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Cowboy
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Cowboy

https://cowboy.com/
Last activity: 18.12.2025
Active
Categories: DesignEbikesIoTMobilityTechnology
Cowboy is the connected electric bike for urban riders and continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to power riders to map their own paths, and those of the cities they live in, through mindful movement that benefits all. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red Dot bicycle design award 2018 and the Red Dot Best of the Best award for product design in 2019 and 2021. Cowboy operates in Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain, United Kingdom, Sweden, Denmark, and the USA with new moves on the horizon.
Likes
20.95K
Followers
4.66K
Followers
23.17K
Website visits
304.2K /mo.
Mentions
58
Location: Belgium
Employees: 51-200
Phone: +32 2 808 12 86
Total raised: $143.95M
Founded date: 2017

Investors 9

Funding Rounds 6

DateSeriesAmountInvestors
18.12.2025-$17.54M-
27.01.2022-$80M-
23.07.2020Series B$26.67M-
10.01.2020-$4.67M-
16.12.2019-$3.56M-
22.10.2018Series A$11.5M-

Mentions in press and media 58

DateTitleDescription
18.12.2025Cowboy seals majority-stake deal with ReBirth to restart production and stabilise operationsBrussels e-bike company Cowboy has officially closed its deal with ReBirth Group Holding SA — the French mobility group behind renowned cycling brands including Peugeot, Gitane, and Solex. This agreement signals a significant new phase for ...
19.02.2025Belgian ebike company Cowboy shifts assembly operations to FranceToday, Belgian e-bike company Cowboy announced that it had fully moved its assembly operations to France. The shift comes as part of Cowboy’s response to global supply chain disruptions that impacted the entire industry. Unlike brands that ...
09.10.2024Belgium's tech ecosystem maturing: key findings from the 2024 State of Belgian Tech ReportSyndicate One, Bain & Company and Sofina have joined forces to conduct data-driven and qualitative research into Belgium’s maturing technology startup and investment ecosystems. The first result, the inaugural ‘State of Belgian Tech Rep...
13.06.2024Belgium: Nurturing tech talent and entrepreneurship in the heart of EuropeStrategically located in the heart of Europe, Belgium leverages its multilingual and highly educated workforce to foster innovation and entrepreneurship. The nation's tech scene boasts a robust mix of startups, scale-ups, and established co...
19.03.2024Cowboy launches all-road electric bike to attract riders beyond European city centersCowboy is better known for its sleek electric bikes that you can see in many major cities across Europe. And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young adult heading to an office with a laptop...
08.02.2024Cowboy allays e-bike riders’ greatest fears with on-demand repairs and tune-upsCowboy is rolling out a new repairs and service program designed to give its e-bike riders more ways to keep their wheels on the road. The new service option is more reassurance to European Cowboy riders eager to keep their e-bikes on the r...
05.10.2023‘Be optimistic and innovate’ — The legacy of Cowboy founder and e-bike pioneer Karim Slaoui, who has passed awayCowboy, the e-bike startup that creates innovative electric bikes for city riders, has announced that Karim Slaoui, co-founder (pictured above, right), has passed away. Karim stepped down from the board and the day-to-day running of Cowboy ...
05.10.2023In memoriam — Cowboy’s Karim SlaouiIt's with great sadness that we share the news that Karim Slaoui, co-founder of Belgian e-bike company Cowboy, has died aged 36. He passed away on Friday last week. Karim was diagnosed with a rare form of cancer, a synovial sarcoma, in 2019...
05.10.2023Bastille challenges the iconic Brompton bikes with a new folding bicycleMeet Bastille, a new French company that wants to challenge Brompton, the most emblematic brand for folding bicycles. The main difference with the British manufacturer is that Bastille wants to design a folding bike with normal wheels inste...
03.10.2023HCVC is back with a new $75 million deep tech fundParis-based VC firm HCVC just announced the final closing of its second fund, simply called “Fund II.” And the team has managed to raise $75 million (€69 million) so that it can back pre-seed and seed companies in Europe and North America. ...
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