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AnalyticsIQ
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AnalyticsIQ

https://analytics-iq.com/
Last activity: 04.09.2025
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Categories: AdTechAnalyticsB2BB2CDataDatabaseHomePersonalScienceTV
AnalyticsIQ is the leading offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day - whether at home as consumers or at work as professionals.

Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, data scientists and marketers rely on our data to build better models and fuel personalized experiences across channels.

For B2B marketers, our first-of-its-kind BusinessCore database, provides unprecedented insight into not just businesses and accounts, but also individual employees. By linking an individual’s professional profile at work to their consumer profile at home, companies can accelerate their B2B marketing and sales efforts while building long-standing customer relationship.

Recognized as “Best Predictive Analytics Solution”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience, so we speak geek! Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.
Followers
1.45K
Website visits
19.4K /mo.
Mentions
23
Location: South Africa, North West, Atlanta
Employees: 51-200
Total raised: $15M
Founded date: 2007

Investors 1

Funding Rounds 1

DateSeriesAmountInvestors
06.09.2019-$15M-

Mentions in press and media 23

DateTitleDescription
04.09.2025AnalyticsIQ Brings People-Based HCP Audiences to Snowflake Marketplace for Smarter Healthcare MarketingHealthcare marketers can now discover, test, and activate healthcare provider segments, natively available in the Snowflake AI Data Cloud AnalyticsIQ is a great example of this, delivering people-based data directly into Snowflake, they’re ...
30.06.2025Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing DataInverness Graham-backed audience company expands its leadership with the addition of cognitive psychology-powered predictive data It is remarkable to have found an opportunity to integrate an organization whose values so closely align with ...
17.06.2025AnalyticsIQ Named to Inc.’s 2025 Best Workplaces ListAnnual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture Inc.’s Best Workplaces program celebrates the exceptional organizations whose workplace cultures address their employ...
08.07.2024AnalyticsIQ Maps Oracle Audiences to Direct Replacements for Platforms and AdvertisersFormer users of Oracle Data Cloud can now map majority of Oracle audiences directly to replacements in major contributor’s taxonomy ATLANTA, GA, UNITED STATES, July 8, 2024 /EINPresswire.com/ -- AnalyticsIQ, the leading provider of people-b...
04.06.2024HealthVerity Enhances Provider Diversity and Diagnosis Index with AnalyticsIQ Ethnicity InsightsHealthVerity to offer AnalyticsIQ race and ethnicity data linked to over 2 million NPIs We are now able to provide insights into the race and ethnicity of approximately 85% of all healthcare providers in the nation’s largest healthcare data...
10.04.2024AnalyticsIQ Announces Release of Actionable Data Offering Insight into Consumer Marketing Channel Preference & BehaviorsMarketers can now improve campaign effectiveness with reliable insight into likely consumer channel activity with ChannelIQ predictive intelligence ATLANTA, GA, USA, April 10, 2024 /EINPresswire.com/ -- AnalyticsIQ, the leading provider of ...
22.02.2024AnalyticsIQ Launches Healthcare Data Offering Connecting National Provider Identifiers (NPI) to Consumer Marketing DataOrganizations can now view a healthcare provider as a person by enriching NPI data with demographics, psychographics and employment information With AnalyticsIQ's enriched NPI data, marketers no longer see healthcare providers as entities, ...
06.02.2024AnalyticsIQ and Claritas Expand Partnership to Boost Results for Financial Services Marketers with P$YCLE PremierFinancial services marketers and data users can now access P$YCLE Premier Segments via AnalyticsIQ Our partnership with AnalyticsIQ furthers our joint ability to boost ROI for marketers. AnalyticsIQ is expanding to include P$YCLE Premier in...
28.11.2023Embracing SDOH Data Monitoring for Transformative HealthcareChristine Lee, Head of Health Partnerships at AnalyticsIQ Understanding the multifaceted dimensions of patient wellness goes beyond the medical symptoms presented in a clinical setting. In order to maximize positive patient outcomes, health...
28.06.2023AnalyticsIQ Makes Predictive Data Available in Databricks MarketplaceLeading predictive data & analytics innovator, AnalyticsIQ, makes people-based B2C and B2B data available in Databricks Marketplace via LiveRamp We are so excited to make our data available in the Databricks Marketplace via LiveRamp. Th...
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