Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv.
Location: United States, New York
Employees: 201-500
Founded date: 2005
Investors 2
| Date | Name | Website |
| - | Lee Equity... | leeequity.... |
| - | Audax Priv... | audaxpriva... |
Mentions in press and media 26
| Date | Title | Description |
| 10.12.2025 | Cadent Acquires YouTube Innovator VuePlanner to Redefine Video Activation | Cadent, a predictive advertising company and a portfolio company of Novacap, today announced that it has acquired VuePlanner, a leader in YouTube video ad planning, optimization, and measurement. With this acquisition, Cadent expands its ca... |
| 24.10.2025 | OpenX Expands Leadership to Simplify Programmatic Advertising | OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operation... |
| 03.10.2025 | Cadent Achieves Double-Digit Upfront Growth with Predictive AI Power | Cadent, the predictive advertising company, today announced the close of its annual Upfront with 26% year over year growth as advertisers embrace an approach that unifies audiences across all media to improve holistic business outcomes. Cad... |
| 19.08.2025 | Viant Announces Appointment of New Head of Corporate Development | Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of industry veteran Eric Sterns as Head of Corporate Development to lead the company’s M&A program and help dr... |
| 20.08.2024 | AdTheorent Won Best Cookieless Marketing Solution in 2024 MarTech Awards | MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that AdTheorent, Inc., a machine lea... |
| 18.04.2024 | Continuum Media welcomes Becky Lofstrom to Lead New MSP | Continuum Media, an industry leader in media and advertising solutions, is excited to announce the addition of Becky Lofstrom as the Head of our new Managed Service Platform (MSP). This strategic hire marks the company’s commitment to empow... |
| 16.04.2024 | Cadent and Stirista Partner to Make it Easier for Marketers to Target Across Linear, Addressable, Digital and CTV | Logo Partnership Strengthens Best In-Class Audience Targeting and Measurement Solutions for Marketers in Cookie-less Future NEW YORK AND SAN ANTONIO, April 16, 2024 /PRNewswire-PRWeb/ -- Cadent, the largest independent solutions provider fo... |
| 02.04.2024 | USA-based Cadent to acquire AdTheorent | USA-based one of the largest independent solutions providers for converged TV advertising, Cadent announced a definitive agreement to acquire all outstanding shares of AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pion... |
| 01.04.2024 | Cadent to Acquire AdTheorent, for Approx. $324M | Cadent, a NYC-based independent solutions providers for converged TV advertising, is to acquire AdTheorent (Nasdaq: ADTH), a NYC-based machine learning pioneer and industry leader delivering measurable value for programmatic advertisers, fo... |
| 01.04.2024 | Cadent announces intent to acquire performance ad pioneer AdTheorent | Cadent, one of the largest independent solutions providers for converged TV advertising, announced a definitive agreement to acquire all outstanding shares of AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer and i... |
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