Empower is a high-growth financial technology startup on a mission to improve the financial wellbeing of today’s generation. Our mobile app offers a distinctive experience with innovative products that help people weather financial stress today while saving for the future. With our support, customers are rewriting their financial story.
We’ve been recognized in Apple’s list of "New Apps We Love," Time’s "Best Apps of the Year So Far,” and Real Simple’s 2020 Smart Money Awards, and our press coverage spans TechCrunch, Forbes, The New York Times, Business Insider, and USA Today.
Those credentials match our ambition, which is nothing short of transforming an industry — to make consumer finance work for everyone.
We’ve been recognized in Apple’s list of "New Apps We Love," Time’s "Best Apps of the Year So Far,” and Real Simple’s 2020 Smart Money Awards, and our press coverage spans TechCrunch, Forbes, The New York Times, Business Insider, and USA Today.
Those credentials match our ambition, which is nothing short of transforming an industry — to make consumer finance work for everyone.
Location: United States, California, San Francisco
Employees: 11-50
Total raised: $24.5M
Founded date: 2016
Investors 6
| Date | Name | Website |
| - | Launchpad ... | launchpad.... |
| 29.06.2025 | NOEMIS Ven... | noemisvent... |
| - | Defy | defy.vc |
| - | Broadhaven... | broadhaven... |
| - | Initialize... | initialize... |
| 02.01.2025 | Trinity Ca... | trinitycap... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 05.03.2020 | Series A | $20M | - |
| 19.09.2018 | - | $4.5M | - |
Mentions in press and media 16
| Date | Title | Description |
| 20.11.2025 | Money Management Apps That Make Budgeting Fun and Engaging | Share Share Share Share Email Cleo usually comes up highly recommended when searching for user-friendly budgeting applications. The app boasts a clean and intuitive interface, making it excellent for budget beginners. Its AI-powered capabil... |
| 10.07.2024 | Nearly 2 in 5 Americans say their pets inspire good money habits: new study | (BPT) - Can your dog help you save? New Empower research shows that Americans associate pet ownership with positive money habits, with 39% of people saying it inspires them to be more financially responsible, and 36% saying it motivates the... |
| 20.06.2024 | Are you dreamscrolling? Three ways to avoid overspending | Beth Martin may be a designer in Charleston, South Carolina, but, in her head, she is in the south of France, touring a 1700s chateau. Real estate site Zillow is where Martin tends to take a break, procrastinate and wonder what she would bu... |
| 09.05.2024 | Wealthtech Plenty Raises $5 Million Seed Round | Plenty was co-founded by Emily Luk (formerly of Stripe) and Channing Allen (formerly of Homebase) out of personal need. Luk and Allen met while working together at the on-demand payment platform Even, which was acquired by Walmart-owned One... |
| 14.04.2024 | TechCrunch Fintech: Meet PayJoy, a fintech operating at the intersection of doing good and making money | Welcome to TechCrunch Fintech! This week, we’re looking at how two fintech companies serving the underserved are faring, and more! To get a roundup of TechCrunch’s biggest and most important fintech stories delivered to your inbox every Sun... |
| 11.04.2024 | Empower to Acquire Petal; Completes Acquisition of Cashalo | Empower Finance, a San Francisco, CA-based financial technology company, acquired Petal, a NYC-based consumer credit card and financial technology company, and completed the acquisition of Cashalo, a Manila, Philippines consumer credit and ... |
| 18.03.2024 | The gig economy, overemployment, and job switching have made it easier than ever to boost your income. But those strategies aren't always worth it. | Economy The gig economy, overemployment, and job switching have made it easier than ever to boost your income. But those strategies aren't always worth it. Jacob Zinkula 2024-03-18T10:03:01Z Share icon An curved arrow pointing right. Share ... |
| 10.03.2020 | San Fran money manager Empower Finance lands $20m Series A | Empower Finance, a San Francisco-founded money management app, has closed a $20 million Series A funding round. The fintech secured its funding from new investors including California’s Icon Ventures and Defy Ventures, as well as Nubank’s C... |
| 05.03.2020 | Mobile banking app Empower Finance just closed a $20 million Series A round | Another afternoon, another round of funding for a mobile banking app. This time, it’s Empower Finance, a San Francisco-based company that’s headed up by former Sequoia Capital partner Warren Hogarth and which just closed on $20 million in S... |
| 20.09.2018 | Term Sheet — Thursday, September 20 | 5 Qs WITH A DEALMAKER Good morning, Term Sheet readers. Paid Content You can't secure what you can't see From ExtraHop But to Wolfe, they’re anything but. “I’m looking for things that feel like they were once written about in science fictio... |
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