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Hooked Foods

https://www.hookedfoods.com/

Last activity: 25.06.2025

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Categories: BeverageFoodTechGroceryHealthTechProduct

Hooked offers delicious and nutritious plant-based seafood. Starting with Toona and Salmoon that are perfect to use in wraps, salads, sushi, pizzas, sandwiches, bowls, tacos and pasta.

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https://hookedfoods.com/find-us/

Likes

977

Website visits

9.6K /mo.

Mentions

Employees: 11-50

Total raised: $25.09M

Founded date: 2019

Instagram

Investors 9

Date	Name	Website
-	Veg Capita...	vegcapital...
-	Wave Ventu...	wave.ventu...
-	Katapult O...	katapultoc...
-	Big Idea V...	bigideaven...
-	YEoS Ventu...	yeos.ventu...
-	Oyster Bay	oysterbay....
-	Kale Unite...	kaleunited...
04.10.2021	Brightly V...	brightlyve...
-	+Cap	pluscap.se

Funding Rounds 5

Date	Series	Amount	Investors
08.04.2025	-	$958.43K	EIT Food
20.03.2025	-	$829.29K	-
04.07.2023	-	$701.71K	-
27.09.2021	-	$22M	-
16.12.2020	-	$600K	-

Mentions in press and media 25

Date	Title	Description
25.06.2025	EU Considers Stricter Labelling Rules for Plant-Based Seafood	A new EU study has suggested that labelling rules for seafood alternatives should be stricter to make a clear distinction between conventional and plant-based products. The research analyses the seafood alternatives market, identifying 102 ...
09.04.2025	Future Food Quick Bites: Ottolenghi’s Beans, Disneyland & Beyond Meat Doc	5 Mins Read Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Bold Bean Co’s Ottolenghi collaboration, Beyond Meat’s new documentary, and Miyoko Schinner’s upcoming vegan cook...
08.04.2025	EIT Food Initiative Announces €875,000 in Funding for Startups Including Hooked & BettaF!sh	EIT Food, a food innovation community supported by the EU’s European Institute of Innovation and Technology (EIT), has announced the winners of its Fast Track to Market Initiative. A total of €874,503 will be awarded to four mature agrifood...
20.03.2025	Sweden’s Hooked Foods Raises SEK 8.4M for New Vegan Products and AI Integration	Swedish foodtech company Hooked Foods has secured SEK 8.4 million in a combination of equity financing, loans, and grants to support its expansion and new product launches. The capital will primarily be allocated towards the introduction of...
16.10.2024	Future Food Quick Bites: Cultivated Chicken Tasting, Oat Milk Liqueur & Alt-Protein Awards	6 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Vital Meat’s cultivated chicken tasting in Singapore, Oatly’s...
13.08.2024	Hooked Foods Launches New Vegan Seafood, Enters Chicken Category, Gains Listings at Sweden’s Biggest Retailers	Swedish startup Hooked Foods announces it has expanded its product portfolio with further vegan seafood options as well as new plant-based chicken products, marking its entrance into a new category. The products will be available in Sweden’...
13.11.2023	Debut of World’s First Alternative Seafood Association Signals a New Era for Fish-Free Fish & Health of Our Oceans	Future Ocean Foods debuts today as the world’s first alternative seafood association, dedicated to propelling the alt seafood industry into a new era. With an impressive list of inaugural memberships, the alliance already has 36 companies o...
06.07.2023	The Week in AgriFoodTech: GOOD Meat, UPSIDE make first US sales of cultivated meat, Farmy raises $11m	Between the US Fourth of July holiday and lousy economic environment, startups were mostly quiet on the fundraising front this week. However, plenty of other news surfaced, including the first sales of cultivated meat in the US, a new clima...
04.07.2023	Hooked Foods Raises €644,000 in Crowdfunding Campaign, Sets Sights on German Market	2 Mins Read Swedish vegan seafood startup Hooked Foods, has raised more than one million Swedish Kroner (€644,000) via a crowdfunding campaign on Crowdcube. Hooked Foods says that it reached its financial goal, entering the overfunding phas...
20.04.2023	The Week in AgriFoodTech: Canopy raises $60m to help forests, CropX nets $30m for farm management	This week, non-profit organization Canopy raised funds to help restore forests and farm management platform CropX landed $30 million. Restaurant tech platform Odeko secured $53 million, while a new CRISPR-based research project kicked off a...
