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Bobbie

http://www.hibobbie.com/

Last activity: 07.10.2025

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Categories: AudioB2CBabyTechFinTechFoodTechITMarketMedTechOrganicProduct

Organic Infant Formula for your bébé 👶💚
💁‍♀️ Founded by moms
✨ 1st European Style Recipe that meets FDA standards
🍼 Shaking the stigma #bottleboldly

Likes

1.24K

Website visits

87.3K /mo.

Mentions

Employees: 51-200

Phone: +1 415-854-2500

Total raised: $135.39M

Founded date: 2017

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Instagram

Investors 7

Date	Name	Website
-	Lakehouse ...	lakehouse....
23.07.2023	PowerPlant...	powerplant...
-	Baukunst	baukunst.c...
-	Bolt	portfolio....
-	For Good V...	forgoodven...
-	Ingeborg I...	ingeborgin...
-	PLUS Capit...	pluscapita...

Funding Rounds 3

Date	Series	Amount	Investors
12.07.2023	-	$70M	PowerPlant...
22.03.2022	-	$50.39M	-
07.06.2021	Series A	$15M	-

Mentions in press and media 21

Date	Title	Description
07.10.2025	Laura Modi, CEO and mom, is breaking one of the market’s biggest duopolies: Infant formula	CNBC is now accepting nominations for the 2026 Changemakers list. Learn more and submit a nomination by Nov 21. Laura Modi co-founded Bobbie to disrupt an infant formula manufacturing market dominated by two companies, and reduce the stigma...
12.09.2023	I'm a working mom of 3 with 93,449 unread emails. I'm finally perfectly fine with it.	Parenting I'm a working mom of 3 with 93,449 unread emails. I'm finally perfectly fine with it. Essay by Kim Chappell 2023-09-12T15:06:40Z Share icon An curved arrow pointing right. Share Facebook Icon The letter F. Facebook Email icon An e...
13.07.2023	The Week in AgriFoodTech: Aphea.Bio scores $78m for biologicals, Do Good Foods files Ch. 11, Chipotle’s avocado robots	Good news this week arrived in the form of funding rounds for biologicals maker Aphea.Bio and infant formula startup Bobbie, amongst several others. Less sunny was news that upcycled chicken company Do Good Foods filed for Chapter 11 bankru...
12.07.2023	Infant formula company Bobbie takes in $70M to acquire Nature’s One	Bobbie, an organic infant formula company, has acquired Nature’s One, a 26-year-old pediatric nutrition company, in a move that gives Bobbie end-to-end control over formula manufacturing through a new facility and triples the size of Bobbie...
21.06.2023	Why Companies Should Expand Parental Leave To Include NICU Stays	Sarah Hardy is the Co-Founder and COO of Bobbie, the mom-founded and led infant formula company.
15.12.2022	Uber Eats And Bobbie Launch On-Demand Formula Shop	Bobbie on Uber EatsUber Eats
19.04.2022	New VC firm Baukunst spools up to invest in ‘creative technologists’	Aptly, Baukunst — named after the German word for “the art of building” — is looking to invest its freshly raised fund into founders who are “elevating the art of building.” The firm is leaning into its concept of “creative technologists,” ...
17.03.2022	The Week in Agrifoodtech: Licious nets $150m, Bear Robotics raises $81m	Licious, an India e-commerce marketplace for meat, scored $150 million in Series F-plus investment this week, while California’s Bear Robotics bagged $81 million for its robot restaurant servers. Over in agtech, Local Bounti snapped up a ri...
16.03.2022	Infant formula startup Bobbie secures $50M	Bobbie has raised a $50 million Series B led by Park West. Based in San Francisco, the direct-to-consumer company offers infant formula products through a subscription service. View round
16.03.2022	Bobbie Raises $50M in Funding	Laura Modi, Bobbie CEO and Co-Founder, with Sarah Hardy, Bobbie COO and Co-Founder. Bobbie is the only women-founded and mom-led infant formula company in the U.S. (Photo: Business Wire) Bobbie, a San Francisco, CA-based organic infant form...
15.03.2022	As Austin aims to build a Southern Silicon Valley, it’s spending $20 billion on infrastructure	This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. When Austin Mayor Steve Adler and I met at City Hall just after 9:30 a.m. yesterday, he had alrea...
15.03.2022	Bobbie drinks up $50M to expand infant formula product line	Organic infant formula company Bobbie is taking a hint from its staggering revenue results in 2021 to get out in front of its product pipeline. Laura Modi, co-founder and CEO of Bobbie, told me she had expected $4 million in revenue for 202...
07.06.2021	Bobbie Raises $15M in Series A Funding	Bobbie, a San Francisco, CA-based organic infant formula startup, raised $15m in funding. The round, which brought total funding raised to date to $22m, was led by VMG. The company intends to use the funds to continue to expand branding and...
04.06.2021	Bill Ackman’s twisty not-exactly-a-SPAC deal	This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Bill Ackman’s mega-special purpose acquisition company has found a much-anticipated potential tar...
03.06.2021	Salesforce wants to battle Microsoft. But will it get Slack right?	This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Late last year, Salesforce threw down a weighty gauntlet to Microsoft’s work-from-home Teams soft...
05.01.2021	Bobbie Is The Infant Formula These Founders Wish They Had When Breastfeeding Failed Them	New parents face many challenges when caring for a newborn, from sleep deprivation to mental health. However, the one that incites the most conversations — good and bad — surrounds the choice to breastfeed or use formula.
10.05.2019	Bobbie Launches Direct-to-Consumer European-Style Formula, First-of-Its-Kind in the U.S.	Bobbie’s companion formula is first in the U.S. with no corn or soy, and seeks to evolve the societal conversation from what babies are fed to how they are nourished SAN FRANCISCO–(BUSINESS WIRE)–May 10, 2019– Bobbie, a new direct to consum...
10.05.2019	Meet Bobbie, a baby formula delivery startup promising healthier ingredients	Don’t like the idea of your baby guzzling down liquid candy all day? It may surprise you to find corn syrup is the main ingredient in most infant formulas in the U.S. That’s where Bobbie, a Bay Area-based baby formula delivery startup promi...
-	This CEO left an exec job at Airbnb to start her own baby formula company—in 2022, it brought in $84 million	Laura Modi wasn’t looking for a reason to quit her job as she walked the aisles of her local pharmacy at 3 a.m. — she just wanted to find something to calm her crying newborn. Instead, hidden between a rack of magazines and discounted bottl...
-	Bobbie	“European style organic baby formula that meets the U.S. FDA's nutritional requirements. Bobbie is the only female-founded and mom-led baby formula company in the U.S.”
-	The baby-formula shortage is panicking parents. Here's how startups Bobbie and ByHeart are responding to the crisis.	Image Source/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The traditional baby-formula market is regulated by the FDA, making innovation difficult. Venture-backed startups...

Bobbie

Investors 7

Funding Rounds 3

Mentions in press and media 21

Reviews 0