ID5 is the shared identity infrastructure designed to improve user recognition in a privacy-compliant way.
Employees: 11-50
Total raised: $26M
Founded date: 2017
Investors 4
| Date | Name | Website |
| - | 360 Capita... | 360cap.vc |
| - | Aperiam Ve... | aperiam.vc |
| - | MathCapita... | mathcapita... |
| - | Progress V... | progressve... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 10.04.2024 | Series B | $20M | - |
| 31.03.2021 | Series A | $6M | - |
Mentions in press and media 13
| Date | Title | Description |
| 04.11.2025 | ID5 Acquires TrueData | ID5, a London, UK-based ID provider for digital advertising, acquired TrueData, a NYC-based identity graph company. The amount of the deal was not disclosed. With this acquisition, ID5 will consolidate its presence in the United States and ... |
| 23.10.2025 | AppsFlyer Powers Walmart Connect Mexico’s Omnichannel Retail Media | AppsFlyer today announced its collaboration with Walmart Connect Mexico, one of LATAM’s leading retail media networks, to support the retailer’s next phase of omnichannel retail media, empowering brand partners with secure data collaboratio... |
| 11.04.2024 | ID5 Secures $20 Million in Series B Funding | ID5, a leading identity provider for digital advertising, has successfully raised $20 million in its Series B funding round. This significant investment, the largest in the identity space to date, underscores ID5's pivotal role in driving t... |
| 10.04.2024 | ID5 announces $20 Million in Series B Funding | ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward duri... |
| 10.04.2024 | UK-based ID5 raises €18.4M to improve online advertising for consumers, media owners, advertisers | Read this article in: London-based ID5, an identity provider in digital advertising, announced that it has secured $20M (approximately €18.42M) in a Series B round of funding. This investment is the largest to date in the identity space. Tr... |
| 09.04.2024 | ID5 Raises $20M in Series B Funding | ID5, a London, UK-based identity provider for digital advertising, raised $20M in Series B funding. Backers included TransUnion, S4S Ventures and existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, and Aper... |
| 21.04.2022 | Neutronian announces ID5 as the first NQI Certified identity solution, Launches ratings of top 250 active data sellers | NQI Transparency Ratings - Top 25 - April 2022 Neutronian provides scoring of data solutions, including first-party retail rewards providers, based on public transparency and in-depth data quality reviews NEW YORK, NEW YORK, UNITED STATES, ... |
| 17.12.2021 | Adtech vendors still tracking EU users who deny consent via IAB’s TCF, study suggests | New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent management platform which is supposed to allow them to control the... |
| 06.07.2021 | Google Moves ‘Cookies’ End To 2023 As Digital Ad Biz Awaits Alternatives | Indian commuters drives past an advertisement poster of Google in Bangalore on April 6, 2018. / ... [+] AFP PHOTO / MANJUNATH KIRAN (Photo credit should read MANJUNATH KIRAN/AFP via Getty Images)AFP via Getty Images |
| 31.03.2021 | ID5 raises $6 million in Series A funding | The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance |
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