| Date | Title | Description |
| 09.04.2026 | Pepper's INDEX'26 Concludes in San Francisco, Convening Global Leaders to Decode Growth in an AI-First Era | Mumbai, Maharashtra, India; San Francisco, United States
Pepper successfully hosted INDEX’26, its flagship GEO (Generative Engine Optimization) Growth Summit, bringing together over 200 senior marketing and AI leaders for a closed-door, ope... |
| 11.03.2026 | Sales Enablement Technology: Content Management for Sales Teams, Buyer Engagement Platforms, and Coaching Intelligence Systems | Share
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Sales enablement technology has matured from a niche content management discipline into a comprehensive platform category that equips revenue teams with the content, training, coaching, and buyer engagement too... |
| 09.03.2026 | Account-Based Marketing Technology: How ABM Platforms Are Redefining B2B Demand Generation | Share
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Account-based marketing has shifted from a strategic concept to a technology-driven discipline, powered by platforms that enable highly targeted engagement with specific organisations across the full buyer jour... |
| 07.03.2026 | B2B marketers struggle to manage brand visibility in AI | - |
| 15.10.2025 | Codeword Accelerates Growth With Wins Across AI, Insurtech, and SaaS | Codeword, a communications and marketing agency, is expanding its enterprise tech footprint with the addition of three new clients: Demandbase, Root Insurance, a subsidiary of Root, Inc.,(NASDAQ: ROOT), and Octave. These new partnerships sp... |
| 23.09.2025 | Channel99 Integrates with LinkedIn’s Company Intelligence API to Illuminate the “Dark Funnel”: An Interview With Channel99 CEO Chris Golec on Redefining B2B Attribution with LinkedIn and AI | Share
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Channel99 is redefining B2B marketing measurement with its ground-breaking integration with LinkedIn’s Company Intelligence API. At the helm is Chris Golec, a seasoned entrepreneur who previously founded Demand... |
| 12.09.2025 | Position² Adds Industry Veterans to Board to Accelerate AI-Driven Marketing | , the AI-first growth marketing agency, announced the appointment of Jon Miller, co-founder of Marketo, Engagio, and a new stealth Martech startup, and Kumar Ganapathy, Managing Partner of 3iPartners, to its Board of Directors.
The appointm... |
| 09.09.2025 | Motion: $60 Million Raised At $550 Million Valuation For Scaling Agentic Work Suite | Motion, a company focused on agentic work platforms for SMBs, has announced a combined $60 million raise across its Series B, Series C, and Series C2 rounds, bringing total funding to $75 million and valuing the company at $550 million.
The... |
| 25.08.2025 | Martech-Powered Demand Generation: How Technology Drives Pipeline Growth | The landscape of B2B demand generation has become different, requiring buyers to be approached in a data-driven, personalized manner rather than blanket, one-size-fits-all campaigns. The old ways of outreach are inadequate to establish effe... |
| 13.08.2025 | Momentum Unveils SmartClips | Momentum, a leader in AI revenue orchestration, announced today the launch of SmartClips and Account Briefs, two new AI-powered tools that expand the company’s Agentic AI platform, equipping revenue teams with intelligent AI agents for deal... |
| 27.07.2025 | Olto: $5.1 Million Closed For B2B Sales Platform | Olto, an AI demo engineering company transforming how B2B teams demonstrate and sell software, announced it has raised $5.1 million in pre-seed funding. The round was co-led by Nexus Venture Partners and The General Partnership, with partic... |
| 24.07.2025 | Olto Raises $5.1M to Transform B2B Sales with AI | Olto, the AI demo engineer transforming how B2B teams demo and sell software, has raised $5.1 million in pre-seed funding. The round was co-led by Nexus Venture Partners and The General Partnership, with participation from Afore Capital, Re... |
| 23.07.2025 | Olto Raises $5.1M in Pre-Seed Funding | Olto, a San Francisco, CA-based AI demo engineer supporting how B2B teams demo and sell software, raised $5.1M in Pre-Seed funding.
