Racing for all.
Location: United Kingdom
Employees: 51-200
Total raised: $260M
Founded date: 2021
Funding Rounds 2
| Date | Series | Amount | Investors |
| 01.12.2025 | - | $130M | Permira |
| 22.07.2024 | - | $130M | - |
Mentions in press and media 19
| Date | Title | Description |
| 03.02.2026 | The best picks for the Ultimate Valentine’s Weekend | The secret to a truly romantic Valentine’s Day isn’t just the destination, but the unforgettable moments and meaningful experiences you share. With the holiday falling on a weekend this year, London is brimming with exceptional options for ... |
| 30.01.2026 | What’s on in London in February 2026 | Whether you’re celebrating a special occasion, enjoying time with friends or simply treating yourself this February, London has something special in store. From intimate dining experiences and cultural adventures to a masterclass and exciti... |
| 01.12.2025 | F1 Arcade: Global sell-outs expected for three-way Abu Dhabi title fight | The nailbiting Formula 1 title fight between Lando Norris, Max Verstappen and Oscar Piastri is likely to see the chain of F1 Arcade sites sell out, according to its new chief. The two McLaren drivers and four-time F1 world champion Verstapp... |
| 22.10.2025 | Toast the City finalists: Who will win the Best Family category? | The Toast the City Awards are here to celebrate the very best in hospitality of placemaking in the Square Mile. On the eve of the big night, we are highlighting each of the 138 finalists who have beaten off competition from more than 2,000 ... |
| 22.10.2025 | Toast the City: Crowning the Best Team Experience | The Toast the City Awards are here to celebrate the very best in hospitality of placemaking in the Square Mile. On the eve of the big night, we are highlighting each of the 138 finalists who have beaten off competition from more than 2,000 ... |
| 01.10.2025 | What’s On in London in October 2025 | As the leaves turn a golden hue, London in October is a city of stunning autumnal beauty and vibrant events. Explore the fiery foliage in the royal parks, get into the spooky spirit with a ghost tour or a Halloween party at a museum, attend... |
| 03.09.2025 | Formula 1’s popular F1 Arcade signs first franchise deal after $130m raise | Formula 1’s popular F1 Arcade product has this morning announced its first franchise agreement, with the viewing and gaming hub set to hit the Iberian Peninsula. F1 Arcade’s flagship location is at One New Change in St Paul’s, but the Formu... |
| 11.08.2025 | Formula 1 to open new F1 Box venue in London’s Westfield Stratford | Formula 1’s love affair with a new generation of fans is set to expand further with F1 Box, a new experience for fans in east London. Opening at Westfield Stratford in time for next weekend, F1 Box stems from the popular F1 Arcade in the Sq... |
| 29.06.2025 | McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity | On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highe... |
| 11.06.2025 | F1: Silverstone bets on premium with Michelin offering | The British Grand Prix has announced plans to boost its hospitality offering for its 75th anniversary amid widespread premiumisation in sports viewing. Hospitality packages at Silverstone include Octane Terrace and Fusion Lounge, both are w... |
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