Quenching a curious thirst to balance mind and body, Boisson was born out of a love of mixology and a shared necessity of well-being. Our vision is to progress the act of drinking, making it more positive and inclusive.
We don't carry every brand; instead, our team is passionate about curating only the highest quality options out there. Our alternatives to wine, beer, spirits, apéritifs, barware, and more, provide sophisticated sips to those looking for alternatives to alcohol, no matter their reasons why.
With five locations in NYC, an upcoming launch in LA, further US expansion, and a 24/7 online shop, our offerings are available nationwide.
We don't judge. We don't preach. We celebrate The Glass Half Full.
We don't carry every brand; instead, our team is passionate about curating only the highest quality options out there. Our alternatives to wine, beer, spirits, apéritifs, barware, and more, provide sophisticated sips to those looking for alternatives to alcohol, no matter their reasons why.
With five locations in NYC, an upcoming launch in LA, further US expansion, and a 24/7 online shop, our offerings are available nationwide.
We don't judge. We don't preach. We celebrate The Glass Half Full.
Location: United States, New York
Employees: 51-200
Total raised: $17M
Founded date: 2021
Investors 1
| Date | Name | Website |
| 07.10.2022 | CAA Ventur... | connectven... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 27.09.2023 | - | $5M | - |
| 04.08.2022 | Seed | $12M | - |
Mentions in press and media 6
| Date | Title | Description |
| 07.01.2026 | NYC's Best Bars For NA Awards Winners Announced as Dry January Begins | Bright Nights Social and Boisson are proud to announce the winners of NYC's Best Bars for NA 2025, the first awards program recognizing excellence in alcohol-free hospitality across New York City. This new initiative highlights the bars tha... |
| 04.12.2025 | NYC's non-alcoholic bar awards launch ahead of Dry January | A new award celebrates New York City's growing non-alcoholic hospitality scene, with winners to be announced in January 2026. Created by Third Place Bar, an alcohol-free community, in collaboration with non-alcoholic retailer Boisson, the p... |
| 29.01.2025 | Nooh by Château La Coste, A Luxury Non-Alcoholic Wine from Provence, Announces National Retail Launch with Boisson | Nooh by Château La Coste The newly released Nooh by La Coste collection will be available for purchase nationwide on Boisson as the latest addition to their highly-curated retail and distribution portfolio. NEW YORK, Jan. 29, 2025 /PRNewswi... |
| 27.09.2023 | Boisson Raises $5M in Bridge Funding | Boisson, a New York-based large non-alcoholic beverage retailer, raised $5M in bridge funding. Backers included Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures. The company intends to use the funds to accelerate dom... |
| 20.11.2022 | A new trend is brewing: Nonalcoholic beers & mocktails | One of the biggest breweries on the East Coast, Athletic Brewing, in Stratford, Conn., was founded in 2017, and today is a Top 20 craft brewer by size in the country, out of more than 9,000 craft breweries. But there's one thing you won't f... |
| 04.08.2022 | Boisson Raises $12M in Seed Funding | Boisson, a NYC-based non-alcoholic beverage retailer, raised $12M in seed funding. The round, which brought the valuation to $47M, was led by Connect Ventures, the investment partnership between entertainment and sports agency Creative Arti... |