Founded in 2006, Equativ (formerly Smart Ad Server) is a French Group of international scale that provides technological solutions for online advertising management (Adserver, Supply Side Platform, Demand Side Platform) for both buyers and premium publishers worldwide.
Being the leading independent and transparent ad tech platform with a full-stack offer, Equativ stands as a solid alternative against the GAFA, all the more since its vertical integration strategy started late 2019.
Arnaud Créput (CEO of Equativ): “We are very proud of our journey for two years with Capital Croissance, whose benevolent and active support has helped us accelerate our external growth strategy and greatly strenghten our strategic positioning in a digital adversiting space in permanent transformation. Following several years of high-speed growth, this new partnership with Bridgepoint is an important milestone for Equativ, to continue and accelerate our investments and achieve our ambitions. ”
Being the leading independent and transparent ad tech platform with a full-stack offer, Equativ stands as a solid alternative against the GAFA, all the more since its vertical integration strategy started late 2019.
Arnaud Créput (CEO of Equativ): “We are very proud of our journey for two years with Capital Croissance, whose benevolent and active support has helped us accelerate our external growth strategy and greatly strenghten our strategic positioning in a digital adversiting space in permanent transformation. Following several years of high-speed growth, this new partnership with Bridgepoint is an important milestone for Equativ, to continue and accelerate our investments and achieve our ambitions. ”
Location: United Kingdom, England, Chelmsford
Investors 1
| Date | Name | Website |
| 17.07.2021 | Capital Cr... | capitalcro... |
Mentions in press and media 22
| Date | Title | Description |
| 15.03.2026 | Why World Cup hydration breaks will push traditional ads to the subs bench | Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mi... |
| 11.12.2025 | Equativ Launches Media Planning Agent | Equativ, the leading independent media platform, today announced the global launch of the Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Built on Equativ’s SSP infrastructure, the Media Planni... |
| 22.11.2025 | Why sports media is entering its most disruptive decade yet | There was a time when watching live sport meant one remote, one broadcaster, and one living room. That era is quickly passing. Sports media is undergoing its most significant transition since the shift from analogue to digital, only this ti... |
| 13.06.2025 | Olyzon's $5 Million Boost: A Leap into the Future of CTV Advertising | In the bustling streets of New York City, a tech startup is making waves. Olyzon, a provider of an agentic CTV (Connected TV) advertising platform, has successfully raised $5 million in a seed extension funding round. This financial boost i... |
| 12.06.2025 | Olyzon: $5 Million Raised For Advancing Agentic AI Platform For CTV Advertising | Agentic CTV advertising platform Olyzon announced a $5 million seed extension round led by Cassius Capital, with continued participation from Ventech, Eurazeo, and strategic angels including Greg Coleman (former President of Criteo), Tom O’... |
| 24.01.2025 | The Evolution of Marketing: A New Era of Direct Mail and Programmatic Advertising | In the fast-paced world of marketing, change is the only constant. The landscape is shifting, and two recent developments highlight this transformation: Postie’s appointment of Phil Davis and Equativ’s launch of Maestro. Both events signify... |
| 22.01.2025 | Equativ Unveils Maestro by Equativ | Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyer... |
| 26.12.2024 | MarTech Interview with Mike Sadicario, Managing Director, North America, Equativ | Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ? I’ve worked in digital media and advertising for my entire career. That has included senior revenue roles at both start-ups and ... |
| 30.09.2024 | Equativ Acquires Kamino Retail | Equativ, a Paris and New York based independent ad tech company, announced the strategic acquisition of Kamino Retail, a Paris, France-based flexible and agnostic on-site retail media platform designed for retailers. The amount of the deal ... |
| 23.09.2024 | MadTech Launches MadConnect as Snowflake Native App | MadTech, a leading product-led consultancy focused on advertising and marketing technology today announced the launch of MadConnect as a Snowflake Native App on Snowflake Marketplace. MadConnect allows publishers, platforms, agencies, and b... |
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