Founded in 2011 by Amy Jain and Daniella Yacobovsky Fiala, BaubleBar has quickly become an industry leader in the accessories space. Taking their motto of “Embellish Every Day” quite literally, the brand has consistently aimed and succeeded at ensuring every customer can express themselves with ease.
While the company got its start creating fashion jewelry, they knew that their cheerful and unique vision could go so much further. Since then, BaubleBar’s assortment has expanded to include fine jewelry, hair and tech accessories, as well as home décor.
In addition, BaubleBar has launched major partnerships with some of the most recognizable brands in the world, including Disney, the NBA, and the NFL.
The brand is available on BaubleBar.com and in over 300 premier retailers globally, including Nordstrom, Bloomingdale’s, Neiman Marcus, ULTA, Harvey Nichols, and Revolve. BaubleBar’s exclusive line at Target, SUGARFIX, is found at every Target location across the US.
While the company got its start creating fashion jewelry, they knew that their cheerful and unique vision could go so much further. Since then, BaubleBar’s assortment has expanded to include fine jewelry, hair and tech accessories, as well as home décor.
In addition, BaubleBar has launched major partnerships with some of the most recognizable brands in the world, including Disney, the NBA, and the NFL.
The brand is available on BaubleBar.com and in over 300 premier retailers globally, including Nordstrom, Bloomingdale’s, Neiman Marcus, ULTA, Harvey Nichols, and Revolve. BaubleBar’s exclusive line at Target, SUGARFIX, is found at every Target location across the US.
Location: United States, New York
Employees: 201-500
Total raised: $48.6M
Founded date: 2011
Investors 6
| Date | Name | Website |
| - | Founder Co... | foundercol... |
| - | Grape Arbo... | grapearbor... |
| - | Greycroft | greycroft.... |
| - | Accel Part... | accel.com |
| - | Trinity Ca... | trinitycap... |
| - | Comcast Ve... | comcastven... |
Funding Rounds 5
| Date | Series | Amount | Investors |
| 29.03.2017 | - | $13M | - |
| 25.01.2016 | Series C | $20M | - |
| 29.07.2014 | - | $10M | - |
| 23.07.2012 | - | $4.5M | Greycroft |
| 03.12.2010 | - | $1.1M | Founder Co... |
Mentions in press and media 28
| Date | Title | Description |
| 07.10.2025 | Gold prices keep rising, and jewelry companies are sounding the alarm | Some jewelry companies that aim to offer gold products at lower price points are beginning to sound the alarm on higher prices for the precious metal. Gold has risen significantly over the past year, reaching record highs amid recession fea... |
| 08.02.2025 | The Hunt Family: A Legacy of Wealth, Sports, and Influence | The Kansas City Chiefs are more than just a football team. They are a symbol of a dynasty. At the heart of this legacy is the Hunt family, a name synonymous with wealth, sports, and a unique American story. The family’s journey began with H... |
| 07.02.2025 | 'A Light Bulb Went Off' When Erin Andrews Saw a Glaring Gap in the Sports Market. Now, Taylor Swift Wears Her Clothing Line. WEAR by Erin Andrews co-founders Erin Andrews and Constance Schwartz-Morini... | If you really want a product, but it doesn't exist, do what Erin Andrews did: launch a company to make it yourself. While working at Super Bowl 50, the superstar broadcaster found herself wishing that a company made fashion-forward fan appa... |
| 17.04.2023 | BaubleBar Launches Accessories Line With MLB | BaubleBar launches new accessories line with the MLB.BaubleBar |
| 30.11.2021 | The 104 best extended Black Friday 2021 deals you can still shop | New York Post may be compensated and/or receive an affiliate commission if you buy through our links. More On: black friday 66 best Christmas gift ideas for boyfriends: Adidas, Herschel and more The 63 best holiday gifts your wife will love... |
| 28.11.2021 | The 104 best extended Black Friday 2021 deals you can still shop | NY Post may be compensated and/or receive an affiliate commission if you buy through our links. More On: black friday Target Cyber Monday 2021: The 25 best deals to shop now The best 112 Cyber Monday 2021 deals you can shop right now The vi... |
| 23.08.2018 | Get With The Flock: 15 Flamingo Fashion Buys | Bird’s the word. Specifically, flamingos. Trendsetters have been flocking to the long-legged feathered friends as the cheeky emblem of choice and they are everywhere, from home décor to bathing suits to clutches. Scoop up one of these flami... |
| 19.06.2017 | Aspect Ventures is raising its second fund | Aspect Ventures, the San Francisco-based early-stage venture firm founded in 2014 by longtime VCs Jennifer Fonstad and Theresia Gouw, has begun raising its second fund, and the outfit is looking to raise up to $175 million, shows an SEC fil... |
| 23.02.2016 | How AppLovin, BaubleBar, and Moet Hennessey measure marketing success | What if you could get 100 percent return on every advertising dollar spent? Or increase your company’s average order value by 300 percent? Tougher still, what if you could measure marketing effectiveness when you don’t directly touch the cu... |
| 23.02.2016 | How AppLovin, BaubleBar, and Moet Hennessey measure marketing success | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! What if you could get 100 percent return on every... |
Show more