We’re Hi! - it’s short for Human Improvement. We’re launching in the first half of 2020 on a mission to help humans’ lives a bit better by making it easier to make smart decisions.
We’re starting with food, more specifically, we’re starting with protein powder. We got tired of seeing giant plastic jugs filled with ingredients from unsustainable sources and we wanted to see something different and knew others would too.
Our approach is simple - make things simple, be good to people and the world we live in and bring some fun to it. We think everything begins with good communication and good product. Some people call that branding. We call it being human.
We’re starting with food, more specifically, we’re starting with protein powder. We got tired of seeing giant plastic jugs filled with ingredients from unsustainable sources and we wanted to see something different and knew others would too.
Our approach is simple - make things simple, be good to people and the world we live in and bring some fun to it. We think everything begins with good communication and good product. Some people call that branding. We call it being human.
Location: United States, California, Santa Monica
Employees: 1-10
Founded date: 2019
Investors 1
| Date | Name | Website |
| - | Pure Imagi... | pureimagin... |
Mentions in press and media 2
| Date | Title | Description |
| 22.10.2021 | Edible insects in focus, part I: CPG 2nd wave focuses on benefits, not bugs... 'It’s like taking Jello and saying, ‘Hey! we've got a bunch of ground up cow bones and sugar. You want some?' | On paper, crickets tick all the boxes. They are low in fat, but high in complete protein (60-70%), packed with calcium, iron, vitamin B12 and long-chain omega-3s (which you won’t find in plant protein isolates), and super-efficient at conve... |
| 22.10.2021 | Edible insects in focus, part I: CPG 2nd wave focuses on benefits, not bugs... 'It’s like taking Jell-O and saying, ‘Hey! we've got a bunch of ground up cow bones and sugar. You want some?' | On paper, crickets tick all the boxes. They are low in fat, but high in complete protein (60-70%), packed with calcium, iron, vitamin B12 and long-chain omega-3s (which you won’t find in plant protein isolates), and super-efficient at conve... |