Knowing that something had to be done about the negative connotation that was so readily associated with the car buying and servicing experience, Larry Dorfman set out to change the paradigm in 1984: create ultimate peace of mind with premier driver benefits, and superior customer satisfaction starting from the vehicle purchase, through the span of the vehicle ownership, and back to the next vehicle purchase. The idea soon turned into a business concept that worked, and in the early 1990’s, Automobile Protection Corporation (APCO) and its EasyCare brand became recognized on a national scale.
Today, APCO Holdings, Inc. is a leading marketer and administrator of automotive aftermarket products sold throughout the United States. With more than 30 years of experience, we offer a full suite of driver F&I benefits, innovative dealer services and industry-leading customer service. We proudly hold an A+ rating from the Better Business Bureau, and our benefits are the industry’s only MOTOR TREND Recommended “Best Buy.” APCO Holdings’ majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan.
Today, APCO Holdings, Inc. is a leading marketer and administrator of automotive aftermarket products sold throughout the United States. With more than 30 years of experience, we offer a full suite of driver F&I benefits, innovative dealer services and industry-leading customer service. We proudly hold an A+ rating from the Better Business Bureau, and our benefits are the industry’s only MOTOR TREND Recommended “Best Buy.” APCO Holdings’ majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan.
Location: United States, Georgia, Norcross
Employees: 501-1000
Phone: +1 678-225-1000
Founded date: 1984
Investors 1
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Mentions in press and media 8
| Date | Title | Description |
| 02.04.2026 | EasyCare Introduces EasyCoach℠, an AI-Powered Tool Designed to Transform F&I Performance and Training | EasyCoach, AI-powered F&I Tool New solution analyzes real finance transactions to help dealerships increase profitability, improve compliance, and develop stronger F&I teams. PONTE VEDRA, FL, UNITED STATES, April 2, 2026 /EINPresswi... |
| 15.01.2026 | Rider’s Advantage Unveils New Brand Identity | Rider's Advantage Logo PONTE VEDRA, FL, GA, UNITED STATES, January 15, 2026 /EINPresswire.com/ -- APCO Holdings announces a refreshed brand identity for its powersports brand, Rider’s Advantage. The new logo better aligns Rider’s Advantage ... |
| 16.09.2025 | APCO Holdings, LLC, Acquires DealerPRO Training, Expanding Footprint in Fixed Ops Training | APCO acquires fixed ops training company, DealerPRO Training. APCO Holdings, home of the EasyCare brand, has acquired DealerPRO Training, expanding our dealership fixed ops training program. The acquisition of DealerPRO Training marks a piv... |
| 09.09.2025 | APCO Holdings, LLC, Acquires Lawley Automotive Dealership Solutions, Expanding Footprint in the New York Area | APCO acquires Lawley Automotive Dealership Solutions APCO Holdings, a leading provider of F&I products, has acquired the assets of Lawley Automotive Dealer Solutions, expanding its footprint in New York. Adding the talented Lawley Autom... |
| 23.10.2024 | EasyCare’s Jamison Carrier to Present on Integrating Sales & Finance at RVDA Convention | NORCROSS, GA, UNITED STATES, October 23, 2024 /EINPresswire.com/ -- EasyCare, a leader in F&I solutions for the RV industry, announces an upcoming speaking session at the RV Dealers Association (RVDA) convention. Jamison Carrier, Vice P... |
| 08.10.2024 | F&I Providers Relief Fund Donates to NADA Foundation to Support Dealership Employees Affected by Hurricane Helene | NORCROSS, GA, UNITED STATES, October 8, 2024 /EINPresswire.com/ -- The F&I Providers Relief Fund, formed in 2020 by EasyCare CEO Tony Wanderon, today announced a $40,000 donation to the National Automobile Dealers Association (NADA) Fou... |
| 17.09.2024 | Relentless Dealer Services Merges with EasyCare, With Focus on Forward-Thinking RV and Marine F&I Solutions | NORCROSS, GA, UNITED STATES, September 17, 2024 /EINPresswire.com/ -- EasyCare and Relentless Dealer Services (RDS), APCO Holdings brands, announce that they have merged into a unified nationwide F&I force supporting RV and Marine deale... |
| 07.08.2024 | EasyCare Reaches New Heights in RV, Marine, and Powersport Markets with Full Suite of F&I Solutions | NORCROSS , GA, UNITED STATES, August 7, 2024 /EINPresswire.com/ -- EasyCare has announced a full suite of F&I products, services, and solutions designed for RV, marine, and powersports markets under the EasyCare brand. This announcement... |