We exist to boost nonconformism and empower people to change the food system into a sustainable one, protecting what we ❤️ the most: the animals, people’ health, our planet and our culinary heritage.
Heura is a plant-based startup from Barcelona founded by Marc Coloma and Bernat Añaños in April 2017. Heura was born to bring a solution that will leave the current food system obsolete and accelerate the shift to a world where the animals are out of the meat production equation.
Our Mediterranean culinary heritage is reflected on their products: short label, high nutritional facts and taste.
Meat & Planet lovers.
Proudly Mediterranean 🌿🌊☀️
Heura is a plant-based startup from Barcelona founded by Marc Coloma and Bernat Añaños in April 2017. Heura was born to bring a solution that will leave the current food system obsolete and accelerate the shift to a world where the animals are out of the meat production equation.
Our Mediterranean culinary heritage is reflected on their products: short label, high nutritional facts and taste.
Meat & Planet lovers.
Proudly Mediterranean 🌿🌊☀️
Total raised: $19.11M
Founded date: 2017
Investors 1
| Date | Name | Website |
| - | Capital V | capitalv.v... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 23.06.2021 | - | $19.11M | - |
Mentions in press and media 11
| Date | Title | Description |
| 24.04.2025 | La Vie and Beyond Meat: A New Era of Collaborative Marketing in the Plant-Based Industry | In a world where competition often drowns out collaboration, La Vie and Beyond Meat are rewriting the rules. Their recent campaign is a bold move that invites other plant-based brands to join forces. It’s not just about selling products; it... |
| 22.04.2025 | La Vie and Beyond Meat Launch Collaborative Campaign, Allowing Other Brands to Repurpose Their Ad | La Vie and Beyond Meat have teamed up for a creative collaboration that invites other plant-based brands to participate in their joint campaign. The initiative allows brands to download and reuse a television ad that was originally created ... |
| 28.02.2025 | The Shifting Landscape of Food Innovation and Corporate Leadership | The world of food is changing faster than a chef can whip up a new recipe. Innovations are sprouting like weeds, and corporate leadership is in a constant state of flux. This week, we dive into the latest in sustainable food trends and the ... |
| 28.02.2025 | The Future of Food: A Sustainable Revolution on Our Plates | The food landscape is changing. Like a river carving its path through rock, innovation is reshaping what we eat. Sustainable food practices are no longer a whisper in the wind; they are a roaring call to action. This transformation is not j... |
| 26.02.2025 | Future Food Quick Bites: Vegan Magnum, Airline Ramen & Dairy-Free Popcorn | 5 Mins Read Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Magnum’s revamped vegan recipe, Heura’s new Tex-Mex Chunks, and a cultivated seafood tasting in Japan. New produc... |
| 04.01.2025 | Foodtech Funding: A Resilient Landscape in 2024 | The foodtech sector is a battleground. In 2024, it faced headwinds. Economic uncertainty loomed large. Yet, like a phoenix, it rose from the ashes. Startups showcased resilience. They navigated a landscape riddled with challenges. Venture c... |
| 30.12.2024 | 2024 Wrapped: The Top 10 Future Food Funding Rounds of the Year | 4 Mins Read While investment in alternative protein and future food startups has fallen again this year, there have still been some sizeable VC funding rounds. These are the 10 biggest raises of 2024, featuring mycelium meat, animal-free mi... |
| 04.12.2024 | Future Food Quick Bites: Indian Vegan Nuggets, Airline Sushi & Non-Dairy Grilled Cheese | 5 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers a vegan nugget campaign with Anushka Sharma and Virat Kohli, ... |
| 21.10.2024 | How Can Plant-Based Brands Create Lasting Connections with Consumers? | In the increasingly competitive plant-based sector, it’s clear that offering a great product is no longer enough. Today’s consumers want to connect with the brands they choose on a deeper level. Brands that can evoke love and respect from c... |
| 19.09.2024 | 86% of Spaniards Would Eat More Plant-Based Meat If They Deliver on Taste, Health & Environmental Benefits | 4 Mins Read A majority of consumers in Spain are open to eating more meat analogues if they offer nutritional and taste parity alongside a lower environmental impact. In Spain, over half of consumers (56%) have eaten plant-based meat in the... |
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