| Date | Title | Description |
| 26.03.2026 | UX-исследование первой сессии и активации в DeFi приложениях | Введение
Пользователи DeFi‑приложений — независимо от опыта — в первой сессии сталкиваются с нагрузкой, где нужно разбираться в ключах, адресах, комиссиях, пулах ликвидности и пр., что становится причиной финансовых ошибок и высокой доли от... |
| 10.03.2026 | Marketing Mix Modelling: Measuring Cross-Channel Effectiveness in a Privacy-First World | Share
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A global beverage company spends $340 million annually across television, digital display, paid social, search, out-of-home, and sponsorship channels, yet its CMO cannot answer a straightforward question from t... |
| 10.03.2026 | Privacy-Enhancing Technologies in AdTech: Differential Privacy, On-Device Processing and Secure Computation | Share
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A streaming entertainment platform with 48 million subscribers wants to measure whether its new brand awareness campaign on a major social media network actually drove subscription sign-ups, but it cannot share... |
| 10.03.2026 | Mobile Marketing Automation: Push Notifications, In-App Messaging and Lifecycle Engagement at Scale | Share
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A meal delivery app with 3.8 million monthly active users across Southeast Asia faces a problem that keeps its growth team awake at night: 68 percent of users who download the app and complete their first order... |
| 10.03.2026 | Geotargeting and Location-Based Marketing: Proximity Technology and Spatial Analytics | Share
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A national quick-service restaurant chain with 2,400 locations across the United States launches a geotargeted mobile advertising campaign designed to drive foot traffic during the competitive weekday lunch per... |
| 09.03.2026 | Mobile Marketing Technology: Platforms, Push Notifications and the App Economy | Share
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Mobile has achieved unprecedented dominance in digital engagement. Fifty-eight percent of global web traffic now originates from mobile devices, and in many emerging markets mobile is the primary, often only, m... |
| 03.03.2026 | PositiveSingles Marks March 16 as STD Testing Day | PositiveSingles highlights March 16 as STD Testing Day, encouraging regular testing and informed sexual health decisions.
The PositiveSingles platform emphasizes privacy, community support, and responsible health disclosure for its members.... |
| 01.02.2026 | BiCupid® Introduces Linked Partner Profiles for Bisexual Singles and Couples | LOS ANGEELS, CA, UNITED STATES, January 31, 2026 /EINPresswire.com/ -- In online dating, unclear relationship context can lead to misunderstandings, particularly for bisexual couples and partnered users. On many platforms, relationship stat... |
| 29.01.2026 | AI injects new impetus into gaming sector | A visitor tries out a smartphone game during a high-tech expo in Shanghai in July. CHINA DAILY
Artificial intelligence has dramatically increased the speed and volume at which games reach the market, according to a recent report released by... |
| 28.01.2026 | AI, innovation and culture help China's gaming industry gain global appeal: China Daily editorial | BEIJING, Jan. 28, 2026 /PRNewswire/ -- China's gaming industry has emerged as a major force on the global stage in recent years, built on a strong domestic market and driven by technological innovation, cultural integration and globalizatio... |
| 19.01.2026 | iFlytek’s SuperAgent aims to make AI the new marketing infrastructure | As artificial intelligence becomes more deeply embedded in marketing, single-function agents are increasingly proving inadequate for real-world use cases, which tend to be too complex and interconnected for narrowly scoped tools.
That limit... |
| 08.01.2026 | Adtech Titans adjoe and LINE Redefine Mobile Gaming Monetization in Taiwan | adjoe and LINE announce a landmark partnership in Taiwan. They integrate Playtime, adjoe's acclaimed rewarded gaming experience, into LINE's dominant communication ecosystem. Users will earn valuable LINE POINTS by discovering and engaging ... |
| 07.01.2026 | adjoe Enters Strategic Partnership with LINE to Redefine Monetization Through Mobile Gaming Offerwalls | SINGAPORE, Jan. 7, 2026 /PRNewswire/ -- adjoe, global leading provider of mobile advertising solutions specializing in rewarded ads, announced a landmark partnership with LINE, Taiwan's premier communication ecosystem used by over 94% of th... |
| 07.01.2026 | adjoe Forges Strategic Partnership with East Asia Super App LINE to Redefine Monetization Through Mobile Gaming Offerwalls | SINGAPORE, Jan. 7, 2026 /PRNewswire/ -- adjoe, global leading provider of mobile advertising solutions specializing in rewarded ads, announced a landmark partnership with LINE, Taiwan's premier communication ecosystem used by over 94% of th... |
| 10.12.2025 | GenAI Adoption Accelerated Across the App Ecosystem in 2025 | GenAI adoption accelerated across the app ecosystem, according to analysis from Apps Flyer, with installs up 16% and category spend reaching $824M across iOS and Android.
