In 1971 young Johnny Morris, frustrated by the lack of tackle in local stores, rented a U-Haul trailer and took off across the country filling it with the newest premium fishing tackle he could find.
When he returned home to Springfield, Missouri, Johnny started in the fishing business with eight feet of space in his dad’s liquor store which became a popular stopping-off place for local and out-of-state fishermen on the way to the Ozark’s famous bass lakes.
A number of these anglers started calling when they got back home wanting Johnny to send them some of his specialized Bass Pro Shops tackle. In 1974, in response to this demand, he printed and mailed his first Bass Pro Shops catalog. Today, outdoor enthusiasts around the world look forward to opening the mail and getting their favorite Bass Pro Shops catalog, while many enjoy visiting and shopping basspro.com.
In 1978, Johnny introduced the first professionally rigged boat, motor and trailer fish-ready package. The Bass Tracker boat “package” revolutionized the marine industry. Huge boat showrooms are featured in every Bass Pro Shops store.
Bass Pro Shops today isn’t just fishing. It is an outdoor retail leader in hunting, camping, nature gifts, outdoor cooking, and much more.
From that simple beginning, Bass Pro Shops has become one of America’s premier outdoor retailers with destination outdoor retail stores across America and Canada, serving over 75 million sportsmen a year. Each store is unique and offers a truly unforgettable shopping experience - as close to the Great Outdoors as you can get indoors!
When he returned home to Springfield, Missouri, Johnny started in the fishing business with eight feet of space in his dad’s liquor store which became a popular stopping-off place for local and out-of-state fishermen on the way to the Ozark’s famous bass lakes.
A number of these anglers started calling when they got back home wanting Johnny to send them some of his specialized Bass Pro Shops tackle. In 1974, in response to this demand, he printed and mailed his first Bass Pro Shops catalog. Today, outdoor enthusiasts around the world look forward to opening the mail and getting their favorite Bass Pro Shops catalog, while many enjoy visiting and shopping basspro.com.
In 1978, Johnny introduced the first professionally rigged boat, motor and trailer fish-ready package. The Bass Tracker boat “package” revolutionized the marine industry. Huge boat showrooms are featured in every Bass Pro Shops store.
Bass Pro Shops today isn’t just fishing. It is an outdoor retail leader in hunting, camping, nature gifts, outdoor cooking, and much more.
From that simple beginning, Bass Pro Shops has become one of America’s premier outdoor retailers with destination outdoor retail stores across America and Canada, serving over 75 million sportsmen a year. Each store is unique and offers a truly unforgettable shopping experience - as close to the Great Outdoors as you can get indoors!
Location: United States
Employees: 10001+
Phone: (800)227-7776
Founded date: 1972
Investors 1
| Date | Name | Website |
| - | Ridgemont ... | ridgemonte... |
Mentions in press and media 31
| Date | Title | Description |
| 22.01.2026 | Bass Pro hopes to reel in 180 workers at Loveland hiring events | Getting your Trinity Audio player ready... Outdoor-recreation retailer Bass Pro Shops, which plans to open a 129,000-square-foot store in Loveland this year, is looking to hire more than 180 full-time and part-time employees across all depa... |
| 22.12.2025 | Most US adults aren’t making year-end charitable contributions, new AP-NORC poll finds | Getting your Trinity Audio player ready... By JAMES POLLARD and LINLEY SANDERS NEW YORK (AP) — Most Americans aren’t making end-of-year charitable giving plans, according to the results of a new AP-NORC poll, despite the many fundraising ap... |
| 16.05.2025 | Courtyard by Marriott Springfield Airport Unveils Fresh Renovation, Enhancing Comfort and Convenience for Modern Travelers | Thoughtful Upgrades Reinforce the Hotel's Role as a Gateway to Springfield and the Ozarks SPRINGFIELD, Mo., May 16, 2025 /PRNewswire-PRWeb/ -- Atrium Hospitality, one of the nation's largest hotel owners and operators, proudly announces the... |
| 25.03.2025 | Инвестиции в отдых и спорт | - |
| 25.09.2024 | Business | Survey: 43% of Americans have at least one unused gift card | More than 1 in 3 Americans have lost money with a gift card misstep. That’s 34% total, with overlap among 20% who let a gift card expire, 17% who lost a gift card and 12% who had a store go out of business before they used their gift card.U... |
| 17.08.2024 | Johnston takes Progressive Bassmaster Angler of the Year title with big rally | WADDINGTON, N.Y., Aug. 17, 2024 /PRNewswire/ -- After finishing in 31st place Friday, his second-straight frustrating day on the St. Lawrence River, Chris Johnston still managed a smile. "I might have one trick up my sleeve still,"... |
| 24.06.2024 | The Circumstances May Not Change, But Your Perspective Can | The Country Road Perspective - Finding Purpose in the Journey Xulon Press presents one woman's experience with the difficulties of life. CRETE, Neb., June 24, 2024 /PRNewswire-PRWeb/ -- Author Jody G. Vondra recounts her battles with grief ... |
| 27.05.2024 | What's open and closed for Memorial Day? See which stores and restaurants are operating today. | With Memorial Day finally here, Americans from coast to coast are gearing up to celebrating the holiday with family and friends, or perhaps quietly solo. Whether you're hosting a barbecue or attending one, you may find yourself in need of a... |
| 07.05.2024 | L2 CAPITAL ACQUIRES RAPIDLY GROWING AND PREMIUM BRAND FOR BARBEQUE PRODUCTS AND APPOINTS INDUSTRY VETERAN SCOTT JENSEN TO THE LEAD ROLE | DEVON, PENNSYLVANIA – May 1, 2024 – L2 Capital announced that it has simultaneously completed the acquisition of Kosmos Q, LLC (“Kosmos Q” or the “Company”) ( www.KosmosQ.com) and appointed Scott Jensen as CEO. Kosmos Q is a rapidly growing... |
| 28.04.2024 | Commentary | Opinion: Johnathan Williams: Large retailers don’t have smokestacks, but they generate a lot of pollution | By Johnathan Williams Did you receive a mail-order package this week? Carriers in the U.S. shipped 64 packages for every American in 2022, so it’s quite possible. That commerce reflects the expansion of large-scale retail in recent decades,... |
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