The round was led by Nexus Venture Partners and The General Partnership, with participation from Afore Capit... |
| 23.07.2025 | Olto Raises $5.1M to Transform B2B Sales with AI, Starting with the World’s First AI Demo Engineer | Former Amazon Execs Apply Consumer Personalization to B2B Sales Demos, Backed by Nexus Venture Partners and TheGP
SAN FRANCISCO–(BUSINESS WIRE)–July 23, 2025–
Olto, the AI demo engineer transforming how B2B teams demo and sell software, has... |
| 23.07.2025 | AI startup Olto raises $5.1M in pre-seed funding co-led by Nexus Venture Partners and The General Partnership | AI startup Olto has raised $5.1 million in a pre-seed funding round co-led by Nexus Venture Partners and The General Partnership. The round also witnessed additional backing from Afore Capital, Recall Capital, Ligature, FirstHand, and a gro... |
| 10.07.2025 | Clari Reaffirms Open Ecosystem to Boost Enterprise Revenue AI | Clari today unveiled a set of new integrations with the industry’s top data, intelligence, and engagement companies to bolster its AI strategy. These integrations enrich Clari’s Revenue Context™ — the foundation that informs AI assistants a... |
| 02.06.2025 | 2025 Marketing Automation Technology Value Matrix: Nucleus Research | In 2025, the marketing automation market has evolved, with AI developments emerging as the most influential drivers. Generative AI, capable of producing high-quality, personalized content at scale, has altered approaches to content strategi... |
| 15.05.2025 | The Rise and Fall of Private Cellular Networks in U.S. Manufacturing | In the world of technology, trends can shift like sand in the wind. One moment, a new innovation is the talk of the town; the next, it’s a ghost town. This is the current state of private cellular networks in U.S. manufacturing. Once seen a... |
| 14.05.2025 | Demandbase Announces Agentbase as the First GTM AI Agents Built on AWS | Demandbase, the leading account-based GTM platform for B2B enterprises, announces Agentbase, a collection of connected AI agents built on Amazon Web Services (AWS). Following the launch of Demandbase’s first two agents, Campaign Outcomes an... |
| 02.05.2025 | Navigating the Future: IT Trends Transforming B2B Landscape by 2025 | The clock is ticking. As we approach 2025, the B2B landscape is evolving at breakneck speed. Technology is no longer just a tool; it’s the lifeblood of modern business. Companies that ignore the IT trends shaping this future risk being left... |
| 30.04.2025 | Informa TechTarget Recognized for Leadership in Multiple 2025 ABM Reports | TechTarget, Inc., global growth accelerator and leading provider of intent data & insights to the B2B technology sector, announced that it was recognized as a leader and top performer in a series of Account-Based Marketing (ABM) reports... |
| 11.02.2025 | Demandbase Partners with ForgeX to Deliver New ABM Certification Program | Demandbase, the leading account-based GTM platform for B2B enterprises, announced the launch of two new account-based go-to-market certifications. These courses, developed in partnership with B2B analyst firm ForgeX, are critical for any GT... |
| 23.01.2025 | Demandbase Expands Integration with Gong | Demandbase, the leader in account-based GTM for B2B enterprises, announced new integrations with Gong, the revenue AI company. Building on their initial integration designed to improve the user experience for both Gong Engage and Demandbase... |
| 13.09.2024 | Audyence Enhances Team with Four Seasoned Industry Leaders | Audyence, the pioneering force behind the Audyence Real-Time Demand Platform™—the first programmatic media platform to offer B2B advertisers cost-per-lead inventory at scale— today announced the appointment of Matthew Knight as Chief Revenu... |
| 05.09.2024 | The Rise of Integrated Marketing Consultancies: A New Era for Growth | In a world where businesses scramble for growth, a new player has emerged. Marketbridge, in partnership with RTC Partners, has launched a marketing consultancy that promises to change the game. This powerhouse combines five top firms into o... |
