. InContext enables enterprise-wide collaboration by taking a holistic approach to CPG and retail challenges, and provides the solutions and insights needed to make faster, smarter, more profitable business decisions.
We show clients how their ideas will play out in the real world—before they invest. From ideation of new in-store concepts, to evaluation with test shoppers, to activation in the market, our goal is to give clients confidence in their ideas so they can create winning in-store ideas and make smart business decisions. It’s hindsight, upfront.
Location: United States, Illinois, Chicago
Employees: 51-200
Phone: +1 312-462-4198
Total raised: $28.7M
Founded date: 2009
Investors 6
| Date | Name | Website |
| - | Western Te... | westerntec... |
| - | Beringea | beringea.c... |
| - | Hyde Park ... | hpa.vc |
| - | Trinity Ca... | trinitycap... |
| - | Beringea | beringea.c... |
| - | Tensility ... | tensilityv... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 21.09.2016 | - | $15.2M | - |
| 27.08.2014 | Series D | $12M | - |
| 08.12.2011 | - | $1.5M | - |
Mentions in press and media 31
| Date | Title | Description |
| 07.05.2024 | MCI USA Welcomes Danielle Hobson as Vice President, Strategic Marketing | Danielle Hobson will spearhead MCI USA’s strategic marketing initiatives, driving growth and brand awareness MCI USA is pleased to welcome Danielle Hobson as Vice President, Strategic Marketing. She will lead MCI USA's professional marketin... |
| 29.04.2024 | AI for shopper research? Consider these 3 key questions | In our digitally driven world, understanding shopper behavior is essential for brands to effectively merchandise and thrive at the shelf. Luckily, shopper research has evolved significantly over the years, markedly propelled by the advent o... |
| 06.11.2023 | InContext Solutions Launches Artificial Intelligence for Shopper Insights | Arrangement AI is a new behavioral insights prediction model for planogram arrangement, based on more than 2 million virtual store shopping trips. InContext Solutions, the global leader in 3D simulation software for retail, is pleased to an... |
| 10.03.2021 | InContext Solutions Announces the Appointment of Donald J. Rippert as Advisor and Board Member | |
| 27.04.2018 | Mixed reality’s benefits — and costs — may surprise us | The last two decades have been marked by a more or less optimistic view of how technology will change our lives. But recently, we’ve also seen studies on the detrimental effects of screens on child development, the new phenomena of device a... |
| 27.04.2018 | Mixed reality’s benefits — and costs — may surprise us | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. The last two decades have been marked by a more or less optimistic view of how technology will change our lives. But recently, we’ve al... |
| 24.01.2018 | 6 industries on the verge of VR disruption | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. The last few months have been exciting for those interested in the advancement of virtual reality technology. Two leading headsets (the... |
| 24.01.2018 | 6 industries on the verge of VR disruption | The last few months have been exciting for those interested in the advancement of virtual reality technology. Two leading headsets (the Oculus Rift and HTC Vive) saw permanent price cuts, following reported sales jumps from the Rift’s tempo... |
| 20.12.2017 | Minnesota is becoming the center of the Midwest’s retail tech universe | Minnesota is home to a number of Fortune 500 retail companies like Target, Best Buy, and Supervalu. It also boasts a number of Fortune 500 companies that build out the entire retail ecosystem, including supply chain companies such as CH Rob... |
| 20.12.2017 | Minnesota is becoming the center of the Midwest’s retail tech universe | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Minnesota is home to a number of Fortune 500 reta... |
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