Reduces juice sugars by 30%-80% Better Juice Ltd. is the first foodTech startup to introduce innovative technology to reduce all types of sugars in orange juice. The patent-pending technology uses all-natural ingredients to convert monosaccharides and disaccharides (fructose, glucose, and sucrose) into prebiotic and other non-digestible fibers and sugars, while keeping the beverage’s juicy flavor. Popular juices have nearly 1 oz. (25 g) of sugar per 1-cup (250 ml) serving. Traditional juicing methods remove nearly all natural dietary fiber and fiber’s intrinsic health and satiety benefits. Technology that converts sugar into fiber Better Juice harnesses a natural enzymatic activity in non-GMO microorganisms to convert a portion of the fruit sugars into fibers and other non-digestible natural sugars. The solution inserts a simple pass-through step in the juicing process, preserving the great flavor and the fruits’ full complement of vitamins, minerals and other nutrients, suitable for high-end industrial systems, and restaurants. Award-winning startup Better Juice won the Most Innovative Technology Award at the 2018 Startup Innovation Challenge at Health Ingredients Europe, and earned the Enhanced European Innovation Council’s prestigious Horizon 2020 Phase 1 Grant to boost growth, innovation and scale-up. Fruitful beginnings Better Juice was established in 2017 by a team of food professionals along with Hebrew University and seed investor, the Kitchen Hub foodtech incubator. Founder and CEO Eran Blachinsky, PhD, MBA, a veteran chemical and food industry executive with R&D, business and leadership expertise. CSO Roni Shapira, PhD, is a senior academician, product development specialist and regulatory advisor in food and beverage microbiology. Partner, COO and VP of Business Development Gali Yarom is a seasoned food industry executive, with expertise in large-scale operations, management and strategic partnerships.
Location: Israel, Center District, Rehovot
Employees: 11-50
Total raised: $8M
Founded date: 2017
Investors 1
| Date | Name | Website |
| - | Emil Capit... | emilcapita... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 23.06.2021 | Seed | $8M | - |
Mentions in press and media 11
| Date | Title | Description |
| 14.02.2025 | Future Food-Tech San Francisco 2025: 61 Startups to Showcase the Future of Food | The upcoming Future Food-Tech Summit, set to take place in San Francisco on March 13-14, 2025, will feature 61 startups and scale-ups presenting innovations in food technology. The event, recognized as a hub for investment and collaboration... |
| 24.06.2024 | Better Juice Introduces Sugar-Reduction Technology for Sorbet Manufacturers | Better Juice has expanded its sugar-reduction technology to include fruit sorbets, reducing sugar content by 50% to 70% and lowering calories by 40%, allowing manufacturers to formulate their products with reduced sugar content. “We succeed... |
| 17.01.2024 | Juice… with up to 80% less sugar? Ingredion Ventures leads series A at Israeli foodtech co Better Juice | Ingredion’s venture arm Ingredion Ventures has led a series A round at Better Juice, an Israeli startup behind enzymatic technology that converts up to 80% of the sugars in fruit juice into dietary fibers and non-digestible sugars without i... |
| 22.07.2022 | The Week in Agrifoodtech: String Bio raises $20m, SVG heads south with $50m agtech fund | Indian biotech company String Bio landed Series B funding this week and announced plans to turn methane into alternative protein. California’s SVG Ventures announced a new fund specifically supporting the ag sectors in Australia and New Zea... |
| 14.07.2022 | ‘Our first sparkling product has been an absolute hit…’ Wize Tea: from hunch to sparkling coffee leaf tea | “We've made a major stride into the future of beverage and the evolution of our brand,” said Max Rivest, CEO and co-founder at Wize Tea, the world’s first coffee leaf tea company. Five years ago, the Vancouver-based firm (originally call... |
| 13.12.2021 | Better Juice is Going Commercial with Sugar Reduction Deal | REHOVOT, Israel, Dec. 13, 2021 /PRNewswire/ -- FoodTech start-up Better Juice, Ltd. sealed its first commercial deal to bring reduced-sugar juices one step closer to supermarket beverage aisles. The company inked an agreement with a major U... |
| 23.06.2021 | Better Juice raises $8 million | REHOVOT, ISRAEL — Better Juice, Ltd., a beverage technology startup focused on reducing sugars in natural juices, raised $8 million in a seed funding round led by iAngels, with participation from Maverick Ventures, Food Tech Lab TFTL, The K... |
| 23.06.2021 | Better Juice Raises $8 Million in Seed Funding | REHOVOT, Israel, June 23, 2021 /PRNewswire/ -- Better Juice, Ltd., the first company to reduce all sugars from natural juices, announces it has raised US$8M in seed-round investment. This new influx of support was led by iAngels, Israel and... |
| 23.06.2021 | Better Juice Raises $8M in Seed Funding | Better Juice, Ltd., a Rehovot, Israel-based company involved in reducing all sugars from natural juices, raised US$8M in seed funding. The round was led by iAngels, with participation from Maverick Ventures, Food Tech Lab TFTL, The Kitchen ... |
| 30.08.2019 | Better Juice to Build Pilot Plant for Low-Sugar Orange Juice | ©Better Juice Better Juice, Ltd., the first foodTech startup to develop innovative technology to reduce all types of sugars in orange juice, and Citrosuco S.A, Brazil, one of the largest orange juice producers worldwide, are teaming up. The... |
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