Awear is a "Frequent Flyer" program for fashion. Awear has created a IoT solution where consumers are encouraged to buy, and will be rewarded for wearing, a brand they love while the brand collects valuable post-sale data about their consumers that will enable repeat sales. Harnessing the power of IoT and big data analytics, brands can communicate, engage and reward their consumers in real-time. Recently, Awear partnered with a major global brand to launch a smart collection which will include shirts, denim and skirts.