Our Philosophy: Great brands need a direct connection with their consumers.
CustomerGauge is a product from Directness BV, a a software firm with an in-depth background in marketing and sales.
This results in a thorough understanding of what really matters to drive commercial success, how to best interpret and present customer feedback, highlight satisfaction results and how to manage and analyse core issues to executives.
We are not a research firm. We are a ‘focus-on-the-end-customer-firm’. And everything we do has that as a core focus.
That is why we deliver what we believe to be the simplest and easiest systems for measuring your company’s Net Promotor Score (NPS) and show ROI from your marketing investments.
We hold Net Promoter principles dear to our hearts. We aim to turn all our clients into promoters. Much of our business has come from word of mouth.
Directness is a fast-growing, privately funded start-up, founded in 2006. The company is based in Amsterdam, The Netherlands – the European heart of e-commerce activities with a global blue-chip client base.
CustomerGauge is a product from Directness BV, a a software firm with an in-depth background in marketing and sales.
This results in a thorough understanding of what really matters to drive commercial success, how to best interpret and present customer feedback, highlight satisfaction results and how to manage and analyse core issues to executives.
We are not a research firm. We are a ‘focus-on-the-end-customer-firm’. And everything we do has that as a core focus.
That is why we deliver what we believe to be the simplest and easiest systems for measuring your company’s Net Promotor Score (NPS) and show ROI from your marketing investments.
We hold Net Promoter principles dear to our hearts. We aim to turn all our clients into promoters. Much of our business has come from word of mouth.
Directness is a fast-growing, privately funded start-up, founded in 2006. The company is based in Amsterdam, The Netherlands – the European heart of e-commerce activities with a global blue-chip client base.
Location: United States, Virginia
Employees: 11-50
Phone: +31 20 820 2160
Total raised: $2.5M
Founded date: 2006
Investors 3
| Date | Name | Website |
| - | Newion Inv... | newion.com |
| 18.12.2020 | The Rivers... | riversidec... |
| - | Riverside ... | riverside.... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 07.12.2015 | Series A | $2.5M | - |
Mentions in press and media 14
| Date | Title | Description |
| 24.02.2025 | CustomerGauge Unveils Geographical View Tool to Deliver Instant Global Customer Insights | CustomerGauge's Geographical View Tool Now Available New Geographical NPS View tool provides B2B organizations with an interactive, real-time visualization of Account Experience (AX) performance across global regions, enabling better custom... |
| 08.11.2024 | CustomerGauge Names Technology Sales Veteran Adam Clay as Chief Revenue Officer | Adam Clay, Chief Revenue Officer CustomerGauge, a leader in customer experience (CX) solutions for the Consumer Packaged Goods (CPG) sector, appointed Adam Clay as Chief Revenue Officer (CRO). With over 20 years in revenue operations and a ... |
| 19.06.2024 | This Private Jet-Sharing Startup Is Vying to End the Woes of Air Travel: Aero CEO Q&A | Aero CEO Ben Klein earned his pilot’s license at 18. Aero As the quality of commercial air travel continues to deteriorate, from the nearly customary delays, cancellations and shrinking amenities to sometimes faulty planes falling apart whi... |
| 16.12.2023 | Frederik Van OS Joins CustomerGauge as Director of Customer Experience | Consumer Packaged Goods veteran set to join the #1 CPG Voice of Customer solution as head of CPG CX Solutions CustomerGauge, the leading Consumer Packaged Goods (CPG) Customer Experience Solution, announced the addition of Frederik van Os t... |
| 27.11.2023 | Empowering Frontline Employees With Real-Time Feedback Is the Future of CX | New AI-powered software suite from CustomerGauge is enabling thousands of staff in customer-facing roles to transform their interactions with B2B customers. CustomerGauge, the leading provider of B2B Account Experience (AX) software and sol... |
| 21.06.2022 | USOSM Partner Practices Achieve “World-Class” Net Promoter Scores | USOSM President and CEO Richard Hall Praises Partner Practices' Exceptional Net Promoter Scores. This is truly an extraordinary Net Promoter Score achieved by very few companies worldwide. Patient satisfaction is one of the most important m... |
| 19.05.2022 | Seasoned CX Leader Tim Hannington Joins CustomerGauge as Chief Revenue Officer | With CustomerGauge recognized as the leader in B2B, I look forward to working with the team to build on the solid foundation and usher in the next phase of our growth plan. BOSTON (PRWEB) May 19, 2022 CustomerGauge, the leading provider of ... |
| 06.05.2022 | CustomerGauge Announces Best B2B Customer Experience Award Winners—Coca-Cola HBC, Heineken, Dun & Bradstreet, Amongst the Nominees | As the B2B market evolves, it's critical these awards recognize the companies with exceptional B2B customer programs to help set the example for other aspiring B2B companies looking to better serve their accounts. BOSTON (PRWEB) May 06, 202... |
| 03.12.2020 | CustomerGauge Named in Gartner 2020 Magic Quadrant For The Voice of Customer | "Gartner has validated our vision for B2B Account Experience and we believe our call for all B2B organizations to tie their experience data to hard financial outcomes like revenue and retention will be critical to their growth in the c... |
| 27.09.2020 | One-Button Fintech? Where And How Embedded Finance Will Work | Fintech is touching every type of industrygetty |
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