On April 24, 2018, Oracle announced that it signed an agreement to acquire Grapeshot, a
provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading
marketers. Every month, over 38 billion programmatic ad impressions are enhanced using
Grapeshot's Contextual Intelligence Platform in dozens of languages, and this number has grown
well over 100% year over year.
Grapeshot empowers the world’s most iconic brands to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, Grapeshot transforms information into actionable data, and identifies revenue-driving behaviors. With solutions for predictive targeting, brand safety, and audience enrichment, advertisers like Johnson & Johnson, Unilever and Verizon leverage the power of Grapeshot to improve media efficiency, increase customer engagement and boost brand perception with their intended audiences. It has been named “Digiday’s Best Publisher Tool” and “Best Attribution Solution for Keyword Signal,” The Drum’s “Best Attribution Solution,” and the British Media Awards’ “Ad Provider of the Year,” among other honors.
Grapeshot entered the market in 2006, and has offices in San Francisco, Los Angeles, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney.
Visit grapeshot.com for more information
provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading
marketers. Every month, over 38 billion programmatic ad impressions are enhanced using
Grapeshot's Contextual Intelligence Platform in dozens of languages, and this number has grown
well over 100% year over year.
Grapeshot empowers the world’s most iconic brands to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, Grapeshot transforms information into actionable data, and identifies revenue-driving behaviors. With solutions for predictive targeting, brand safety, and audience enrichment, advertisers like Johnson & Johnson, Unilever and Verizon leverage the power of Grapeshot to improve media efficiency, increase customer engagement and boost brand perception with their intended audiences. It has been named “Digiday’s Best Publisher Tool” and “Best Attribution Solution for Keyword Signal,” The Drum’s “Best Attribution Solution,” and the British Media Awards’ “Ad Provider of the Year,” among other honors.
Grapeshot entered the market in 2006, and has offices in San Francisco, Los Angeles, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney.
Visit grapeshot.com for more information
Employees: 51-200
Total raised: $8.5M
Founded date: 2002
Investors 1
| Date | Name | Website |
| - | Albion Cap... | albion.cap... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 02.02.2016 | Series C | $8.5M | - |
Mentions in press and media 7
| Date | Title | Description |
| 05.07.2024 | Experts weigh in on Oracle’s departure from adland | Oracle has hit headlines this month across the globe, with news it is shutting down its ads business. The company revealed revenue declined to $USD 300 million in the 2024 fiscal year, compared to $USD 2 billion in reported revenue in 2022.... |
| 24.04.2018 | Oracle acquired Grapeshot, a ‘brand safety’ marketing provider, sources say for up to $400M | In the era of fake news and controversies over how brands’ advertising — via programmatic platforms — unwittingly ends up alongside content with which they’d rather not be associated, Oracle has made an acquisition to beef up its ability to... |
| 09.02.2016 | Grapeshot secures $8.5m investment from Draper Espirt, IQ Capital Partners | Premium Grapeshot, an advanced keyword technology provider with offices in New York, London and Singapore, has secured an $8.5 million investment that will finance its global growth. Continue reading this story with a subscription to DealSt... |
| 03.02.2016 | Grapeshot Completes $8.5M Funding Round | Grapeshot, a New York, London and Singapore based advanced keyword technology provider, completed an $8.5m funding round. The round was co-led by IQ Capital and Draper Esprit, a member of the global Draper Venture Network with participation... |
| 02.02.2016 | Grapeshot Raises $8.5M C Round For Its Hyper-Speed Keyword Targeting | AdTech has been lumbering along in the last few years, with a number of M&A moves to consolidate the market – not least the purchase by Verizon of AOL, allegedly (in the main) for its ad platform. But there remain niches where AdTech is... |
| - | Сооснователь IQ Capital Макс Баутин: как инвестировать в новые технологии (чтобы не было мучительно больно за вложенные деньги)... | Максим Баутин родился в 1976 году в семье ученых, вырос в Иркутском Академгородке. В 2006 году Макс вместе с партнерами Эдом Стейси и Керри Болдуин основал венчурный фонд IQ Capital Partners, который инвестирует в B2B-программное обеспечени... |
| - | This NYC AdTech Startup Raised $8.5M | 258SHARES FacebookTwitter Linkedin When you are putting up an ad you have your options. But above all what you want is optimal placement. What is my ad in proximity to? Is it hitting my target audience? With questions like these in mind you... |