Categories: AdTechMeasurementPlatform
Cassandra is the Marketing Measurement platform that incorporates Marketing Mix Modeling, Incrementality testing and Always on Incrementality to measure and allocate your Marketing Mix scientifically.
Investors 2
Mentions in press and media 2
| Date | Title | Description |
| 16.09.2024 | Travel Tech Company Hacks Attribution and Grows 45% in Revenue & 10% in ROI | Boscolo Viaggi’s partnership with Cassandra and t2ó Italia has delivered impressive results.
MILAN, ITALY, September 16, 2024 /EINPresswire.com/ -- Cassandra, an AI-powered marketing mix optimization platform, is proud to share its latest c... |
| - | Cassandra | “Cassandra is the first self-service software that guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI.” |
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