Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience. At the same price as a store-bought standard-sized rug, a custom-cut rug from Ernesta will not only be a better fit, but also a better buying experience. We believe that high-quality custom design shouldn't be out of reach for consumers and we aim to address this need in the multi-billion dollar global rug industry.
Location: United States
Employees: 1-10
Total raised: $45M
Founded date: 2022
Funding Rounds 2
| Date | Series | Amount | Investors |
| 11.03.2026 | Series B | $20M | True Ventu... |
| 08.11.2022 | Series A | $25M | Addition C... |
Mentions in press and media 10
| Date | Title | Description |
| 13.03.2026 | Ernesta Secures $20M for Custom Rug Market Dominance | Ernesta, a leading custom-sized rug retailer, has closed a $20 million Series B funding round. Addition spearheaded the investment. True Ventures and Platform Capital Management also participated. This capital injection fuels ambitious reta... |
| 11.03.2026 | Ernesta: $20 Million Raised For Custom Rug Retail Platform Expansion | Ernesta, a New York-based custom-sized rug retailer, has raised $20 million in a Series B financing round led by Addition, with participation from existing investors True Ventures and Platform Capital Management. The company plans to use th... |
| 11.03.2026 | Ernesta Raises $20M in Series B Funding | Ernesta, a NYC-based custom-sized rug company, raised $20M in Series B funding. The round was led by Addition, with participation from existing investors True Ventures and Platform Capital Management. The company intends to use the funds to... |
| 03.09.2024 | ERNESTA OPENS BETHESDA SHOWROOM AND ELEVATES DESIGNER EXPERIENCE WITH NEW TRADE PORTAL | Ernesta's Second Showroom in the D.C. Area Offers Customers the Opportunity to Immerse Themselves in Designer Quality, Custom-Sized Rugs Through an Elevated Shopping Experience BETHESDA, Md., Sept. 3, 2024 /PRNewswire/ -- Ernesta, the innov... |
| 08.11.2022 | Ernesta Raises USD25M in Series A Funding | Ernesta Team (L to R): Jamie Beck, COO; Marissa Vivori, VP, Product; Yong Feng, Chief Technology Officer; Hisao Kushi, Chief Legal Officer; John Foley, CEO; Kristy Foss, VP, People & Business Operations; Alan Smith, CMO; Eric Hwang, Hea... |
| 08.11.2022 | Peloton co-founder John Foley launches business selling custom rugs directly to consumers | Peloton co-founder John Foley Mark Lennihan/AP Redeem now Peloton co-founders are starting Ernesta, a direct-to-consumer business selling custom rugs. The venture has raised $25 million in investments from Addition, True Ventures, and other... |
| 07.11.2022 | Ernesta Lands $25M Series A Funding | NEW YORK, NY, Ernesta, a new direct-to-consumer custom rug company, has raised $25 million in a Series A funding round. >> Click here for more funding data on Ernesta >> To export Ernesta funding data to PDF and Excel, click... |
| - | Ernesta | “Discover Ernesta's custom rugs, tailored for your space. High-quality, personalized designs to transform your home. Explore our custom size rugs today.” |
| - | Ernesta | “Custom Size Area Rugs | Ernesta” |
| - | Ernesta | “Quality, design-focused custom area rugs at affordable prices. Ernesta is launching in Spring 2023. Join our team” |