| Date | Title | Description |
| 23.03.2026 | The Creator Economy and US Digital Advertising: Influencer Ad Spend Trends | Share
Share
Share
Share
Email
Influencer and creator-led advertising has grown into a multi-billion dollar segment within the 413 billion dollar US digital advertising market, with brands spending an estimated 8.2 billion dollars on influen... |
| 10.03.2026 | Influencer Marketing ROI: Measurement Frameworks and Platform Analytics in 2026 | Share
Share
Share
Share
Email
Influencer marketing has evolved from an experimental brand awareness tactic into a performance-driven channel with measurable returns that rival and often exceed traditional digital advertising. A mid-sized be... |
| 10.03.2026 | Social Commerce Technology: Turning Social Feeds Into Shoppable Revenue Channels | Share
Share
Share
Share
Email
Social commerce has collapsed the distance between product discovery and purchase into a single, seamless interaction. A consumer scrolling through their Instagram feed sees a lifestyle image featuring a linen ... |
| 09.03.2026 | Video Marketing Technology: How Platforms, AI and Data Are Reshaping Brand Storytelling | Share
Share
Share
Share
Email
Video has become the dominant content format across the digital landscape, and the technology powering it has evolved into a sophisticated ecosystem spanning production, distribution, personalisation and measur... |
| 09.03.2026 | Social Media Marketing Technology: Platforms, Tools and Automation in 2025 | Share
Share
Share
Share
Email
Social media marketing has evolved from an experimental digital channel into the dominant paid and organic brand communication environment for the majority of consumer-facing businesses. With 5.2 billion social... |
| 07.03.2026 | Influencer Marketing Technology: Measuring the $25 Billion Market | Share
Share
Share
Share
Email
Influencer marketing has traversed a remarkable arc from experimental social media tactic to a $25 billion global industry that sits at the intersection of media, data science, and creator economics. What began... |
| 11.10.2025 | Search Party: $3.5 Million Raised For Helping Brands Control AI Visibility | Search Party, a startup in the generative engine optimization (GEO) sector, has officially emerged from stealth mode after completing a $3.5 million funding round. This funding was led by Fuse, a prominent early-stage venture capital firm k... |
| 03.04.2024 | GRIN unveils Activations Benchmarking Tool | GRIN, the world’s leading creator management platform, announced the launch of Activations Benchmarking, its data-driven tool that takes the guesswork out of evaluating influencer marketing performance. Powered by billions of data points fr... |
| 21.03.2024 | GRIN announced findings from its 2024 Modern Consumer Survey | GRIN, the world’s leading creator management platform, announced findings from its 2024 Modern Consumer Survey, exploring the evolving buyer journey and the growing need for brands to leverage creator content, especially in the social media... |
| 14.03.2024 | ShopMy lands $18.5M to help influencers earn more money from promoting products | ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced that it raised $18.5 million.
The company will use the money to help scale its network of 40,000 creators, including Alix Earle, ... |
| 20.05.2023 | GRIN Launches Creator Discovery Suite, the Most Comprehensive Creator Discovery Solution | GRIN, the leading creator management platform for direct-to-consumer (DTC) brands, announced the launch of its Creator Discovery Suite, which is the world’s most comprehensive creator discovery platform. It offers a powerful combination of ... |
| 09.03.2023 | GRIN, the World’s Leading Creator Management Platform, Announces Curated Lists Solution | GRIN, the world’s leading creator management platform, announced its Curated Lists product. Modeled after some of the most iconic influencer programs ever built, Curated Lists is an expert-led creator discovery solution to help brands find ... |
| 13.12.2022 | The Top 16 Ways To Build Buzz Before A Product Launch | When launching a new product or service, building buzz around it can help guarantee its success. If you can capture the interest of your audience before you even introduce your new offering, you're likely to see stronger sales from loyal cu... |
| 23.12.2021 | 2021 Was the Year of the Creator Economy. What's In Store for 2022? | Once upon a time, professionals in the entertainment industry had to master expensive programs like Adobe Photoshop, Lightroom and Premiere Pro to stay in the game and win a coveted place at the top-tier companies that served as gatekeepers... |
| 02.12.2021 | Tagger Raises $15 Million to Tap Into the Creator Economy | Many brands rely on influencers to stay relevant in online discourse, but finding the right public figure can be tricky.
That’s where Tagger comes in.
Though it started in 2015 by Peter Kennedy as a music discovery service, the Santa Monica... |
| 02.12.2021 | Tagger Raises $15 Million to Tap Into the Creator Economy | Many brands rely on influencers to stay relevant in online discourse, but finding the right public figure can be tricky.
That’s where Tagger comes in.