| 04.09.2024 | Marketbridge Launches New Marketing Consultancy | Marketbridge, together with its financial sponsor RTC Partners, has launched a new marketing powerhouse that integrates five best-in-category firms: COMM, fama PR, Intelisent, MarketBridge and Quarry. This new consultancy offers integrated,... |
| 25.07.2024 | Momentum: Customer Intelligence Company Secures $13 Million In Series A Funding | Momentum, the customer intelligence platform that enables enterprise listening and automation, announced that it has raised $13 million in Series A funding led by FirstMark Capital with participation from Stage 2 Capital. This brings Moment... |
| 24.07.2024 | Demandbase Named Leader in B2B Revenue Marketing Platforms | Demandbase, the leading account-based GTM platform for B2B enterprises, today announces it has been named a Leader in “The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024.” The Forrester report consists of an evaluation of 12 B2B ... |
| 11.07.2024 | Top Five B2B Buyer Intent Data Tools to Boost Your Marketing Strategies | Table of Contents
Introduction
1. Bombora
2. Demandbase
3. 6sense
4. G2
5. DemandScience
Wrapping
Introduction
To stay ahead of the marketing competition, marketers and sales professionals require relevant customer data to learn more about ... |
| 05.07.2024 | Understanding the Importance of Big Data in the B2B Marketing Landscape | Introduction
The Effects of Big Data on the B2B Marketing Landscape
Big Data and ABM Strategy Go Hand in Hand
Conclusion
Introduction
Big data analytics in B2B marketing can help generate unparalleled insights such as client behavior, purch... |
| 07.02.2024 | Demandbase Launches New Partner Program | Tiered Model Generously Rewards Partners and Benefits Customers
Demandbase, the leader in AI-driven account-based go-to-market (GTM), announced the official kickoff of its Demandbase Partner Program. The program empowers partners to build p... |
| 31.01.2024 | Demandbase Announces Major AI-Powered Advertising Innovations to Kick off 2024 | AI-Powered Features Take Effectiveness of B2B Advertising and its ROI to the Next Level
Demandbase, the leader in AI-driven account-based go-to-market (GTM), announced cutting-edge innovations and enhancements for its award-winning GTM plat... |
| 23.05.2023 | Demandbase Saves Stressed Sellers by Simplifying Sales with Smarter Sales Intelligence | Demandbase, the Smarter GTM company that helps B2B organizations hit their revenue goals, announces improvements to its Smarter Sales Intelligence solution, with new functionality that simplifies the day-to-day work of B2B sales reps. With ... |
| 17.02.2023 | Demandbase Raises $175M in Financing | Demandbase, a San Francisco, CA-based company that helps B2B organizations reach their revenue goals, raised $175M in financing.
Vista Credit Partners provided the financing.
The company intends to use the funds to expand its development ef... |
| 27.01.2023 | Demandbase Releases B2B Intent Data | B2B Organizations Can Now Access Precise Buying Signals Outside Demandbase’s Smarter GTM Platform
Demandbase, the Smarter GTM company that helps B2B organizations hit their revenue goals, announces the release of Demandbase Intent, now avai... |
| 01.12.2022 | Demandbase Delivers the First 100% Free Account Identification Solution | Demandbase, the Smarter GTM company for B2B brands, announced the release of the industry’s first completely free Account Identification solution. Intended for companies who are in the dark about unknown web visitors and struggling to reach... |
| 18.11.2022 | GURU Events Announces Winner of 2022 Top Marketing Podcast: Sunny Side Up by Demandbase | “The idea behind starting our podcast was to build a connection with the B2B audience. This win reassures us of the connection we’ve built with our listeners and we are extremely grateful for their support.”
BOCA RATON, Fla. (PRWEB) Novembe... |
| 23.11.2021 | HubSpot : Two Successful Approaches to Account Planning | Are you a B2B account manager or sales executive serious about account-based marketing (ABM)?If the answer is "yes," chances are you understand your customers want partners, not vendors.
