Established in 2017, Gen.G is the leading esports organization connecting the U.S. and Asia. Ranked #6 in the 2020 Forbes list of the world’s most valuable esports companies, Gen.G is the only major organization that owns and operates top teams in the world’s leading esports markets -- China, South Korea, and the United States.
Gen.G’s core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive, and cross-cultural future for sports entertainment.
Gen.G’s core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive, and cross-cultural future for sports entertainment.
Location: United States, California, Santa Monica
Employees: 51-200
Total raised: $46M
Founded date: 2017
Investors 8
Funding Rounds 1
| Date | Series | Amount | Investors |
| 18.04.2019 | - | $46M | New Enterp... |
Mentions in press and media 26
| Date | Title | Description |
| 14.11.2024 | Qiddiya's IRL Gaming tour stops at G-Star in Busan, South Korea with an immersive FPS gaming experience introducing the lore unearthing OUTPOST OMEGA™, one of the IRL Gaming zones in the world's first... | BUSAN, South Korea, Nov. 14, 2024 /PRNewswire/ -- "Unearthing Qiddiya" the global IRL Gaming tour continues. This time with a stop in Busan, South Korea at G-Star where over 250,000 gamers, 1,000 exhibitors and publishers from 40+... |
| 11.07.2024 | Gen.G Launches Official 2024 Summer Jersey with LIBILLY | Gen.G Partners with LIBILLY, streetwear brand of Korean rapper Changmo, Featuring Various Apparel Items, Along With Official Jersey SEOUL, South Korea, July 11, 2024 /PRNewswire/ -- Global esports organization Gen.G announces their newest a... |
| 25.06.2024 | Gen.G Announces Partnership with LG U+ | Global Esports Powerhouse Gen.G Join Forces with LG U+ to Strengthen Fandom and Innovate Customer Experience SEOUL, South Korea, June 25, 2024 /PRNewswire/ -- Global esports organization Gen.G Esports has announced a partnership with LG U+.... |
| 20.07.2021 | Gen.G + Toyota Announce 10-Day Gaming Stream Virtual Race | The two brands are set to launch the ‘Toyota Sedan: Drive Your Game’ campaign inviting creators and their fans to partake in a virtual race Global esports organization Gen.G and Toyota announced the “Toyota Sedan: Drive Your Game” campaign,... |
| 27.04.2020 | Gen.G bets on South Korea’s League of Legends esports franchises | Riot Games recently announced that it would set up team franchises in South Korea, and esports organization Gen.G said it is putting its hat in the ring with an application to get one of the franchises. The franchises are expected to be exp... |
| 27.04.2020 | Gen.G bets on South Korea’s League of Legends esports franchises | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Riot Games recently announced that it would set up team franchises in South Korea, and esports organization Gen.G said it is putting it... |
| 26.09.2019 | Gen.G starts NBA 2K League team in Shanghai as it shoots for global esports presence | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Gen.G is one of the esports organizations that bridges the East and West, with a dual headquarters in Seoul and Los Angeles. And now th... |
| 26.09.2019 | Gen.G starts NBA 2K League team in Shanghai as it shoots for global esports presence | Gen.G is one of the esports organizations that bridges the East and West, with a dual headquarters in Seoul and Los Angeles. And now the company is emphasizing that global presence with the announcement of a new Shanghai team in the NBA 2K ... |
| 06.08.2019 | Gen.G And Bumble Team Up For An All-Female Esports Partnership | Gen.G Empowered, including @KittyPlays, in Bumble uniformGen.G |
| 23.07.2019 | Gen.G completes 13,000-square-foot esports training facility in Los Angeles | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Gen.G Esports has completed a 13,000-square-feet training facility for its esports teams in Los Angeles. The facility will be key for t... |
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