EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – marketers, TV networks and movie studios – generate greater value from their creative efforts and media investments. EDO has cool job openings in Los Angeles, New York City and San Francisco. Check out our open positions or request a demo at https://www.edo.com/
Location: United States, California, Culver City
Employees: 51-200
Total raised: $92M
Founded date: 2015
Investors 1
| Date | Name | Website |
| - | Breyer Cap... | breyercapi... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 11.04.2022 | - | $80M | - |
| 01.11.2018 | Series A | $12M | Breyer Cap... |
Mentions in press and media 29
| Date | Title | Description |
| 09.03.2026 | Video Marketing Technology: How Platforms, AI and Data Are Reshaping Brand Storytelling | Share Share Share Share Email Video has become the dominant content format across the digital landscape, and the technology powering it has evolved into a sophisticated ecosystem spanning production, distribution, personalisation and measur... |
| 15.10.2025 | Spanish-language audiences are growing even as TV viewership declines | The Spanish-language audience is growing significantly and proving to be a valuable audience for advertisers amid cord-cutting, recent data shows. A Nielsen report found that Hispanic consumers are leading the nation in streaming consumptio... |
| 01.10.2025 | Trump’s threats against late-night TV could spell more trouble for advertisers | Late-night programming is facing upheaval — namely the cancellation of “The Late Show with Stephen Colbert” and the temporary suspension of “Jimmy Kimmel Live!” It’s shining a spotlight on ratings and revenue for late-night standouts and sp... |
| 24.04.2025 | EDO Launches Engaged Audience Planning | EDO, the TV outcomes company, is launching Engaged Audience Planning to help convergent TV marketers optimize media plans for both reach and outcomes within their existing planning solutions. The interoperable offering delivers an automated... |
| 17.01.2025 | EDO and Chalice Announced Partnership | EDO, the TV outcomes company, and Chalice, a leader in custom AI-powered adtech, today announced that EDO’s outcomes data are now available in Chalice’s platform to optimize Connected TV (CTV) campaign performance by leveraging high-perform... |
| 07.08.2024 | Amazon Prime Video plots Hollywood expansion | When Mike Hopkins was approached about leading Amazon Prime Video, his view of the streaming service matched one held widely in Hollywood - it was nothing more than a perk for subscribers of the online retailer’s two-day delivery service. B... |
| 07.08.2024 | Amazon Prime Video plots Hollywood expansion | Media & TelecomAmazon Prime Video plots Hollywood expansion By Dawn Chmielewski and Greg BensingerAugust 7, 202410:36 AM UTCUpdated ago Text Small Text Medium Text Large Text Share X Facebook Linkedin Email Link A woman walks past a hoa... |
| 20.12.2023 | Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes | Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data EDO, the TV outcomes company, and FuboTV Inc. the leading ... |
| 14.06.2023 | EDO Launches Creative Rotation Optimization to Increase In-Market ROI for TV Ad Campaigns | New outcomes-based solution, part of EDO’s creative optimization suite, drives TV campaign performance gains up to 20% EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertis... |
| 11.04.2022 | Edo Raises $80M in Funding | Edo, Inc., a US based data, measurement, and analytics software company, raised $80m in funding. The strategic growth investment was made by Shamrock Capital. The company intends to use the funds to scale its business in outcome measurement... |