To win new business and grow key accounts, ... |
| 08.11.2021 | Demandbase Announces Collaboration with Microsoft B2B Customer Data Platform | Demandbase, a B2B go-to-market leader, announced it has been selected by Microsoft, along with its companies InsideView and DemandMatrix, to further strengthen the B2B partner ecosystem for new B2B features coming to Microsoft Dynamics 365 ... |
| 17.08.2021 | OptimizeRx and Demandbase Form Exclusive ABX Partnership Delivering Industry’s Most Powerful ABX Solution for Life Sciences | The Companies’ combined point-of-care-engine creates an unmatched network of direct-to-physician digital interaction
OptimizeRx Corp., a leading provider of digital health solutions for life science companies, physicians and patients, and D... |
| 17.06.2021 | Demandbase Expands Predictive Analytics Capabilities for ABX Cloud | |
| 14.05.2021 | 4 Overlooked Benefits of Account-Based Marketing for Enterprise Organizations | May 14, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
There are thousands of articles, webinars and infographics out there that dive into all of the benefits of an account-based marketing (ABM) strategy. For... |
| 04.05.2021 | Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence Cloud | |
| 12.04.2021 | Demandbase Named #1 Global Leader on Account-Based Marketing Vendor Matrix by Research In Action | |
| 30.03.2021 | Demandbase Personalization Ups the Account-Based Experience (ABX) Factor | |
| 17.03.2021 | Demandbase Defines Account-Based Experience (ABX) as the Next Generation of ABM | |
| 10.03.2021 | Demandbase Announces the Appointment of Heather Zynczak to Board of Directors | |
| 04.03.2021 | B2B's Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing | Pekka Koskinen is the CEO & Founder of Leadfeeder, a lead generation software. |
| 04.02.2021 | Demandbase Accelerates Revenue Growth and Achieves Profitability for 2020 | |
| 26.01.2021 | ChatFunnels Announces Keynote Speaker Heather Zynczak, former CMO of Pluralsight and Domo, at the 2021 RevTech Summit | SILICON SLOPES, Utah (PRWEB) January 26, 2021
ChatFunnels, the number one conversation optimization platform, today announced that Heather Zynczak, former CMO of Pluralsight and Domo, will be delivering the keynote address during the first ... |
| 16.12.2020 | Demandbase Expands ABM Ecosystem with Multiple Strategic Product Integrations for Demandbase One | |
| 11.11.2020 | Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform | |
| 13.10.2020 | How AI in Marketing Leads to Enhanced Branding | With AI & ML churning the Martech charts and AI in Marketing taking the branding and programmatic advertising berzerk, what more is in store for the future?
We are in the middle of the digital era and moving towards the age of Artificia... |
| 14.09.2020 | Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape | |
| 16.06.2020 | Demandbase acquires Engagio to bring consolidation and ‘clarity’ to B2B marketing | Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio.
Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate their outreach to specific, high-value a... |
| 09.08.2019 | Demandbase Named Best Overall MarTech Company of the Year | The Account-Based Marketing (ABM) leader, Demandbase, has been named Best Overall MarTech Company of the Year by the MarTech Breakthrough Awards.
With more than 2,500 nominations in 2019, the MarTech Breakthrough Awards honored the best com... |
| 03.04.2019 | Marketers have high hopes for artificial intelligence | There's strong interest in and high expectations of AI from B2B marketing and sales professionals, with 84 percent of participants in a new study currently planning, evaluating, implementing or using it.
Account-based marketing company Dema... |
| 01.10.2018 | Marketers, You’re Wasting Your Data | Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations.