GenAI apps ranked among the fastest-growing categories of the year, n... |
| 23.10.2025 | AppsFlyer Powers Walmart Connect Mexico’s Omnichannel Retail Media | AppsFlyer today announced its collaboration with Walmart Connect Mexico, one of LATAM’s leading retail media networks, to support the retailer’s next phase of omnichannel retail media, empowering brand partners with secure data collaboratio... |
| 05.09.2025 | AppsFlyer Named to the 2025 Forbes Cloud 100 for the Fifth Time | AppsFlyer has been named to the Forbes 2025 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners. This marks the fifth time that AppsFlyer h... |
| 01.09.2025 | Martech-Driven Mobile App Analytics: Turning Data into User Insights | The increase in mobile-first experiences has disrupted the ways that companies communicate with their audiences, and mobile apps are at the center of this new digital economy. However, many companies find it hard to manipulate such data in ... |
| 28.08.2025 | Chinese Online Retailers Shift Global Marketing Gears as Tariffs, Costs Climb, Report Says | (Yicai) Aug. 28 -- Faced with rising import tariffs and soaring customer acquisition costs, Chinese e-commerce giants such as Shein and Temu are rewriting their global marketing playbooks at speed, according to new research.
Leading Chinese... |
| 19.08.2025 | Aghanim Unveils Checkout 2.0, Kinetic Framework & More to Power the Future of Game Commerce | Aghanim - a fast-growing fintech organization with over 250 web-based game hubs, built using its innovative Game Hub Builder, is now unveiling the next generation of tools to power direct-to-consumer (DTC) strategy for video games.
LOS ANGE... |
| 23.07.2025 | Une Application de Rencontres Haut de Gamme, MillionaireMatch, Désormais Disponible en France | PARIS, FRANCE, July 23, 2025 /EINPresswire.com/ -- MillionaireMatch, la première plateforme mondiale de rencontres pour millionnaires et célibataires à succès, est désormais disponible en France. L’application est ouverte aux inscriptions e... |
| 22.07.2025 | AppsFlyer: Tariffs Prompt eCommerce Budget Shift; UA Spend $4.6B | AppsFlyer’s 2025 State of eCommerce App Marketing report reveals a dramatic shift in global growth strategy: China-based eCommerce apps, now responsible for 85% of worldwide iOS user acquisition spend, have begun reallocating budgets from t... |
| 21.07.2025 | MillionaireMatch, die exklusive Dating-App für Millionäre, jetzt in Deutschland verfügbar | BERLIN, GERMANY, July 21, 2025 /EINPresswire.com/ -- MillionaireMatch, die weltweit größte Community für Millionärs-Dating und geschäftliches Networking, ist ab sofort für Singles in Deutschland verfügbar. Die App ist nun für die Registrier... |
| 18.07.2025 | AppsFlyer Debuts AI-Powered MCP | AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines how marketing teams access data ... |
| 11.07.2025 | Rittenhouse Ventures: Over $75 Million In AUM Following Fund III Closing | Rittenhouse Ventures, a firm with over 15 years of experience backing the country’s top early-stage software founders, announced the closing of Fund III. This new fund will build on the firm’s strong track record of investing in capital-eff... |
| 09.07.2025 | MMP platform Linkrunner raises Rs 5 Cr Pre-seed funding from Titan Capital | Linkrunner, an app attribution and analytics platform (MMP), has raised Rs 5 crore in a pre-seed funding round led by Titan Capital. Angel investor Samir Sood and early-stage venture firm 2AM.VC also participated.
