| Date | Title | Description |
| 10.03.2026 | Geotargeting and Location-Based Marketing: Proximity Technology and Spatial Analytics | Share
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A national quick-service restaurant chain with 2,400 locations across the United States launches a geotargeted mobile advertising campaign designed to drive foot traffic during the competitive weekday lunch per... |
| 25.07.2025 | How Local Loyalty Marketing Builds Trust | In an uncertain, digitalized world, one principle is becoming increasingly important: proximity. Today’s consumers want more: guidance, relevance, genuine connection – not just functional products. Brands that are visible and rooted at a lo... |
| 03.06.2025 | DoorDash's Bold Moves: The Rise of an Industry Titan | In the fast-paced world of food delivery, DoorDash has emerged as a formidable player. Under the leadership of CEO Tony Xu, the company has transformed from a scrappy startup into a powerhouse valued at nearly $90 billion. This metamorphosi... |
| 02.06.2025 | Top 10 Local Marketing Tactics Every Business Should Know | In today’s competitive marketplace, local business marketing is more crucial than ever. Enhancing your online marketing and community presence can attract significantly more attention and clients to both bakeries and law offices. Using Goog... |
| 07.02.2025 | Jeanine Percival Wright joins GroundTruth Board | Jeanine Percival Wright Joins GroundTruth Board
Jeanine Percival Wright joins GroundTruth's Board as an independent director, bringing expertise from Wondery and AdsWizz to drive innovation and growth.
I’m excited to help AdTech keep its pr... |
| 25.07.2024 | Predactiv Appoints Media and Programmatic Veteran Courtney Stuart as SVP, Audience & Platform Sales | Predactiv, a leading data technology company offering an innovative, AI-powered platform that enables clients to monetize and maximize the value of data assets, today announced the hire of Courtney Stuart, as Senior Vice President of Audien... |
| 05.04.2024 | Rosie O’Meara appointed as new CEO of GroundTruth | Rosie O'Meara
Former Chief Revenue Officer’s deep background in client service will accelerate growth
I’m excited to build upon this foundation and lean into the things our clients need from GroundTruth and the advertising industry, driving... |
| 13.08.2021 | GroundTruth and No Kid Hungry Announce Partnership | Partnership to Build Awareness and Support for Community Food Programs
GroundTruth, the leading location-based marketing and advertising technology company, is proud to announce its partnership with No Kid Hungry, a national campaign to end... |
| 12.08.2021 | GroundTruth and No Kid Hungry Announce Partnership | |
| 03.08.2021 | GroundTruth Earns MRC Accreditation For Visitation Data | GroundTruth, the leading location-based marketing and advertising company, announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets. As part of the accreditation, G... |
| 14.11.2016 | xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next | - |
| 04.09.2014 | xAd: xAd Secures $50 Million in Funding Round Led by Institutional Venture Partners | - |
| 04.09.2014 | xAd Secures $50 Million in Funding Round Led by Institutional Venture Partners | - |
| 14.07.2011 |
Steamboat Re-Ups On Mobile Measurement Firm Ground Truth
| Burbank-based Steamboat Ventures, the venture capital arm of Walt Disney, has re-upped its investment in a provider of mobile and Internet usage analytics and measurement tools. According to Seattle, Washington-based Ground Truth, it has ra... |
| 14.07.2011 | Boston and Seattle mobile analytics startups merge, choose New York for HQ | Seattle-based Ground Truth has merged with Boston-based Umber Systems to create a new company called Mobile Intelligence Solutions that will be based in New York and serve clients with detailed analysis about what’s happening in the wireles... |
| 14.07.2011 | Seattle’s Ground Truth Merges with Boston’s Umber Systems to Become NYC-Based Mobile Intelligence Solutions | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Consumers who gobble up smartphones and tablets are getting revolutionary tools for work and play. An ever-growing forest of app developers is targeting the devices as a juicy... |
| 26.04.2011 | Madrona incubates new mobile analytics startup Sewichi | David Shim
Smartphones are now outselling personal computers. And that little factoid from IDC is creating an interesting opportunity to measure, track and analyze mobile data. A new startup called Sewichi — bankrolled by Madrona Venture Gr... |
| 21.09.2010 | Ground Truth, Urban Airship Team Up with Verizon | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Verizon Wireless announced today it is working with Seattle-based Ground Truth and Portland, OR-based Urban Airship (among other companies) to provide tools for the Verizon De... |
| 09.09.2010 | Flirtomatic reaches 3m users, out flirts Match and eHarmony in U.S. mobile | Mobile social network Flirtomatic (“the world’s number one flirting company”) today announced somewhat of a milestone: It’s passed the 3 million global user mark and, perhaps more noteworthy, recently surpassed 1 million users in the U.S.
F... |
| 25.08.2010 | Roundup: Mobile dating heating up, Droid X battery wins endurance test, and more | Here’s the latest action:
Mobile dating heating up — A new report from Ground Truth shows that traffic to mobile dating sites has spiked 92 percent this summer so far. Check it out here.
Craigslist in trouble again — The popular marketplace... |
| 18.05.2010 | Dashwire, Ground Truth, Swype Win Awards | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Seattle-area mobile startups Dashwire, Ground Truth, and Swype have been named to FierceWireless’s Fierce 15 list. The 2010 awards recognize innovation and intelligence in eme... |
| 27.04.2010 | Ground Truth grabs $7M for mobile internet measurement | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Ground Truth, a provider of mobile measurement da... |
| 27.04.2010 | Ground Truth grabs $7M for mobile internet measurement | Ground Truth, a provider of mobile measurement data, today announced a second round of funding for $7 million.
Ground Truth leverages millions of mobile internet subscribers from sources like telecommunication companies to provide insights ... |
| 27.04.2010 | Ground Truth Raises $7M More; CEO Sterling Wilson Talks Company Culture, Global Expansion | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Seattle-based Ground Truth, a mobile measurement and intelligence startup, is announcing a new $7 million Series B funding round today, led by new investor Emergence Capital P... |
| 27.04.2010 | Ground Truth Raises $7M in Series B Financing | Ground Truth, a Seattle, Washington-based mobile measurement firm, has raised $7m in Series B financing.
Emergence Capital Partners and OPENAIR Ventures joined existing investors Steamboat Ventures and Voyager Capital in the round.
The tran... |
| 25.01.2010 | Ground Truth debuts highly accurate way to measure traffic on mobile sites | A new mobile measurement firm, Ground Truth, today announced it has launched the first such service to use census-based measures of actual Mobile Internet usage. The data, which covers millions of mobile subscribers in the United States, wi... |
| 25.01.2010 | Ground Truth debuts highly accurate way to measure traffic on mobile sites | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
A new mobile measurement firm, Ground Truth, today announced it has launched the first such service to use census-based measures of act... |
| 02.07.2009 | Stealthy Ground Truth Gets $2.6M | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Seattle-based Ground Truth, a stealthy startup led by Sterling Wilson and Michael Libes, has raised $2.6 million in equity funding, according to a regulatory filing. The compa... |
