An AI-enabled consumer analytics platform, operating in Spain. Enable smarter decision making in fast-moving consumer goods (FMCG) companies by leveraging consumer shopping basket data.
Location: Spain, Community of Madrid, Madrid
Total raised: $7.83M
Investors 1
| Date | Name | Website |
| 20.01.2022 | Change Ven... | changevent... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 09.12.2025 | - | $4.21M | - |
| 11.07.2023 | Seed | $3.62M | Change Ven... |
Mentions in press and media 8
| Date | Title | Description |
| 09.12.2025 | Algori raises €3.6M to scale its AI shopper insights platform globally | Madrid-based Algori, a purchase and behavioural data platform for the FMCG industry, has raised an additional €3.6 million in growth capital, bringing the company’s total funding to €7.5 million. The round brought in new investors, includin... |
| 12.07.2023 | Algori cierra una ronda de €3,3M liderada por Shilling Capital y Change Ventures. Participan Flashpoint VC y business angels | 12/07/2023 Nota de prensa ALGORI CIERRA UNA RONDA DE €3,3M LIDERADA POR SHILLING CAPITAL Y CHANGE VENTURES. PARTICIPAN FLASHPOINT VC Y BUSINESS ANGELS Algori, la startup de análisis de datos para el mercado de Gran Consumo que ha nacido ... |
| 11.07.2023 | Estonian Change Ventures co-leads €3.3M round for Algori, a data insights startup | Estonian Change Ventures co-leads €3.3M round for Algori, a data insights startup 11 July, 2023, 12:35 Mariia Denysiuk --> --> --> -->--> --> --> --> --> --> --> --> --> Madrid-based Algori, a data ... |
| 07.07.2023 | Algori Raises €3.3 Million Seed to Modernize FMCG Market Research Across Europe | Algori, a data insights startup for the consumer goods vertical reimagining the consumer panel has secured €3.3 million in funding. The seed investment was co-led by Shilling Capital and Change Ventures, and joined by Flashpoint VC. The rou... |
| 07.07.2023 | Turning up the heat on fast-moving consumer goods market research, Algori raises €3.3 million | Madrid-based martech startup Algori has raised €3.3 million in a seed round. Offering fast-moving consumer goods companies ultra granular data, the investment will be used to further develop the startups’ data science tech as it scales busi... |
| 26.12.2022 | The Idyllic CEE Startup Ecosystem | SMOK Venures’ Borys Musielak’s posts – one AI-generated and one handwritten – have caused a discussion about certain practices in the CEE startup ecosystem Naturally, both VCs and founders may have unpleasant experiences from time to time a... |
| 10.05.2022 | Estonian Change Ventures Cements Its Position as the Baltics’ Leading Regional VC | Tallinn-based Change Ventures closed its Fund II of EUR 49M The fund’s definitive feature is focusing exclusively on startups from Estonia, Latvia, and Lithuania The VC intends to keep focusing on Baltic Seed and Pre-Seed startups One of E... |
| - | Algori | “Consumer panel, reimagined.” |