Datalogix is now part of Oracle and provides marketing infrastructure for the data-driven era by connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive.
In the last three years, Oracle | Datalogix has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability. What’s more, within a two-year span, we doubled revenue and staff and expect to do the same in the next two years. We have created unparalleled career opportunities for DLX team members, too.
In the last three years, Oracle | Datalogix has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability. What’s more, within a two-year span, we doubled revenue and staff and expect to do the same in the next two years. We have created unparalleled career opportunities for DLX team members, too.
Total raised: $115M
Founded date: 2002
Investors 4
| Date | Name | Website |
| - | Breyer Cap... | breyercapi... |
| - | IVP | ivp.com |
| 18.07.2021 | General Ca... | generalcat... |
| - | Costanoa V... | costanoavc... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 28.05.2014 | Series C | $45M | - |
| 28.05.2014 | IPO | $45M | - |
| 25.04.2013 | Series B | $25M | - |
Mentions in press and media 29
| Date | Title | Description |
| 04.11.2024 | Navigating the Future of Digital Advertising: Innovations and Insights | The digital advertising landscape is a constantly shifting terrain. Companies are adapting, innovating, and evolving to meet the demands of a more privacy-conscious audience. Recent developments from Upwave and Mediavine illustrate this dyn... |
| 30.10.2024 | Upwave Announces Addition of Dan Robbins to its Advisory Program | Upwave, the leading analytics platform for brand advertising, today announces the appointment of Dan Robbins to its Advisory Program. Robbins, formerly the Vice President of Business Marketing & Partner Solutions at Roku, brings a wealt... |
| 05.07.2024 | Experts weigh in on Oracle’s departure from adland | Oracle has hit headlines this month across the globe, with news it is shutting down its ads business. The company revealed revenue declined to $USD 300 million in the 2024 fiscal year, compared to $USD 2 billion in reported revenue in 2022.... |
| 22.12.2014 | Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix | Oracle added another piece to its growing cloud portfolio today, buying digital-marketing, Data as a Service broker Datalogix. The move not only gives Oracle another cloud tool, it’s one that’s aimed directly at marketers, an area where Ora... |
| 22.12.2014 | Oracle to Buy Colorado-based Data Broker Datalogix | Share Share on Facebook Share on Twitter LinkedIn Email Reprints [Updated 12/22/14 10:25 a.m. See below.] Oracle announced Monday it will buy Datalogix, the Westminster, CO-based data broker used by companies such as Facebook and Twitter to... |
| 13.10.2014 | Roundup: Partners for Ping Identity, Datalogix; Craftsy’s Milestone | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Three of Colorado’s biggest startups made notable moves this week. Ping Identity and Datalogix announced new partnerships with major companies that have the potential to great... |
| 18.07.2014 | Colorado Startups Raise $151M in Q2 as National VC Investments Surge | Share Share on Facebook Share on Twitter LinkedIn Email Reprints The amount venture capitalists are betting on startups is approaching highs last seen during the dot-com era, and Colorado’s emerging companies continue to hold their own. Col... |
| 30.05.2014 | Funding roundup - week ending 5/30/14 | Message Bus, Spark Capital, BitFury, Sequoia, Newlans, ZPower, Askuity, Apixio, Thatgamecompany Seed stage Bindo, hyperlocal marketplace that facilitates and tracks all in-store, online and mobile transactions, raised a seed round of $1.8 m... |
| 29.05.2014 | Datalogix Closes $45M Financing | WESTMINSTER, CO, Company connecting online ads to in-store sales, today announced that it had closed a $45 million round of equity financing. >> Click here for more funding data on Datalogix >> To export Datalogix funding da... |
| 28.05.2014 | Another Boost For Offline-Online Linking As Datalogix Scores $45M | Datalogix nabbed $45 million in Series C funding, led by Wellington Management Company. This latest round brings its total to $111.5 million, according to CrunchBase. The company intends to use the funds to build out its product and attract... |
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