Cello is the world’s first user-led growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale. Our platform allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market products by inspiring and rewarding users to share the products they love.
Category leaders including Demodesk, Pliant, Sastrify, and Unlock rely on Cello to put growth in the hands of their users. Cello is on a mission to supercharge product growth by making word-of-mouth rewarding.
Category leaders including Demodesk, Pliant, Sastrify, and Unlock rely on Cello to put growth in the hands of their users. Cello is on a mission to supercharge product growth by making word-of-mouth rewarding.
Location: Germany, Bavaria, Munich
Employees: 11-50
Total raised: $5.74M
Founded date: 2022
Investors 1
| Date | Name | Website |
| - | First Mome... | firstmomen... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 21.07.2023 | Seed | $3.47M | - |
| 22.09.2022 | Pre-Seed | $2.27M | - |
Mentions in press and media 11
| Date | Title | Description |
| 27.05.2025 | Cello and Lightspeed Announce the Winners of the GTM10 Awards – Honoring the World’s Best GTM Leader in Software | SAN FRANCISCO–(BUSINESS WIRE)–May 27, 2025– Cello and Lightspeed Venture Partners today proudly unveiled the 50 winners of the GTM10 Awards 2025, the first global program recognizing the best Go-To-Market (GTM) leaders across Marketing, Sal... |
| 20.03.2025 | Cello and Lightspeed Announce the GTM10 Awards – Nominations Now Open to Find the Best Go-To-Market Operators in Software | SAN FRANCISCO–(BUSINESS WIRE)–March 20, 2025– The GTM10 Awards, powered by Cello and Lightspeed Venture Partners, is the world’s first annual program dedicated to recognizing the top Go-To-Market (GTM) operators across Customer Success, Gro... |
| 21.07.2023 | Cello Raises €3.1M in Seed Funding | Cello, a Munich, Germany-based provider of a SaaS referrals platform, raised €3.1m in seed funding. The round was led by HV Capital with participation from angel operators such as Allison Pickens (dbt), Phillip Chambers (Workday), Julius Gö... |
| 21.07.2023 | Munich-based SaaS referrals platform Cello has raised €3.1 million | German firm Cello has raised a €3.1 million in, what it is calling, a preempted Seed round led by HV Capital and includes angel investment from Alison Pickens (dbt), Phil Chambers (Workday), Julius Göllner (ARRtist) and Patrick Andrae (Home... |
| 20.07.2023 | RapidCompact erhält 4 Millionen – Cello sammelt 3 Millionen ein – Tripmakery bekommt Millionensumme | Im #DealMonitor für den 20. Juli werfen wir einen Blick auf die wichtigsten, spannendsten und interessantesten Investments und Exits des Tages in der DACH-Region. Alle Deals der Vortage gibt es im großen und übersichtlichen #DealMonitor-Arc... |
| 20.07.2023 | Cello Platform Accelerates Growth with €3.1M Seed Funding | Key Takeaways: Cello, a Munich-based software-as-a-service startup, secured €3.1 million in a recent seed funding round. The funding was led by HV Capital and brings the total funding to €5.4 million after two rounds. The funds raised will ... |
| 22.09.2022 | Cello scores €2.3 million to build word-of-mouth customer acquisition | The cost of customer acquisition is the main factor that limits the top-line growth of SaaS companies. In the current market, growth is being squeezed by external factors, too. On a macroeconomic level, founders are struggling with the new ... |
| 22.09.2022 | Cello Raises €2.3M in Pre-Seed Funding | Cello, a Munich, Germany-based martech startup, raised €2.3m in pre-seed funding. The round was led by byFounders, with participation from Tiny VC, Possible Ventures and Notion Capital, together with operator angels from Youtube, Personio, ... |
| 16.09.2022 | 6 neue Startups: Cello, coapp, Fylet, Necter, Sykell, Ivvi | deutsche-startups.de präsentiert heute wieder einmal einige junge Startups, die zuletzt, also in den vergangenen Wochen und Monaten, an den Start gegangen sind, sowie Firmen, die zuletzt aus dem Stealth-Mode erwacht sind. Übrigens: Noch meh... |
| - | Cello | “Fastest way for any SaaS company to seamlessly integrate a referral program. Open now for early access.” |
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