The good news is that the majority of consumers are willing to provide data, give... |
| 07.09.2018 | Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers | Demandbase, the leader in Account-Based Marketing (ABM), today unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intellige... |
| 01.08.2018 | New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant | Demandbase, the leader in Account-Based Marketing (ABM), today unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers’ approach to data privacy. The resea... |
| 21.12.2017 | 2018 could be the year AI kills spam and redefines data science | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
There’s no doubt about it — artificial intelligen... |
| 28.05.2017 | Sageview Capital Leads $65M Round for Demandbase | B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Pa... |
| 28.05.2017 | Greenspring Associates Joins $65M Round for Demandbase | B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Pa... |
| 28.05.2017 | Sageview Capital Leads $65M Round for Demandbase | B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Pa... |
| 28.05.2017 | Greenspring Associates Joins $65M Round for Demandbase | B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Pa... |
| 25.05.2017 | B2B targeted marketing platform Demandbase raises $65 million | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with p... |
| 25.05.2017 | B2B targeted marketing platform Demandbase raises $65 million | B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Pa... |
| 25.05.2017 | Term Sheet — Thursday, May 25 | FIGHTS, CRYPTO-CORNS
Investor fight: Blink Health, a New York-based prescription drug startup, is embroiled in another lawsuit. This week Michael Karsch, an early investor, sued the company and its founders for $30 million for violating sec... |
| 25.05.2017 | Demandbase Raises $65M in Financing | Demandbase, a San Francisco, CA-based Account-Based Marketing (ABM) platform, closed a $65m funding round.
The new round was led by existing investor Sageview Capital along with new investor Silver Lake Waterman and existing investors Adobe... |
| 24.04.2017 | At Facebook, Math Drives Marketing -- But Data Intelligence Reigns | |
| 13.04.2017 | How AI will spur marketing innovation | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
I remember sitting in a meeting at my old marketi... |
| 31.01.2017 | Joseph Gordon-Levitt, AR sneakers, and a community of 500,000 friendly people – VB Engage | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
This week, Travis and Stewart finish up their Web Summit series of podcasts with a bona fide Hollywood star, Joseph Gordon-Levitt. We t... |
| 17.01.2017 | Why has PR avoided the chatbot craze? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
If you want an influencer to have conversations a... |
| 10.11.2015 | Demandbase announces new B2B data cloud | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Demandbase today announced its new B2B Data Cloud... |
| 10.11.2015 | Demandbase announces new B2B data cloud | Demandbase today announced its new B2B Data Cloud, an open data platform designed to serve relevant ads and website content to qualified sales prospects as they move through the sales process.
The new data cloud is built around Demandbase’s... |
| 17.09.2015 | Marketing personalization delivers big results, but the game is changing (webinar) | Join us for this live webinar on Thursday, September 17 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
The use of personalization in marketing is paying big dividends, according to a new report by Andrew Jones for VB Insight. E... |
| 17.09.2015 | Marketing personalization delivers big results, but the game is changing (webinar) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Join us for this live webinar on Thursday, September 17 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
The use of personal... |
| 13.09.2015 | Demandbase Acquires WhoToo | Demandbase, a San Francisco, CA and NYC-based provider of Account-Based Marketing (ABM) platform, acquired WhoToo, a Data-as-a-Service company with expertise in aggregating and segmenting complex data sets.
The amount of the deal was not di... |
| 12.09.2015 | M&A roundup - week ending 9/12/15 | IBM acquired StrongLoop; INRIX bought ParkMe; IronSource merged with Supersonic
Microsoft completed the deal to acquire Adallom, an Israeli cloud security startup. The price of the deal was undisclosed, but is said to be lower than the $320... |
| 10.09.2015 | Demandbase buys data provider WhoToo for better B2B targeting | Demandbase, which provides B2B targeted marketing, is today announcing it has bought data provider WhoToo.
Terms of the deal were not made public. CEO Chris Golec told me the acquisition will allow Demandbase to add a “finer layer and more ... |
| 10.09.2015 | Demandbase buys data provider WhoToo for better B2B targeting | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Demandbase, which provides B2B targeted marketing... |
| 16.07.2015 | Funding Daily: Today’s tech funding news, in one place | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Here’s a list of today’s tech funding stories, up... |
| 16.07.2015 | Funding Daily: Today’s tech funding news, in one place | Here’s a list of today’s tech funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Zeta Interactive snags $125M from Blackstone’s GSP General Partners
Marketing analytics company Zeta Interactive closed its ... |
| 15.07.2015 | Demandbase Raises $30M in Growth Equity Financing | Demandbase, a San Francisco, CA-based provider of an account-based marketing platform, raised $30m in growth equity financing.