15.08.2022	Plant-based seafood analog startup Hooked Foods seeking EUR 10 million in new funding round	Stockholm, Sweden-based Hooked Foods has begun its expansion of food production after its initial EUR 4.2 million (USD 4.3 million) and is aiming to raise an additional EUR 10 million (USD 10.1 million) in a Series A funding round to expand...
25.10.2021	Vegan Tuna Is The Next Big Frontier In The Plant-Based Industry. These 6 Brands Are Leading It.	4 Mins Read The plant-based industry has undoubtedly undergone massive growth over the past few years, with vegan burger patties and meatballs taking over supermarket store shelves at restaurant menus. But as the market matures, the next fr...
11.10.2021	Agritech and foodtech startups successfully completed their acceleration programme run by EIT Food Helsinki Hub for the second time	Agritech and foodtech startups successfully completed their acceleration programme run by EIT Food Helsinki Hub for the second time Mon, Oct 11, 2021 07:15 CET Ten Nordic startups participated in the second food acceleration programme at th...
29.09.2021	This Week in Agrifoodtech: Gorillas raises $950m, New Age Meats nets $25m & more	The past seven days saw major funding hauls for German food delivery startup Gorillas, US cultivated meat maker New Age Meats, and Canadian precision ag platform Semios. Elsewhere, AFN examined data that suggests that agriculture is far fro...
27.09.2021	Sweden’s Hooked Foods Nets €3.8M Ahead of Vegan Salmon Launch	1 1 Share 3 Mins Read Hooked Foods, the Swedish startup developing plant-based seafood alternatives, has raised €3.8 million in a new financing round. The funds will fuel the brand’s ongoing R&D and launch of its plant-based salmon prod...
23.09.2021	Plant-based seafood supplier Growthwell Foods secures USD 22 million in investments	Growthwell Foods, a Singapore-based producer of plant-based alternatives for meat and seafood products, has raised USD 22 million (EUR 18.8 million) in a Series A funding round ... Photo courtesy of Growthwell Foods
08.09.2021	Hooked Foods’ Plant-Based Tuna Hits the Shelves in Sweden	Swedish startup Hooked Foods has now launched its plant-based tuna in grocery stores across Sweden. Called Toonish Tomat, the brand claims it is the first 100% plant-based tuna to hit the shelves in Sweden. A graduate of the ProVeg Incubato...
16.12.2020	Hooked Raises SEK 5M, Will Launch its Plantbased Fish in Restaurants Spring 2021	©Hooked Foods Swedish startup Hooked, a graduate of the fourth cohort of the ProVeg Incubator, announces the launch of the first Swedish plant-based tuna, called Toona, in restaurants nationwide from next spring. This follows a recent raise...
16.12.2020	Hooked Raises SEK 5M, Will Launch its Plantbased Fish in Restaurants Spring 2021	Swedish startup Hooked, a graduate of the fourth cohort of the ProVeg Incubator, announces the launch of the first Swedish plant-based tuna, called Toona, in restaurants nationwide from next spring. This follows a recent raise of SEK 5 mill...
16.12.2020	Hooked Foods Raises US$600K To Fuel Plant-Based Tuna Launch Across Sweden	4 2 6 Shares 3 Mins Read Hooked Foods, the Swedish food tech behind the world’s first plant-based shredded salmon, has announced that it has raised SEK 5 million (US$600,000) in funding ahead of its nationwide launch of Toona, their vegan-f...
27.10.2020	The Most Exciting Alt Seafood Startups According To A Food Tech Investor	12 3 15 Shares 3 Mins Read Editor’s Note: It’s the worst time in history for our oceans. They are filled with plastic, covered in dead zones caused by human pollution, dominated by hugely unethical fishing supply chains… Sealife doesn’t sta...
06.10.2020	Plant-Based Seafood: Hooked Secures First Funds To Launch Vegan Tuna In Nordic Market	1 1 Share 3 Mins Read Hooked, the Swedish food tech behind the world’s first plant-based shredded salmon, has just signed their first investor to launch their sustainable and vegan-friendly tuna product in the Nordic market. With their plan...
-	Swedish plant-based seafood startup lands major investment	Hooked Foods, which launched its vegan tuna product, Toonish, into Swedish retail earlier this month, has raised €3.8 million. The new funds will be used to accelerate product innovation, such as the launch of the plant-based salmon that s...
-	Hooked Foods	“Home / Hooked Foods”
-	Hooked Foods	“Plant-based seafood such as salmon and tuna and more now stocked in grocery stores in Sweden and expanding rapidly across Europe.”

Hooked Foods

Investors 9

Funding Rounds 5

Mentions in press and media 25

Reviews 0