Moms, Dads, aunts, uncles, sisters, grandparents: our team is made up of a dynamic team of people that are all united under one cause: nutrition. NATURAL nutrition. We want to raise your babies to eat FOOD, just simple fruits and veggies with no extra additives, preservatives, vitamins or glam. What you see is what you get. No gimmicks.
We searched high and low for no additive, preservative free baby food for our kids….little did we find. So, we had no other option, we decided to set out to create the natural, organic alternative to baby food today. In order to not add any additives, we couldn’t use the traditional ways of preserving baby food without losing some of our key nutrients. That is where we discovered our drying technique, which locks in the nutrients normally lost and allows us to bring it to the supermarket shelves near you. Proudly presenting you AMARA – organic, light, and nutritious baby food.
Keeping it Simple.
We searched high and low for no additive, preservative free baby food for our kids….little did we find. So, we had no other option, we decided to set out to create the natural, organic alternative to baby food today. In order to not add any additives, we couldn’t use the traditional ways of preserving baby food without losing some of our key nutrients. That is where we discovered our drying technique, which locks in the nutrients normally lost and allows us to bring it to the supermarket shelves near you. Proudly presenting you AMARA – organic, light, and nutritious baby food.
Keeping it Simple.
Employees: 1-10
Total raised: $12M
Founded date: 2013
Investors 2
| Date | Name | Website |
| - | Spring St.... | springstgr... |
| 22.09.2024 | Touch Capi... | touchcapit... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 19.11.2021 | - | $12M | - |
Mentions in press and media 19
| Date | Title | Description |
| 28.02.2026 | Brands Adapt: Innovation Drives Market Future | Modern consumer brands face constant evolution. Companies navigate changing landscapes. They pivot for growth. Market leaders innovate product lines. They embrace new consumer demands. Sustainability drives some strategies. Digital platform... |
| 24.02.2026 | Amara Launches First-of-its-Kind Functional Snack for Kids with New Superfood Smoothie Melts | The innovation will debut at Natural Products Expo West before a major retail rollout SAN FRANCISCO, Feb. 24, 2026 /PRNewswire-PRWeb/ -- Amara, one of the fastest-rising disruptor family snack brands in America, today announces the launch o... |
| 01.12.2021 | Amara’s Plant-Based Toddler Line is the Number One New Release on Amazon | Amara Organic Foods, one of the US’s fastest-growing baby food brands, has announced that its plant-based toddler line is the top new release on Amazon. The company’s revenue has surged by five times since January. The Amazon launch has bee... |
| 26.11.2021 | A Grassroots Baby Food Brand Attracts $12 Million In Venture Money As It Expands From E-Commerce To Traditional Retail | The organic baby food brand Amara just announced a $12 million Series A round of funding. The lead investor was Eat Well Investment Group, a vertically-integrated plant-based food investment company. |
| 25.11.2021 | The Week in Agrifoodtech: Bioplastics firm RWDC raises $95m; funds for mammal-free milk | This week, Singapore-based bioplastics company RWDC raised nearly $100 million to advance its sustainable material for consumer packaged goods. Meanwhile, two mammal-free milk startups scored sizeable rounds and a US-based indoor grower com... |
| 19.11.2021 | Food tech company Amara gobbles up $12M for its nutrient-dense infant products | In February, parents received a shock when a report from the U.S. House Committee on Oversight and Reform showed that some commercial baby foods were found to contain “dangerous levels” of toxic metals. This caused a flurry of information i... |
| 19.11.2021 | Amara raises $12m for ‘nutrient-dense’ plant-based baby food | US foodtech startup Amara has raised $12 million in Series A funding to grow its brand of plant-based baby food products. The round was led by Canada’s Eat Well Group with participation from previous investors including the founder of nutri... |
| 19.11.2021 | BREAKING: Amara raises $12m for ‘nutrient-dense’ plant-based baby food | US foodtech startup Amara has raised $12 million in Series A funding to grow its brand of plant-based baby food products. The round was led by Canada’s Eat Well Group with participation from previous investors including the founder of nutri... |
| 02.11.2021 | Eat Well Group to Acquire Majority Stake in Amara Plant-Based Baby Food Company | Agri-food investment company Eat Well Group is to acquire a majority stake in plant-based baby food specialist Amara Organic Foods. Amara’s baby food delivers the benefits of fresh fruit and vegetables yet with the convenience and scale of ... |
| 27.02.2021 | By Making It Easy For Moms To Order Organic Baby Food Online, She Built A Fast-Growing Startup Brand | Many expectant moms plan to make homemade organic baby food for their little ones—until they give birth and discover they don’t have the time. The DIY approach has gotten even more challenging since the coronavirus pandemic arrived and many... |
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