The round was led by Sageview Capital with participation from existing investors Adobe Systems, Altos Ventures, C... |
| 02.08.2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of... |
| 02.08.2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of ... |
| 01.08.2014 | TripIt to reveal its marketing magic sauce at GrowthBeat conference next week | As the world’s highest-rated travel-organizing app, TripIt has grown to serve over 10 million travelers worldwide by delighting them throughout their customer journey with timely and relevant information that takes the stress out of traveli... |
| 30.07.2014 | Here's how one e-commerce company increased purchase conversions by 20% | Businesses know more about their customers than ever before.
But in order to build a 360-degree view of these customers and transcend data “silos,” marketers need to build a holistic approach that’s focused on the customer, not the data — o... |
| 30.07.2014 | Drumroll: Announcing the 2014 GrowthBeat Innovation Showdown finalists | We received over 100 quality startup applicants to the GrowthBeat Innovation Showdown, one of the highlights of VentureBeat’s first annual event on the data, apps and science of successful marketing (next Tuesday and Wednesday, August 5th a... |
| 27.07.2014 | Hootsuite & Get Satisfaction to share strategies on how to keep customers coming back | Ninety-three percent of human interaction relies on non-verbal queues. That’s surprising, given our ever-increasing reliance on digital communications via social and mobile technologies. So how does a business build authentic, sustainable r... |
| 26.07.2014 | 7-Eleven & Medallia to open up on how to create fierce customer loyalty | Over the years online retailers and marketplaces have steadily increased competitive pressure on traditional retail, largely because they can better understand and act on customer intent and experience.
Session Speakers:
Ken Fine, CCO, Meda... |
| 25.07.2014 | Cutting-edge marketers, here's why you don't want to miss GrowthBeat | GrowthBeat is coming up on August 5-6, and it’s shaping up to be one of the most provocative marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of never-before-seen... |
| 24.07.2014 | 1,400 marketing tech vendors! How to select technology without dying trying | With 1,400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed.
And companies offer no assurance of interoperability across these... |
| 22.07.2014 | How Zappos is personalizing the consumer ad experience | E-commerce websites like Zappos rely heavily on advertising to engage and re-engage shoppers online.
In today’s atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying. It enables them to dynamic... |
| 20.07.2014 | One Kings Lane makes data count, drives bigger sales with fewer emails | For consumer brands, engagement is a critical way to limit churn and prevent shopping cart abandonment.
Shoppers engage with a brand across multiple devices — mobile and desktop — and it’s often through email that retailers bring an indecis... |
| 19.07.2014 | The Hard Rock Cafe spotlights how it uses online marketing tech to drive growth | One industry sector we are dedicated to exploring at VentureBeat includes the data, apps, and science of successful marketing.
Recently, we engaged the Hard Rock Cafe senior director of digital marketing and CRM Kim Matlock, along with Priv... |
| 18.07.2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Franc... |
| 18.07.2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Francisco.
Today, we’re excited to announce a new session with 6Sense CEO and founder Amanda Kahlow and Pure S... |
| 12.06.2014 | Applications now open for the GrowthBeat Innovation Showdown | GrowthBeat, VentureBeat’s brand-new event on the data, apps, and science of successful marketing, is coming up on August 5-6 at Hotel Nikko in San Francisco.
Today we’re excited to announce that nominations are open for the GrowthBeat Innov... |
| 08.05.2014 | Demandbase launches ‘first ever’ B2B marketing cloud — which Oracle, Adobe, and Salesforce use | The big focus of most of the major marketing clouds that have launched in the past few years is B2C: working to enable one-to-one communication between brands and millions of connected consumers. That’s actually a departure from where marke... |