In addition to driving pro... |
| 03.03.2025 | OPPO Ads Connect 2025: A New Era of Marketing in Southeast Asia | In the bustling heart of Singapore, OPPO Ads unveiled its ambitious vision for the future of marketing at the OPPO Ads Connect 2025 Southeast Asia Salon. This event, held on February 20, 2025, marked a significant milestone for OPPO Ads as ... |
| 26.02.2025 | OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint | SINGAPORE – Media OutReach Newswire – 26 February 2025 – On February 20, the “Exploring New Growth” OPPO Ads Connect 2025 Southeast Asia Salon was successfully held in Singapore alongside the launch of OPPO Ads’ new Device+ Marketing Soluti... |
| 13.02.2025 | Тайны рейтингов: как добиться стабильно высокого рейтинга Android-приложения? | По данным исследований (Data.ai, Sensor Tower, Statista), Android-приложения имеют на 10-30% более низкие оценки, чем iOS-аналоги. Например, приложение может получить 4,5 на iOS и 3,5-4,0 на Android.
Меня зовут Анастасия Симонова, я Android... |
| 02.02.2025 | Мобильная разработка за неделю #573 (27 января — 2 февраля) | В новом дайджесте рассказываем о том, как Android управляет памятью, и смотрим под капот потокам, объясняем нюансы разработки PWA для Банка и программируем открытиями, исследуем удаление приложений в 2024 году, смешиваем цвета, ищем путь к ... |
| 29.01.2025 | SplitMetrics Expands Partnership with AppsFlyer as Premier Partner | Octa, an online trading app, boosted its user acquisition efforts thanks to SplitMetrics Acquire and AppsFlyer integration
Highest partnership level with AppsFlyer solidifies SplitMetrics’ position as a leading technical app growth solution... |
| 20.12.2024 | Рынок дата-инженеров и прогноз на 2025 | Резюме видеоРынок дата-инженеров
В своих видео и статьях я ни раз говорил о важности данных, не только потому что я работаю дата-инженером, но и также потому что все привыкли работать с данными.
Также стоит сказать, что в связи с событиями ... |
| 28.11.2024 | Grow with Xiaomi: Building a Sustainable Open Ecosystem for Apps, Services and Contents | SINGAPORE, Nov. 28, 2024 /PRNewswire/ -- The Xiaomi Internet Partner Conference (MIPC Singapore 2025) successfully concluded on November 27th in Singapore, bringing together over 100 leading partners from across the industry.
Qiang Song, ge... |
| 26.11.2024 | BiCupid Adds Music Preferences to Profiles, Offering an Exciting New Way for Bi Men and Women to Break the Ice | LOS ANGELES, CA, UNITED STATES, November 25, 2024 /EINPresswire.com/ -- BiCupid is pleased to announce the addition of a new feature for user profiles that allows bisexual men and women to add their favorite music for others to see. This ex... |
| 29.10.2024 | User Acquisition: Expert Perspectives from the Heart of the Industry | Created by Carl Williams
Oct 29 2024, 23:57 PM EDT
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| 17.10.2024 | Mintegral Strengthens Lead in AppsFlyer Performance Index 17 | Mintegral, a global programmatic advertising platform and subsidiary of Mobvista (1860.HK), today announced its continued dominance in the mobile advertising industry, securing impressive rankings in the AppsFlyer Performance Index 17.
The ... |
| 04.10.2024 | The Rise of Mobile Banking: A Digital Revolution in Finance | In the fast-paced world of finance, mobile banking is not just a trend; it’s a revolution. Picture a bustling city where every transaction is a heartbeat, quickening with the pulse of technology. Mobile banking software development services... |
| 04.10.2024 | 10 SDK, чтобы улучшить ваше мобильное приложение | SDK (Software Development Kit) — комплекс инструментов для расширения функциональности мобильных приложений и доступа к новым опциям и возможностям ПО. При этом каждый SDK ограничен своим набором компонентов и закрывает определённые задачи ... |
| 03.10.2024 | Состояние на игре: способы монетизации под микроскопом | Введение
Ни одна мобильная игра не может быть на 100% Free-to-Play. Это такой же бизнес, существующий в рамках своей экономики, поэтому ему нужно зарабатывать деньги.
Монетизация игрока — это способ извлечь прибыль, которая покроет расходы ... |
| 27.09.2024 | BiCupid: Bisexual Men More Likely Seeking Long Term Relationships on Dating Apps | LOS ANGELES, CA, UNITED STATES, September 27, 2024 /EINPresswire.com/ -- BiCupid, the dating app for bisexual singles and couples, today conducted a survey covering 5,000 bisexual male users, ranging in age from 18 to 55. Through online que... |
| 19.09.2024 | Не потеряться в данных: оптимизируем аналитику с помощью DataHub | Как не потеряться в данных для аналитики?
