Auror is the platform for retailers to prevent crime, reduce loss, and make stores safer. It does this by transforming intel reported by frontline teams into intelligence - intelligence that removes offender anonymity and enables teams to safely prevent crime.
Location: New Zealand
Employees: 51-200
Founded date: 2012
Investors 4
| Date | Name | Website |
| - | Folklore | folklore.v... |
| - | New Zealan... | nzgcp.co.n... |
| - | Global Fro... | gd1.vc |
| 05.02.2022 | Movac | movac.co.n... |
Mentions in press and media 13
| Date | Title | Description |
| 03.04.2026 | M&S says Auror platform cuts store violence and theft | - |
| 27.11.2025 | Victoria Police use Auror tech to tackle organised retail crime | - |
| 29.10.2025 | Auror launch a responsible facial recognition integration for retailers | Global retail crime intelligence leader, Auror, has launched Subject Recognition to help retailers deploy facial recognition technology safely and responsibly. DENVER, CO, UNITED STATES, October 29, 2025 /EINPresswire.com/ -- Retail crime i... |
| 18.11.2024 | Fundraising unpacked: Not all startup rounds are created equal | Claire Bristow. Source: SmartCompany via Canva. article-article-body Startup fundraising announcements are a regular feature of tech and finance media, but not all headline numbers are created equal. Often, the headline number can be a mix ... |
| 18.11.2024 | Luke Anear steps down as SafetyCulture CEO | L-R: SafetyCtulture's Luke Anear and incoming CEO Kelly Vohs. Source: SafetyCulture article-article-body SafetyCulture has announced a leadership shakeup, with founder Luke Anear stepping down as CEO. Kelly Vohs is set to take over as chief... |
| 15.11.2024 | Why this startup expert says you should fall out of love with dating apps | Source: Adobe article-article-body Dating apps have given us the wrong idea about love. They have conditioned us to believe that connection sparks when we’re alone in the antiseptic confines of the digital world — a sterile, controlled, alg... |
| 13.11.2024 | Auror raises AUD $72.6m to tackle retail crime globally | Auror has secured AUD $72.6 million in a Series C funding round to boost its research and development and expand internationally. The funding round was led by Reinventure Australia, Axon Enterprise, and W23 Global. This financial backing ai... |
| 23.05.2024 | 20 rising startups in Australia and New Zealand | Premium Content It takes our newsroom weeks - if not months - to investigate and produce stories for our premium content. You can’t find them anywhere else. TIA Bot · 2d ago · 1 min read20 rising startups in Australia and New Zealand Which ... |
| 21.09.2023 | Retailers Are Rapidly Scaling Surveillance of Australian Consumers — Why This Is a Red Flag | IT professionals across sectors that interact with consumers, and retail in particular, need to make themselves aware of the implications of surveillance capitalism because, while there are many legitimate uses that surveillance is being us... |
| 09.12.2021 | Investment Notes - Auror | We are excited to announce Movac Fund 5’s investment in Auror. Movac led the company’s $30m Series B round, alongside Folklore, GD1 and Shasta Ventures. Auror provides a crime intelligence system to brick and mortar retailers. It’s used by ... |
Show more