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Good-Loop
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Good-Loop

http://www.good-loop.com/
Last activity: 11.03.2026
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Categories: AdTechCharityEnterpriseHomeMediaPlatformSocialVideo
Good-Loop is the Purpose-Powered advertising platform that unites brands, consumers, charities & premium publishers - to create a more meaningful advertising experience.

Our ethical ad formats convert media money into funding for good causes, whilst delivering 33% higher as engagement and a 45% uplift in ad recall.

Part of the Collider Startup Accelerator Program 2017 & winner of the 2017 Demo Day - http://collider.io/
Likes
364
Followers
2.39K
Website visits
11.2K /mo.
Mentions
36
Location: United Kingdom, England, London
Employees: 11-50
Phone: +44 1543 624341
Total raised: $12.2M
Founded date: 2016

Investors 1

Funding Rounds 2

DateSeriesAmountInvestors
29.07.2022Series A$6.1M-
25.02.2022Series A$6.1M-

Mentions in press and media 36

DateTitleDescription
11.03.2026Sustainable Marketing Technology: Green Campaign Platforms, Carbon-Conscious Advertising, and Environmental Impact Measurement SystemsShare Share Share Share Email Sustainable marketing technology has emerged as a critical infrastructure layer for organizations committed to aligning their promotional activities with environmental responsibility goals. As consumers increas...
22.04.2025Applications Open for Edinburgh Uni AI Accelerator ProgrammeAn initiative which helps innovative Artificial Intelligence (AI)-focused scaleup companies to maximise their full commercial potential is now open for 2025 applications. The 6-month programme, delivered by the University of Edinburgh, will...
22.04.2025Green Tech, Clean Growth: How MarTech Is Powering Sustainable MarketingModern global awareness about environmental impacts makes sustainability an essential business requirement. For marketers, Earth Day serves as a critical opportunity to understand the duties they carry toward fostering consumer actions and ...
10.04.2025The Future of Ad Tech: Investment and Innovation Drive ChangeThe digital advertising landscape is evolving. Two recent developments highlight this transformation: FirstPartyCapital's strategic funding from DoubleVerify and TopOn's certification by the IAB Tech Lab. These events signal a shift towards...
06.04.2025FirstPartyCapital Raises Strategic Funding From DoubleVerifyFirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, a leading software platform for digital media measurement, data, and analyt...
15.10.2024The Good Bug Secures USD 3.5 Mn in Series A Extension to Drive Product Expansion This funding round saw participation from Sharrp Ventures, the family office of Harsh Mariwala, chairman of Marico Grou...Mumbai-based direct-to-consumer (D2C) startup The Good Bug has successfully raised USD 3.5 million (approximately INR 30 crore) in a Series A extension round. This funding round saw participation from Sharrp Ventures, the family office of H...
14.10.2024Exclusive: The Good Bug Raises $3.5 Mn From Sharrp, Fireside VenturesSUMMARY Of the INR 30 Cr, the startup has already received INR 20 Cr. The remaining amount is expected to be received soon The Good Bug is likely to utilise the fresh capital to expand its product portfolio Founded in 2022 by Keshav Biyani ...
20.11.20234 Scottish Businesses Make Deloitte’s 2023 UK Technology Fast 50Deloitte has announced the winners of the 2023 UK Technology Fast 50 awards, with four Scottish companies among the ranking and Glasgow-based company Utopi claiming the inaugural CleanTech award. The awards recognise and rank the 50 fastest...
18.09.2023Wellness startup The Good Bug raises $3.5 million funding from Fireside VenturesiStock Direct-to-consumer (D2C) brand The Good Bug has raised $3.5 million as part of its latest funding round, which was led by Fireside Ventures. According to the company, it will deploy a large part of the funding towards development of ...
18.09.2023D2C brand The Good Bug raised $3.5 M Series A funding from Fireside VenturesAn early-stage venture capital fund with a consumer sector focus, Fireside Ventures, led a $3.5 million Series A round for the direct-to-consumer brand The Good Bug, which focuses on gut health. The Good Bug announced in a press release tha...
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