Когда количество их источников ограничено, а аналитикой занимается пара человек, в целом всё понятно: обеспечить прозрачность вполне можно на уровне ведения документации (если заниматься этим ответс... |
| 11.09.2024 | The Future of Animation and Marketing: Innovations Reshape Digital Landscapes | In the fast-paced world of technology, innovation is the lifeblood that keeps industries thriving. Two recent developments stand out: Reallusion's iClone 8.5 update and AppsFlyer's Privacy Sandbox on Android. Both are game-changers in their... |
| 11.09.2024 | China hailed for moves advancing opening-up | SHANGHAI, Sept. 11, 2024 /PRNewswire/ -- A news report from english.shanghai.gov.cn
China's steadfast advocacy of free trade and investment, including concrete moves to pursue high-standard opening-up, will continue to benefit not only the ... |
| 06.09.2024 | AppsFlyer Launches Privacy Sandbox on Android Solution for Marketers | AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at... |
| 05.09.2024 | AWA AWA releases a playlist of “HOT SONG” that became a hot topic on TikTok in August, including Jimin’s “Who” and Kocchi no Kento’s “Haiyorokonde” | - |
| 10.08.2024 | CPP — custom product page для мобильных приложений | Привет, коллега! Пора обсудить такую тему, как CPP. В рядах прошаренных мобильщиков этот формат рекламной кампании уже давно используется для снижения стоимости закупки. Но если ты пропустил эту тему, то тебе к нам — читать статью и просвещ... |
| 07.08.2024 | Reforged Labs lands $3.9m to power game ads with AI | Premium Content
It takes our newsroom weeks - if not months - to investigate and produce stories for our premium content. You can’t find them anywhere else.
Glenn Kaonang · 2d ago · 4 min readReforged Labs lands $3.9m to power game ads with... |
| 30.07.2024 | How marketers can thrive amid signal loss: Data strategies in a privacy-first world | Presented by AppsFlyer
Regardless of Google’s decision to not kill off cookies, marketers are facing challenges with the data they have to work with. The balance between user privacy and effective marketing is more critical than ever. Signa... |
| 30.07.2024 | BiCupid Revealed The Top 5 Dating Ideas From Bisexual Couples | LOS ANGELES, CALIFORNIA, US, July 29, 2024 /EINPresswire.com/ -- The bisexual couples dating lifestyle can be fun when a person has access to the right resources that connect them to the community. Although the social stigma of bisexual men... |
| 19.07.2024 | TikTok Shop’s GMV soared in 2023, putting Shopee and Lazada on edge | Shopee now has undeniable proof that TikTok’s e-commerce push in Southeast Asia is a force to reckon with, thanks to eye-opening data from research firm Momentum Works.
In a report released this month, Momentum Works found that TikTok Shop’... |
| 16.07.2024 | AppsFlyer unveils its State of 2024 eCommerce Report | AppsFlyer today released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands... |
| 24.06.2024 | Как мы искали применение App Clip… и нашли? | Привет! Меня зовут Кирилл. Моя команда в Додо отвечает за развитие на международных рынках. Мы часто заигрываем с новыми технологиями и делаем прикольные фичи, такие как Live Activities и AI-пицца.
Недавно у нас дошли руки до App Clips. Мы ... |
| 18.06.2024 | AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization | AppsFlyer's solution catalyzes competitive strategies based on market trends and consumer needs.
SAN ANTONIO, June 18, 2024 /PRNewswire/ -- Recently Frost & Sullivan assessed the digital advertising AI industry and based on its analysis... |
| 17.06.2024 | AppsFlyer Collaborates with AWS on Data Collaboration Platform | AppsFlyer today announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Room... |
| 15.06.2024 | Apple Unveils "Apple Intelligence" AI Features for iOS, iPadOS, and macOS | Apple recently introduced "Apple Intelligence," a suite of AI-powered features for iOS, iPadOS, and macOS. These features include email summaries, image and emoji generation, and Siri taking actions on your behalf. The emphasis is... |
| 12.06.2024 | Как быстро запустить мобильное приложение для веб-сервиса: опыт Авиасейлс для бизнеса | Привет! Меня зовут Иван Бойцов, я руковожу сервисом для организации командировок Авиасейлс для бизнеса. Недавно мы запустили MVP-версию мобильного приложения, чтобы проверить, нужно ли оно нам, и если да, — в каком виде. Собрали его быстро ... |
| 24.05.2024 | Finout Revolutionizes FinOps with $26 Million Series B Funding | Finout, the FinOps-for-enterprise company, secures $26 million in Series B funding, propelling its complete platform to new heights in cloud cost management.
