| Date | Title | Description |
| 09.01.2025 | 51toCarbonZero Appoints Industry Veteran Sikorski as Advisor | 51toCarbonZero (51-0), the only net-zero platform powering growth for media, marketing and advertising leaders, has appointed advertising industry veteran, Simon Sikorski as an Advisor. In this pivotal role, Sikorski will be responsible for... |
| 20.12.2024 | The Future of Advertising: Innovation and AI Take Center Stage | In the fast-paced world of advertising, change is the only constant. Companies are racing to innovate, driven by the need to connect with consumers in more meaningful ways. Two recent developments illustrate this trend: the appointment of B... |
| 18.12.2024 | The New Frontier of AI Data Solutions: LXT and Clickworker Join Forces | In the fast-paced world of artificial intelligence, data is the lifeblood. Companies are racing to harness vast amounts of information to train their algorithms. The recent acquisition of Clickworker by LXT marks a significant shift in this... |
| 18.12.2024 | XR Extreme Reach Appoints Blair Robertson as Chief Product Officer | XR Extreme Reach, a global technology company, has named Blair Robertson as its new Chief Product Officer. With a proven track record of technology leadership and driving product innovation, Blair will focus on advancing XR’s global solutio... |
| 17.12.2024 | XR Extreme Reach Appoints Blair Robertson as Chief Product Officer | XR Extreme Reach, a global technology company, has named Blair Robertson as its new Chief Product Officer. With a proven track record of technology leadership and driving product innovation, Blair will focus on advancing XR’s global solutio... |
| 05.12.2024 | First Representation Index Report Unveils Inclusive Ads Global Landscape | XR Extreme Reach, a global technology company, announced the global outlook of representation in advertising, measuring inclusivity in more than one million ads across over 100 countries. The 2024 Global Advertising Representation Report pr... |
| 17.05.2024 | Only 17% of Global Ads Utilize Any Kind of Accessibility Features: XR | XR Extreme Reach, a global technology company that powers the creative economy, today released its 2024 Global Advertising Accessibility Index & Trends. The report reveals new insights into advertising accessibility worldwide, and launc... |
| 17.07.2023 | Africa: Actors Are Demanding That Hollywood Catch Up With Technological Changes in a Sequel to a 1960 Strike | For the first time since 1960, actors and screenwriters are on strike at the same time.
As with many of the other strikes that have rippled across the United States over the past three years, this walkout is over demands for better pay and ... |
| 12.05.2023 | Louisa Wong Named CEO of Extreme Reach | Extreme Reach
Award-Winning Agency Leader to Lead Business Transformation NEW YORK, NEW YORK, UNITED STATES, May 12, 2023/EINPresswire.com/ -- Extreme Reach (ER), the global leader in creative logistics, today announced Louisa Wong as its C... |
| 04.05.2023 | Extreme Reach Study Finds Global Video Ad Creative Is Dominated by Male Actors and Voices | Extreme Reach
‘Gender and Age Diversity in Global Ad Creative’ Offers First-of-its-Kind Look at Diversity Around the World
The ability to measure creative assets is one of the biggest advantages for brand marketers. We’re just beginning to ... |
| 11.04.2023 | Extreme Reach Hires Brian Wallach as First Chief Digital Officer Amid Rapid Video and CTV Growth | Extreme Reach
Industry veteran will lead expansion of company’s digital business
ER is uniquely positioned to support brands and agencies in the omnichannel landscape. Brian has built his career on empowering clients to maximize their linea... |
| 22.02.2023 | Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall: Study | Cast Member Race/Ethnicity by Year: Extreme Reach
Extreme Reach
Extreme Reach analyzed four years of Super Bowl ads, 2020-2023, and compared them to overall ad creative diversity benchmarks
We’re uniquely positioned to analyze diversity in ... |
| 13.12.2022 | Extreme Reach Study Finds Increase in Percent of White People Seen and Male Voices Heard in Video Ad Creative in 2022 | Extreme Reach
Percent Composition of Identifiable Race/Ethnicity in TV & Video Ads, 2019 to 2022, from Extreme Reach's Diversity in Ad Creative report.
