We are a fast growing technology B2B Scale-Up that is revolutionizing the world of agriculture and the restaurant industry! Our mission is to be the largest One Stop Shop for restaurants in LATAM. We operate in Mexico (CDMX, Guadalajara, Puebla), Brazil (São Paulo, Belo Horizonte, Curitiba, Campinas) and Colombia (Bogotá, Barranquilla, Medellín), connecting the countryside and different suppliers with the city, through a digital platform with a wide portfolio of products for the restaurant sector. We are part of Y Combinator, the same accelerator as AirBnB, Dropbox and Rappi. Additionally, we have one of the most solid investor bases in the world: Monashees, GGV, Softbank, Tiger Global, among others. Join the agro-revolution! Join our Team! josb.frubana.com
Location: Mexico, Mexico City
Employees: 201-500
Total raised: $140M
Founded date: 2018
Investors 8
| Date | Name | Website |
| 03.08.2025 | Opera Vent... | opera.vent... |
| 10.08.2022 | Lightspeed... | lsvp.com |
| - | Decart Ven... | decartvent... |
| 02.07.2021 | Y Combinat... | ycombinato... |
| - | SoftBank L... | latinameri... |
| - | Magic Fund | magic.fund |
| 10.12.2022 | GGV Capita... | ggvc.com |
| - | Notable Ca... | notablecap... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 31.05.2022 | Series C | $75M | - |
| - | - | $65M | - |
Mentions in press and media 11
| Date | Title | Description |
| 02.04.2025 | Divibank capta R$ 47 milhões para avançar em soluções de pagamento | A Divibank, fintech fundada em 2020 com a missão de ajudar os empreendedores brasileiros, captou US$ 8,2 milhões, cerca de R$ 47 milhões na cotação atual, em uma rodada de investimentos liderada pela Better Tomorrow Ventures, e anuncia um n... |
| 01.06.2024 | Agritech startup YoLa raised $7 M Pre-series A funding | A $7 million pre-Series A funding round has been secured by YoLa Fresh, a Moroccan agritech startup that is creating an open and sustainable fresh food supply network. Leading the round was Al Mada Ventures, with participation from FMO, the... |
| 06.06.2023 | From fintech to alt protein, Latam’s next generation of agrifood startups is building a farmer-first food system | Latin America is one of the most biodiverse regions in the world, home to around 60% of global terrestrial life in addition to vast amounts of land and water resources. The livestock sector in Latam accounts for 23% of global beef and buffa... |
| 14.10.2021 | Data Snapshot: Asia, LatAm dominate H1 investment into Agribusiness Marketplaces | Data Snapshot is a regular AFN feature in which we analyze agrifoodtech market investment data provided by our parent company, AgFunder. The world’s biggest Agribusiness Marketplaces funding deal during the first half of this year was in In... |
| 22.06.2021 | Startup de e-commerce one-stop shop recebe aporte de R$ 351 milhões e abre 300 vagas | A Frubana, plataforma de e-commerce one-stop shop para restaurantes, recebeu aporte de US$ 65 milhões (R$ 351 milhões) em rodada Série B para continuar os planos de expansão pela América Latina, como canal alternativo líder em CPG e produto... |
| 06.05.2020 | Latin America Roundup: Big rounds, big mergers and a $3.8M pandemic fund from Nubank | Sophia Wood Contributor Share on Twitter Sophia Wood is a Venture Partner at Magma Partners . Sophia is also the co-founder of LatAm List, an English-language Latin American tech news source. More posts by this contributor Latin America Rou... |
| 21.04.2020 | Food Supply Chain Automation Could Be A Bright Spot For Restaurants Amidst The COVID-19 Fight | Man in a COVID-19 mask passes an empty restaurantPhoto by Victor He on Unsplash |
| 17.03.2020 | Asia drives $786m global investment in Agribusiness Marketplaces last year | Alternative protein gets plenty of limelight in the agri-foodtech arena nowadays. But there are startups from outside the “fake meat” craze that are having just as big an impact on the global ecosystem. Agribusiness marketplaces are one suc... |
| 19.02.2020 | A Look at What’s Fueling Startup Investments in Colombia | The Latin American startup scene is attracting more and more attention and investments. In 2018, venture capital investments in Latin America doubled for the second consecutive year, according to LAVCA’s Annual Review of Tech Investment in ... |
| - | Colombia's SoftBank-backed Frubana raises $65 million to expand in Latin America | Founded in 2018, Frubana has a presence in Mexico, Colombia, and Brazil; The contribution had Hans Tung and venture capital funds GGV Capital, Tiger Global, SoftBank, monashees, and Lightspeed Venture among the participants. Colombia‘s e-co... |
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