What is Catch Co?
At Catch Co, our purpose is to rescue people from the indoors by connecting them with America’s top outdoor sport: fishing. More than 50 million Americans fish every year and Catch Co is the industry leader in creating products, content, and experiences that modern anglers love. Most importantly, we aim to be the industry’s most data-driven and customer-centric company.
We are building 3 unique businesses to deliver on that mission:
- Mystery Tackle Box - Founded in 2012, MTB is the most popular fishing subscription service in the world, with over 5 million boxes shipped (and counting!).
- Karl’s Bait and Tackle - Launched in 2018, Karl’s is a unique and exciting ecommerce experience that brings the local tackle shop to the Internet.
- Catch Co. fishing products - Catch Co also designs and develops some of fishing’s most popular and innovative brands and products, sold online and in retail throughout the world.
To support these businesses, we have built a best-in-class foundation of creativity, technology, data, and a fun and supportive culture. We have also built durable partnerships with some of the industry’s most impactful content creators, influencers, product designers, and more.
As we execute against our mission, our team members remain curious, action-oriented, and collaborative. If that sounds like you, we would love to meet you.
At Catch Co, our purpose is to rescue people from the indoors by connecting them with America’s top outdoor sport: fishing. More than 50 million Americans fish every year and Catch Co is the industry leader in creating products, content, and experiences that modern anglers love. Most importantly, we aim to be the industry’s most data-driven and customer-centric company.
We are building 3 unique businesses to deliver on that mission:
- Mystery Tackle Box - Founded in 2012, MTB is the most popular fishing subscription service in the world, with over 5 million boxes shipped (and counting!).
- Karl’s Bait and Tackle - Launched in 2018, Karl’s is a unique and exciting ecommerce experience that brings the local tackle shop to the Internet.
- Catch Co. fishing products - Catch Co also designs and develops some of fishing’s most popular and innovative brands and products, sold online and in retail throughout the world.
To support these businesses, we have built a best-in-class foundation of creativity, technology, data, and a fun and supportive culture. We have also built durable partnerships with some of the industry’s most impactful content creators, influencers, product designers, and more.
As we execute against our mission, our team members remain curious, action-oriented, and collaborative. If that sounds like you, we would love to meet you.
Location: United States, Illinois, Chicago
Employees: 51-200
Total raised: $44M
Founded date: 2012
Investors 1
| Date | Name | Website |
| - | Multiplier... | multiplier... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 01.05.2021 | Series B | $38M | - |
| 02.12.2020 | - | $6M | - |
Mentions in press and media 9
| Date | Title | Description |
| 08.01.2025 | RetailNext: Majority Growth Investment Raised From Battery Ventures | RetailNext – a leader in smart store analytics for optimizing store experiences – announced a strategic majority growth investment from Battery Ventures. This investment will support the expansion of RetailNext’s international team, acceler... |
| 06.01.2025 | RetailNext Receives Growth Investment from Battery Ventures | RetailNext, a Campbell, CA-based company which specializes in smart store analytics for optimizing store experiences, received a growth investment from Battery Ventures. The amount of the deal was not disclosed. The company intends to use t... |
| 06.09.2022 | Catch Co. Partners With RetailNext, Hooks Customers With Experiential Shopping | Fishing brand teams up with a cutting-edge analytics platform to provide next-level retail experiences. RetailNext’s technologies are helping us to use data-driven insights to create the most fulfilling, inclusive, and interactive shopping ... |
| 03.05.2021 | Chicago-based tech startup Catch Co. catches $38 million Series B funding round to modernize the fishing industry | More than 50 million Americans fish every year. In 2017, 16.5% of the U.S. population, ages 6 and up, went fishing at least once. In 2017, 49.1 million people went fishing at least once, according to data from Outdoor Industry. Catch Co is ... |
| 01.05.2021 | Catch Co. Closes $38M Series B Funding | Ross Gordon, Founder and CEO of Catch Co. Catch Co., a Chicago, IL-based fishing brand, content, and commerce platform, closed a $38m Series B funding, which included both primary and secondary capital. The round was led by True Ventures wi... |
| 03.12.2020 | Catch Co. Closes $6M Funding Round | Catch Co., a Chicago, IL-based digital sportfishing brand platform, closed a $6m funding round. The round was led by existing investor Listen Ventures. The company intends to use the funds to continue to expand its business reach and invest... |
| 02.12.2020 | Fishing gear startup Catch Co. raises $6M on the heels of fast growth in 2020 | Catch Co., a startup that sells fishing lures and other gear, raised a new round of capital Wednesday as fishing enthusiasts flock to its products during the Covid-19 pandemic. Catch Co., best known for its subscription box service called M... |
| 31.10.2017 | The 10 Chicago Tech Companies That Raised Money in October | Chicago tech companies saw a steady stream of investments throughout October, collectively raising more than $94 million this month. However, the figure was fairly flat compared to September. October fundings dropped 75 percent from last mo... |
| - | Content & Commerce Platform Catch Co. Closes $38M Funding | Catch Co., a fishing brand, content, and commerce platform, today announced that it has closed a $38 million Series B funding round led by Silicon Valley venture capital firm True Ventures with participation from Chicago-based prior investo... |