Though it started in 2015 by Peter Kennedy as a music discovery service, the Santa Monica... |
| 14.10.2021 | Nextdoor CEO Sarah Friar throws down a gauntlet to social media companies—and to herself | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Social media is a double-edged sword full of unintended consequences, as recent election cycles a... |
| 14.10.2021 | Nextdoor CEO Sarah Friar throws down a gauntlet to social media companies—and to herself | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Social media is a double-edged sword full of unintended consequences, as recent election cycles a... |
| 13.10.2021 | GRIN : the World's Only Creator Management Platform, Closes $110 Million Series B Round Led by Lone Pine Capital | SACRAMENTO, Calif., Oct. 13, 2021 /PRNewswire/ -- GRIN, the leading creator management platform for direct-to-consumer (DTC) brands, today announced it has closed a $110 million Series B funding round led by Lone Pine Capital. The round als... |
| 13.10.2021 | Grin Closes $110M Series B Funding | Grin, a Sacramento, Calif.-based creator management platform for direct-to-consumer (DTC) brands, closed a $110m Series B funding.
The round was led by Lone Pine Capital with participation from BOND, a host of top content creators like Dani... |
| 09.06.2021 | Can Influencer Marketing Platforms Help Brands Find Creators And Help Creators Get Paid? | For some content creators it can be a struggle to get compensated for their hard work and generating free and valuable content on the regular. But have you ever considered a tipping platform? Most social media platforms have incorporated ti... |
| 28.05.2021 | Influencer Marketing Software Company GRIN Secures $16 Million | GRIN, a leading influencer marketing software for direct-to-consumer (DTC) brands, announced it raised $16 million. These are the details.
GRIN — a leading influencer marketing software for direct-to-consumer (DTC) brands — announced recent... |
| 13.05.2021 | GRIN Adds $16 Million to Series A to Revolutionize the Creator Economy | |
| 13.05.2021 | How Instagram plans to prioritize smaller, emerging creators | Instagram. Thomas Trutschel/Photothek via Getty Images
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter h... |
| 09.03.2021 | Digital.com Names Best Influencer Marketing Software of 2021 | SEATTLE (PRWEB) March 09, 2021
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best influencer marketing software of 2021. The high-ranking platforms were selected... |
| 28.01.2021 | Influencers And How To Use Them: Part 1 | Female vlogger is showing cosmetic products and giving advices for her beauty blog. getty |
| 23.12.2020 | Influencer Marketing Platform GRIN Raises $10 Million | GRIN — a leading influencer marketing software platform for direct-to-consumer (DTC) brands — announced that it has closed $10 million in Series A funding led by e.ventures. These are the details.
GRIN — a leading influencer marketing softw... |
| 18.12.2020 | Grin Raises $10M in Funding | Grin, a Sacramento, Calif.-based influencer marketing software platform for direct-to-consumer (DTC) brands, closed a $10m Series A funding.
The round was led by e.ventures with participation from founders of MVMT, BVAccel, Liquid IV, Cuts ... |
| 17.12.2020 | GRIN Closes $10M Investment Led by e.ventures and Joined By a Syndicate of the Some of the World's Most Successful E-Commerce Founders | |
| 03.12.2020 | Lumanu Announces Milestone Integration With GRIN | |
| - | For some LGBTQ employees, remote work is a ‘game changer’ for inclusion | When Ali Fazal began interviewing for a position with Grin, an influencer marketing platform, earlier this year, he was enthusiastic about all the company had to offer: the ability to lead as their vice president of marketing, a small but f... |
| - | Office Hours Podcast: Greycroft’s Dana Settle on LA's Booming Tech Scene | It was once a contrarian perspective to think a venture capital firm could survive outside of Silicon Valley. But Dana Settle moved to Los Angeles and tried it anyway.
On this episode of Office Hours, co-founder of Zillow and dot.LA Spencer... |
| - | Retailers are building consumer relationships by leveraging the creator economy | Brian Mechem, president and co-founder, GRIN
Word-of-mouth (WOM) marketing has been the most powerful way to drive behavior and build a brand for decades. Even before mobile phones and social networks, the world’s most innovative brands fou... |
| - | Кто хочет свой стартап? | Есть ли среди пользователей vc.ru те кто в теме по работе/сотрудничеству с блогерами/инфлюенсерам?. Может быть сами блогеры/инфлюенсеры?. В смысле — или занимающиеся этим профессионально, или прям «болеющие» этой темой?(а если и то, и друго... |
| - | Here’s Where Celebrities Invested Their Money This Year | As the popularity of NFTs and cryptocurrencies begins to boom, celebrity investors are looking to get in on the ground floor by backing startups that could either deliver huge returns or risk becoming the next meme stock.
Data provided by P... |