Finout, a game-changer in the FinOps industry, has just raised a staggering $26 mi... |
| 23.05.2024 | Finout Raises $26 Million Series B, Leading FinOps Forward With Its Complete Platform | Finout achieves 9-fold growth, signs Fortune 500 companies with the most advanced FinOps solution on the market.
TEL AVIV, Israel–(BUSINESS WIRE)–May 23, 2024–
Finout, the FinOps-for-enterprise company, announced a $26.3 million Series B fu... |
| 21.05.2024 | Оптимизируем рабочие процессы продактов и маркетологов с помощью AI | Михаил Ларькин, эксперт по внедрению генеративного ИИ, собрал в одном месте пять интересных задач, которые продакт-менеджеры и маркетологи могут решить с помощью AI.
Михаил Ларькин
CEO AI CJM, студия искусственного интеллекта
AI-консультант... |
| 15.05.2024 | AppsFlyer Released State of Ad Creatives Report | AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, released its inaugural State of Ad Creatives in App Marketing report, the first-of-its-kind report providing AI-fueled insights into the world of advert... |
| 09.05.2024 | Asia’s largest international startup event “SusHi Tech Tokyo 2024” Startup powerhouse Israel pavilion appears, 11 cutting-edge companies exhibit booths | - |
| 09.05.2024 | Asia’s largest international startup event “SusHi Tech Tokyo 2024” Startup powerhouse Israel pavilion appears, 11 cutting-edge companies exhibit booths | SivanS Co., Ltd.
Asia’s largest international startup event “SusHi Tech Tokyo 2024” Startup powerhouse Israel pavilion appears, 11 cutting-edge companies exhibit booths
……
The Economic Department of the Embassy of Israel will co-sponsor wit... |
| 29.04.2024 | BiCupid Introduces New Video Feature, Making it Easier for Bisexual Singles and Couples to Showcase Themselves | LOS ANGELES, CALIFORNIA, US, April 29, 2024 /EINPresswire.com/ -- BiCupid, the largest bisexual dating website, has recently launched a brand-new video feature that allows users to add videos to their dating profiles to showcase their perso... |
| 12.04.2024 | AWA “HOT SONG” playlist that became a hot topic on TikTok in March, including PSYCHIC FEVER “Just Like D at feat. JP THE WAVY”, is released on “AWA” | AWA
PSYCHIC FEVER “Just Like Dat feat. JP THE WAVY” and other “HOT SONG” playlists that became a hot topic on TikTok in March are released on “AWA”
……
AWA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Koki Togashi),... |
| 12.04.2024 | AWA “HOT SONG” playlist that became a hot topic on TikTok in March, including PSYCHIC FEVER “Just Like D at feat. JP THE WAVY”, is released on “AWA” | - |
| 06.04.2024 | Aerospike's $109M Boost for AI Innovation | Aerospike, a leader in NoSQL database management systems, secures $109 million in growth capital investment from Sumeru Equity Partners and Alsop Louie Partners. The funding will drive innovation in transaction, analytics, and AI solutions,... |
| 05.04.2024 | Aerospike raises $109 mn to accelerate artificial intelligence innovation | Aerospike, provider of NoSQL database management systems, announced that it has closed $109 million growth capital investment from Sumeru Equity Partners, with additional investments from its existing investor Alsop Louie Partners.
The inve... |
| 05.04.2024 | Aerospike raises $109 million in fresh funding | Aerospike, a real-time database built for scale, speed, and savings, announced the close of a $109 million growth capital investment from Sumeru Equity Partners (Sumeru) with additional investment from existing investor Alsop Louie Partners... |
| 04.04.2024 | Aerospike Closes $109M in Growth Funding | Aerospike, a Mountain View, CA-based provider of real-time vector and graph databases, raised $109M in growth funding.