‘Diversity in Ad Creative,’ an AI-driven Report, Analyzes 1 Million Ads From 2019 to... |
| 13.12.2022 | Extreme Reach Study Finds Increase in Percent of White People Seen and Male Voices Heard in Video Ad Creative in 2022 | ‘Diversity in Ad Creative,’ an AI-driven Report, Analyzes 1 Million Ads From 2019 to 2022
Video ad creative features more white actors in 2022 than in 2021 or 2020, and male actors are far more common in ads than female actors, according to... |
| 07.09.2022 | Gamut Capital Management to Acquire Extreme Reach | NEW YORK – September 7, 2022 – Gamut Capital Management, L.P. (“Gamut”), a leading New York-based middle market private equity firm, has announced today that it has signed a definitive agreement to acquire Extreme Reach, Inc. (“Extreme Reac... |
| 10.08.2022 | CTV Maintains Lead For Most Impressions Served in Q2, According to Extreme Reach Report | Extreme Reach
The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices
CTV has changed the face of digital video advertising, allowing brands to reach their audiences in a linear TV-lik... |
| 29.06.2022 | Extreme Reach Earns Spot on AdExchanger’s List, The Top 50 2022 Programmatic Power Players, For 3rd Consecutive Year | Extreme Reach
ER selected from hundreds of submissions from around the world
Our global video ad serving solution, while robust on its own, changes the game because it's also fully integrated with creative preparation, rights management, an... |
| 22.06.2022 | Extreme Reach Hires Donna Marr as Business Analyst Focused on Global Rights Management | Extreme Reach
IP expert will focus on design, implementation and evolution of ER’s Creative Asset Management
Donna’s ability to craft & execute a vision, her technical skills and deep knowledge of process workflows, along with her hands... |
| 25.05.2022 | CTV Impressions Rise 23% in Q1 as Advertisers Fully Embrace the Channel, According to Extreme Reach Report | Extreme Reach
Desktop impressions decrease, returning to pre-pandemic level, while 30-second ads reach unprecedented high in history of company’s video ad benchmarks reports NEW YORK, NEW YORK, UNITED STATES, May 25, 2022 /EINPresswire.com/... |
| 11.05.2022 | Extreme Reach Taps Samantha Norvin as Senior Director, Brand, for Talent Business Affairs Team | Extreme Reach
Norvin to manage New Brand Accounts for Business Affairs, Talent & Rights Management, Talent Payment and Vendor Payments
Sam's demonstrated excellence in working with brands, creative agencies and other industry influencer... |
| 20.04.2022 | Extreme Reach Creates New Role for Aaron Vradenburgh: VP, Sales Enablement | Extreme Reach
Veteran leader will help global organization achieve even greater success
Aaron is a natural bridge builder whose love of data, passion for developing people and strong advertising technology industry connections make him an e... |
| 30.03.2022 | Extreme Reach Creates New Role for Patrick O’Donoghue: VP, Business Affairs East | Extreme Reach
Extreme Reach VP Patrick O'Donoghue
Expert in commercial Business Affairs honed rights & licensing skills at Wieden + Kennedy, Ogilvy
Patrick’s depth of experience in Business Affairs, his strong legal background and his s... |
| 26.10.2021 | Digital.com Announces Best Advertising Software of 2021 | SEATTLE (PRWEB) October 26, 2021
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best advertising software of 2021.
