We’re Mark and Jo - great mates, big animal lovers and indomitable entrepreneurs. In 2015, we launched HOWND with a simple mission: to improve the health and wellbeing of dogs without unnecessary harm to other animals. Our fledgling brand soon became a pioneer of cruelty-free certified plant-based pet care. Over the years HOWND, has evolved into a multi award-winning ethical lifestyle brand for Britain’s dogs offering health, wellness and hygiene under one happy woof (oops roof!).
CLEAN DOG - All-natural pH-balanced pet care including conditioning shampoos, body mists, antibacterial wipes, paw balms and even a banana facial are made using essential oils, botanicals and a Vegan alternative to Keratin.
CLEAN LIFESTYLE - 100% Plant-Powered Complete Superfood for dogs in wet and dry, and Hemp Wellness Treats. Perfect for dogs with skin conditions, allergies and sensitive tummies.
CLEAN HOME - 100% antimicrobial dog food and water bowls that kills up to 99.99% of bacteria and viruses using built-in silver ion technology.
HOWND products are accredited by Cruelty Free International, PETA Cruelty Free, PETA Not Tested on Animals, the Vegetarian (Vegan) Society and the Ethical Company Organisation.
“We believe the world would be a better place if more people embraced the power of plants. Our products are kind to our precious planet and the animals that inhabit it. That’s why dogs and their humans love HOWND.”
CLEAN DOG - All-natural pH-balanced pet care including conditioning shampoos, body mists, antibacterial wipes, paw balms and even a banana facial are made using essential oils, botanicals and a Vegan alternative to Keratin.
CLEAN LIFESTYLE - 100% Plant-Powered Complete Superfood for dogs in wet and dry, and Hemp Wellness Treats. Perfect for dogs with skin conditions, allergies and sensitive tummies.
CLEAN HOME - 100% antimicrobial dog food and water bowls that kills up to 99.99% of bacteria and viruses using built-in silver ion technology.
HOWND products are accredited by Cruelty Free International, PETA Cruelty Free, PETA Not Tested on Animals, the Vegetarian (Vegan) Society and the Ethical Company Organisation.
“We believe the world would be a better place if more people embraced the power of plants. Our products are kind to our precious planet and the animals that inhabit it. That’s why dogs and their humans love HOWND.”
Location: United Kingdom, England, Elstree and Borehamwood
Employees: 11-50
Phone: +44 20 3004 5255
Investors 1
| Date | Name | Website |
| - | Kale Unite... | kaleunited... |
Mentions in press and media 9
| Date | Title | Description |
| 16.07.2024 | Vegan Dog Food Brand HOWND Announces Sale to Leading Manufacturer Pets Choice | UK-based company Power Pet Brands has announced the sale of its multi-award-winning vegan dog food brand, HOWND, to leading industry manufacturer Pets Choice. Established in 2015, HOWND offers a range of plant-based wet and dry food for dog... |
| 31.05.2024 | HOWND’s Functional Treats Land on Shelves of Britain’s Largest Pet Retailer | HOWND this week announces the launch of three lines of its hypoallergenic functional treats into Pets at Home stores across the UK. The news shortly follows the March launch of the brand’s Superfood range into Pets At Home online. Three fla... |
| 21.03.2024 | Mainstream Pet Stores Around the World Are Embracing the Ethical Pet Food Trend | As UK-based vegan pet food brand Hownd this week announces its rollout into Britain’s largest pet store chain Pets at Home, we decided to look into the ethical pet food brands now available in conventional pet retailers, and found that ther... |
| 16.02.2024 | HOWND Launches Allergy-Friendly Pumpkin, Quinoa and Moringa Superfood for Dogs | UK-based vegan dog food brand HOWND has expanded its Plant Powered Superfood range with a new dry food in the flavour Pumpkin, Quinoa and Moringa. The food also contains ingredients such as sweet potato, cranberry, and Phytodroitin; the lat... |
| 17.01.2024 | Vegan Dog Food Brand HOWND Named One of the World’s Most Ethical Businesses | HOWND, a vegan dog food brand based in the UK, has been named one of the world’s most ethical businesses by the Good Shopping Guide. HOWND was rated in categories such as environmental impact, animal welfare, and public record, becoming ind... |
| 04.02.2022 | The 7 Best Vegan Dog Food Brands: Waggy Tails With No Animal Products | 6 Mins Read Vegan dog food is on the up and up. Just a few years ago, there were barely any companies offering meat-free nutrition for our pooch companions, but now pet owners are spoilt for choice. From complete kibble to pea-protein fuel ... |
| 25.11.2021 | Plant-Based Economy in Action as HOWND Announces Deal with Vegan Football Club | Vegan pet-food and petcare brand HOWND has announced a new partnership with Forest Green Rovers football club. Dubbed by FIFA as “the world’s greenest football club”, Forest Green Rovers has named HOWND as its official vegan pet food partne... |
| 30.09.2021 | HOWND Introduces “World’s First” Porridge for Dogs | British company HOWND, which produces ethical pet products, has introduced a new type of dog food — ready-made porridge. It will launch in time for World Porridge Day, which is on October 10. The new product, Fresh Blueberry & Coconut P... |
| 19.02.2021 | HOWND Launches Plant-Based Superfoods For Dogs as Backed By Dr Marc Abraham | HOWND, a UK-based producer of cruelty-free, plant-based pet care products which has been operational since 2015, announces the launch of new product line HOWND Plant Powered Superfood. The first offering as part of the new superfood range i... |