Backers included Sumeru Equity Partners with additional investment from existing investor Alsop Louie Partners. George Ka... |
| 01.04.2024 | Мобильная разработка за неделю #532 (25 — 31 марта) | В нашем новом еженедельном дайджесте WWDC 2024 и DVD-заставка на SwiftUI, более старый Android и инструментальные цепочки Gradle, анализ производительности React Native, инклюзивность и цифровая доступность, временное решение на 30 лет и мн... |
| 07.03.2024 | Why the advertising industry is embracing more transparency and creating new metrics | Presented by AppsFlyer
As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies who manage ad campaigns on their clients’ behalfs are running ads ac... |
| 19.02.2024 | Мобильное тестирование: что это и как меняет IT-индустрию | Что такое мобильное тестирование
Согласно исследованию AppsFlyer, 53% пользователей удаляют приложение в течение 30 дней после его загрузки. Из-за этого разработчики в среднем теряют $33 тысячи в месяц. Среди причин, почему так происходит, ... |
| 18.02.2024 | Мобильная разработка за неделю #526 (12 — 18 февраля) | В этой еженедельной подборке опровергаем архитектурные заблуждения и знакомимся с Swift Algorithms, собеседуем в RuStore и двигаем рукой справа налево, уменьшаем продуктовую анимацию, тащим новые технологии, идем в Мордор с Фродо и многое д... |
| 01.02.2024 | How creative optimization is transforming app marketing in a post-cookie world | Presented by AppsFlyer
From massive shifts in consumer behavior, increases in signal loss and the impact of the macroeconomic downturn, app marketers have been facing a series of challenges. While in recent years they’ve had to contend with... |
| 25.01.2024 | AppsFlyer Partners With MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study | Surveying 150 senior marketers, the study looks at the impact of AI on privacy and the future trajectory of data privacy
AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-p... |
| 10.01.2024 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates | This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-sy... |
| 09.01.2024 | AppsFlyer Unveils Cutting-Edge AI Solution for Elevating Marketing Campaign Creativity and Performance | Creative Optimization empowers marketing teams to drive significant results with optimized creative decisions and precise ad campaigns
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, launched Creative... |
| 12.12.2023 | AppsFlyer adquire empresa israelense de solução de monitoramento inteligente com IA | A AppsFlyer, empresa de mensuração e análise de dados para aplicativos, fez a aquisição da oolo, empresa israelense que disponibiliza plataforma exclusiva para tomada de decisões de monetização e aquisição de usuários, com base em Inteligên... |
| 11.12.2023 | Мобильная разработка за неделю #518 (4 — 10 декабря) | В нашем новом дайджесте устройство протокола iMessage и новое приложение Beeper Mini (которое уже не работает), бесплатный Xcode Cloud, новый ИИ от Google в Android, создание простого калькулятора, интернационализация от i до n, конец плоск... |
| 06.12.2023 | AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing, Growth and Monetization Teams | The strategic acquisition further expands AppsFlyer’s capabilities and platform to accelerate data-driven decision-making that fuels efficient business growth
AppsFlyer, the global leader in marketing measurement, attribution, and data anal... |
| 06.12.2023 | AppsFlyer Acquires oolo | AppsFlyer, a San Francisco, CA-based company which specializes in marketing measurement, attribution, and data analytics, acquired oolo, a Ra’anana, Israel-based provider of an AI-powered user acquisition and monetization decision-making pl... |
| 07.11.2023 | Мобильная разработка за неделю #513 (30 октября — 6 ноября) | В этом дайджесте задачи Yandex Cup и сложные фичи, стабильный Kotlin Multiplatform и собеседования в SberDevices, стартапы из одного человека, игры с помощью нейросетей, интерактивные виджеты и многое другое!