Researchers examined solutions with features th... |
| 18.08.2021 | Extreme Reach Partners With Brightline, Powering Interactive Personalized Advertising for the CTV Landscape | Partnership Simplifies the Activation of Ctv/OTT Plans Within Omni-Channel Campaigns by Eliminating Widespread Pain Points of Sourcing and Preparing Creative
Extreme Reach (ER), the global advertising, analytics and rights management platfo... |
| 13.08.2021 | Daily AI Roundup: The 5 Coolest Things on Earth Today | AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-s... |
| 12.08.2021 | CTV Impressions Remain Consistent in Q2 2021 Video Benchmarks Report From Extreme Reach | Mobile Web and Mobile App See Small Gains as Percent of Overall Impressions MIX
Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, announced the findings of it... |
| 26.07.2021 | Extreme Reach Honored by AdExchanger 2021 Programmatic Power Players | Extreme Reach Recognized as One of the Top Tech Providers in Two Categories: Video/CTV/OTT and Measurement & Analytics
Extreme Reach, the global advertising, analytics and rights management platform built for all forms of TV and streami... |
| 29.06.2021 | Extreme Reach Joins IAB Europe's Transparency & Consent Framework | |
| 18.05.2021 | CTV Share of Impressions Grows and 30-second Ads Reach Unprecedented High in Extreme Reach Q1 2021 Video Benchmarks Report | |
| 13.01.2021 | Watch For Even More Celebrities And Music In Super Bowl LV Ads | Jennifer Lopez throws an official NFL game ball during the Pepsi Super Bowl LIV Halftime Show press ... [+] conference in Miami, Florida. Photo: Christopher Victorio/imageSPACE/MediaPunch /IPX imageSPACE/MediaPunch/MediaPunch/IPx |
| 14.09.2020 | 25 Examples Of COVID-Inspired Customer Experience Trends In Action | getty |
| 16.09.2016 | Forbes Releases First List of Top 100 Cloud Companies + 20 Rising Stars | Forbes has released the first-ever Forbes 2016 Cloud 100, the list of the top 100 private cloud companies in the world, which has developed in partnership with global venture capital firm Bessemer Venture Partners. In addition to the leadin... |
| 09.05.2014 | Boston Tech Roundup: Perfecto, Extreme Reach, Finally, AllClasses | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
It was a pretty busy week for investment deals and other startup company news around the greater Boston region—here are a few more items to fill out the collection:
—Perfecto ... |
| 03.09.2013 | Extreme Reach Goes to Extreme Lengths With $485M DG Deal | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Before autumn arrives in full swing, let’s take a closer look at one of the biggest deals of the summer. I’m talking about Needham, MA-based Extreme Reach, a video-ad delivery... |
| 10.05.2013 | Extreme Reach Receives $50M Investment from Spectrum Equity | Extreme Reach Inc., a Needham, Mass.-based provider of a video platform for integrated TV, online and mobile advertising, received a $50m investment from Spectrum Equity.
Spectrum will take a minority stake in the company. In conjunction wi... |
| 12.01.2012 | Extreme Reach Expands with Acquisition, $9M Credit Line | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Some interesting developments in ad distribution and video this week. Needham, MA-based Extreme Reach, the maker of a video-ad platform for TV and Web, has secured more money ... |
| 06.09.2011 | Extreme Reach, Profitable and Growing Fast, Looks to Go Big with New Financing | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Extreme Reach is going through some extreme growth—and it’s about to get very interesting, very fast. The Needham, MA-based video-ad distribution startup is rumored to be rais... |
| 24.06.2010 | Extreme Reach Raises $9M More to Improve Distribution and Tracking of Video Ads | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Score one for digital video advertising. Extreme Reach, a Needham, MA-based maker of distribution software for video ads, said yesterday it has closed $9 million in Series B f... |
| 23.06.2010 | Extreme Reach secures $9M for streamlined video ad management | Extreme Reach, a video advertising platform, has closed a $9 million second round of funding. The round, which was led by Village Ventures, included $7 million in equity and $2 million in debt financing. Greycroft Partners and Long River Ve... |
| 23.06.2010 | Extreme Reach Secures $9M in Series B Financing | Extreme Reach, Inc., a Needham, MA-based provider of digital video advertising distribution solutions, has secured $9m in Series B financing.
The round, comprised of $7m in equity and $2m in term debt, was led by Village Ventures, with part... |
| 24.08.2009 | Extreme Reach Tries Video Ad Distribution Once More, With the Cloud | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
It’s not often in the startup world that you get to build the same company twice, with better technology the second time around. But that’s the basic story behind Extreme Reac... |
| 24.04.2009 | Boston-area Mobile Investments Spike to $215 Million in First Quarter | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Investors put $215 million into mobile technology companies in the Boston area in the first quarter of 2009, according to figures released today by Mobile Monday Boston, the l... |
| 24.03.2009 | Extreme Reach Wins Funding | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Needham, MA-based Extreme Reach, whose Web-based software tracks, manages, and delivers video ads across Web, television, and on-demand platforms, announced today that it has ... |
| 22.01.2009 | Extreme Reach grabs $1.5M for video advertising | Extreme Reach, a company that integrates advertisements into digital videos across web, television and mobile platforms, just brought in $1.5 million in first-round funding to build its sales and marketing operations.
Based in Needham, Mass... |
| 20.01.2009 | Extreme Reach Wants to Extend Advertisers’ Cross-Media Reach | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Video ads are showing up in so many places now—on the Web, on mobile devices, as part of on-demand programming, and of course on regular network TV—that managing all those vid... |