Подписывайтесь на на наш Telegr... |
| 10.10.2023 | Jung Kook「Seven(Clean Ver.) feat. Latto」など、9月にTikTokで話題を集めた「HOT SONG」プレイリストを「AWA」で公開 | サブスクリプション型（定額制）音楽ストリーミングサービス「AWA（アワ）」を運営する、AWA株式会社（本社：東京港区、代表取締役CEO：冨樫晃己）は、ショートムービープラットフォーム「TikTok（ティックトック）」の中で、2023年9月に再生回数やシェア数が多かった楽曲「HOT SONG」を集めたプレイリストを公開しました。
今回公開したプレイリストは、2023年9月にTikTok上での再生回数、いいね数、シェア回数が多かった楽曲と運営側による推薦等から総合的な評価のもと... |
| 11.09.2023 | AI app Character.ai is catching up to ChatGPT in the US | Character.ai, the AI app maker that lets users design their own AI characters, is catching up to ChatGPT in terms of mobile app usage. According to a recent analysis by market intelligence firm Similarweb, the iOS and Android apps for the a... |
| 17.08.2023 | AppsFlyer Launches Dynamic Query Engine for Its Data Clean Room | The new addition of ChatGPT powered Dynamic Query enables marketers to be self-sufficient, drive efficient decision-making processes and unlock the true potential of their data
AppsFlyer is launching dynamic querying capabilities for its Da... |
| 15.08.2023 | Ongoing scam tricks kids playing Roblox and Fortnite | Enlarge
Savusia Konstantin | Getty Images reader comments 23 with
Thousands of websites belonging to US government agencies, leading universities, and professional organizations have been hijacked over the last half decade and used to push ... |
| 27.07.2023 | AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies | AppsFlyer meets with customers to assess their specific needs and develops tailored solutions with roadmaps for seamless execution, leading to improved decision making and higher ROI.
SAN ANTONIO, July 27, 2023 /PRNewswire/ -- Frost & S... |
| 03.07.2023 | Return on Experience: How fintech brands can drive their ROI within the economic downturn
TechCabal’s 2021 Year-End report
Success! | (Evgeny Yanovskiy, Senior Customer Success Manager at AppsFlyer)
It’s been a tough couple of years for the global economy and in the past year there has been a global economic downturn. The COVID-19 pandemic slowed down many economies and t... |
| 20.06.2023 | AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market | AppsFlyer announced the successful completion of development of an end-to-end audience management solution utilizing Google’s Protected Audience API on Android. As momentum builds for the wider launch of Privacy Sandbox, this milestone, whi... |
| 06.06.2023 | Revive your app’s user base: The benefits of a retargeting partner | Presented by Adikteev
For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell current customers r... |
| 29.05.2023 | Недельный геймдев: #123 — 28 мая, 2023 | Из новостей: Microsoft подала апелляцию на запрет сделки с Activision Blizzard в Великобритании, мобильная Honkai: Star Rail заработала $132 млн за первый месяц, Unity 2022 LTS в июне, более 90 оцифрованных кассет с конференции разработчико... |
| 14.05.2023 | Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates – May 2nd Week | This is your AI Weekly Roundup . We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human... |
| 10.05.2023 | Как стать iOS-разработчиком? | Привет! На связи KTS и наш привлеченный эксперт по направлению iOS-разработки Александр.
Мобильные устройства помогают оставаться на связи с друзьями, работать, развлекаться и повышать продуктивность. iOS, несмотря на введенные санкции и со... |
| 10.05.2023 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates 10th May 2023 | This is our AI Daily Roundup . We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-s... |
| 09.05.2023 | AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins | AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys and performance of their ChatGPT plugins across all platforms – including ... |
| 15.03.2023 | AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud | AppsFlyer announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of ind... |
| 10.03.2023 | Фрод в мобильных приложениях: как его вычислить, чтобы не слить бюджет продвижения | Фрод (от английского — fraud, «обман») в сфере приложений — вид мошенничества, когда ботов и купленных пользователей выдают за реальную аудиторию. Фродом могут заниматься недобросовестные маркетинговые агентства, веб-мастеры, рекламные площ... |
| 24.02.2023 | Топ 10 сервисов, помогающих бороться со скликиванием и другим мошенничеством в рекламе | Здравствуйте! Меня зовут Максим Кульгин, моя компания clickfraud.ru занимается защитой от скликивания контекстной рекламы на постсоветском пространстве. Меня часто спрашивают в Телеграм-канале «Русский ИТ бизнес» о различных угрозах для тех... |
| 10.01.2023 | From Spray and Pray to Calculated ROAS: How African Apps Need to Prepare for 2023
TechCabal’s 2021 Year-End report
Success! | With the growth of technology and the digital landscape, marketing in the modern world is now spread across different digital platforms. AppsFlyer is a holistic approach to this modern phenomenon. AppsFlyer is a marketing measurement and ex... |
| 10.12.2022 | Как я запустил свою первую мобильную игру и провалился | В августе я уволился с работы, чтобы запустить свою первую мобильную игру. Мой проект провалился, но за 2 месяца я прошел все этапы создания игр. В статье рассказываю про инструменты, как планировал работу, настраивал монетизацию, запускал ... |
